Sep 2023 – Sep 2024 · 1 yr · Mumbai, Maharashtra, India · Hybrid

• Spearheaded strategic marketing initiatives for Rayo Racing Motorsports, a leading motorsports entity comprising Rayo Racing, Ajmera IndiKarting - Mumbai, IndiKarting, IndiKarting Ahmedabad, and Polo Cup India.
• Directed marketing efforts to enhance brand recognition and drive traction across multiple accounts, leveraging expertise in event management and content curation.
• Orchestrated successful racing events and promotional activities, collaborating closely with event management teams to ensure seamless execution.
• Curated compelling content to fuel marketing campaigns and attract aspiring racing drivers, contributing to sustained growth and audience engagement.
• Conducted competitor analysis that led to a revamped content strategy, increasing audience
• engagement by 40% over the last year, driving continuous improvement and strategic
• development within the motorsports industry.

Oct 2021 – Dec 2022 · 1 yr 2 mos · Vancouver, British Columbia, Canada

• Launched the first in-house designed vaporizer device, FOG, to offer customers high quality flavors at affordable and attractive prices.
• Suggested and utilized fundamental marketing strategies such as loyalty programs and weekly digital newsletters to increase customer retention by 35% and double store sales since 2021.
• Drafted concise reports detailing inventory, sales and specific trends. Monthly reports were analyzed to collaborate with upper management and build short term strategic planning for existing products.
• Performed effectively in self-directed work environment, with minimal supervision, managing day-to-day operations and decisions.
• Trained new employees on customer experience, money handling and organizing strategies.

May 2020 – Aug 2020 · 3 mos · Mumbai, Maharashtra, India

• Designed new social media campaign ideas to successfully gain 700 additional followers on Facebook and Instagram.
• Prepared weekly reports by monitoring growth and success rates of marketing campaigns on Facebook and Instagram.
• Reinforced new activities on Instagram stories to deliver higher follower engagement that generated 20% more viewers.
• Created, and edited, Instagram Reels to foster in-app promotions and attract the target demographic to try out AAS’s platform.
• Allocated funds to promote AAS’s social media campaigns on Instagram and Facebook that collected more than 10,000 new visitors on the profile.

Aug 2019 – Dec 2019 · 4 mos · Kelowna, British Columbia, Canada

• Led beginning of year orientations to assist 300+ students with initial adjustment to university academic life.
• Presented and drafted scheduling options for students to help properly allocate time for classes and extra work to encourage time- management for college experience.
• Participated in mental health training to offer students necessary one-on-one guidance to cope with relocation
• Organized ice-breaking activities to help students engage with other students from various faculties
• Strengthen communication skills by coordinating parent-student meetings to inform parents the right approach to their child’s college