Jan 2021 – Oct 2023 · 2 yrs 9 mos · Kenya

• As Regional Sales Manager for the North Rift Region at BIC East Africa, Managing company distributor Khetia Garments,oversaw regional operations, managed distributor relationships, and drove sales performance through strategic collaboration and effective market analysis.
• Key Functions:
• ✅ Oversaw regional operations and managed distributors to optimize performance through data driven decisions.
• ✅ Negotiated orders, ensured compliance with pricing guidelines, and maintained timely payments and product availability.
• Key Achievements:
• ✅ Achieved 100% regional sales growth through strategic client acquisition and market expansion.
• ✅ Expanded customer base by securing new clients and increasing distributor reach.

Jan 2019 – Dec 2020 · 1 yr 11 mos · Kenya

• As a Sales Representative for the Central Region at BIC East Africa, I played a key role in expanding market presence, building strong customer relationships, and driving sales growth through strategic initiatives and collaboration with distributors.
• Key Functions:
• ✅ Collaborated with distributors to optimize product availability and recruit new customers, enhancing regional market presence.
• ✅ Supervised sales teams, negotiated deals, and managed point-of-sale materials to maximize brand visibility.
• Key Achievements:
• ✅ Increased product availability by 50% through strategic initiatives and effective promotions.
• ✅ Earned promotion to Regional Sales Manager due to outstanding performance and leadership.

Jan 2018 – Dec 2018 · 11 mos

• As a Sales Assistant for Key Accounts and General Trade at HACO Industries, I was responsible for ensuring strong brand presence in supermarkets, driving market expansion, and managing key aspects of channel distribution and merchandising attached to Jumra distributor in Nairobi.
• Key Functions:
• ✅ Ensured HACO's strong presence in supermarkets through brand activations and product listings, while managing pricing and payment processes.
• ✅ Collaborated with distributors and wholesalers to maintain product availability and expand market reach through effective business plan implementation and wholesaler recruitment.
• Key Achievements:
• ✅ Boosted sales by 15%-20% through strategic promotions and effective planning.
• ✅ Successfully listed new products and maintained consistent stock levels, enhancing market competitiveness.

Mar 2010 – Dec 2017 · 7 yrs 9 mos

• As a Sales Merchandiser at HACO Industries, I was responsible for managing brand availability, coordinating inventory, and driving brand loyalty through effective customer engagement and market analysis.
• Key Functions:
• ✅ Ensured consistent brand availability across key markets by coordinating with suppliers and distributors, and managed inventory to prevent stock outs.
• ✅ Spearheaded brand loyalty initiatives and gathered market intelligence to maintain and grow market share.
• Key Achievements:
• ✅ Increased sales by 10% through proactive initiatives.
• ✅ Secured prime product placement, improving market share and visibility with eye-level displays.

Mar 2005 – Sep 2008 · 3 yrs 6 mos · Nairobi County, Kenya · Remote

• As a Sales Merchandiser at Kapa Oil Refinery Limited, I focused on enhancing product visibility, analyzing market trends, and managing the company's market share to drive growth and maintain a strong brand presence.
• Key Functions:
• ✅ Conducted market analysis to gather insights on trends, product performance, and competitor activities, informing strategic decisions.
• ✅ Developed and executed strategies to enhance product visibility, boost awareness through targeted campaigns, and maintain a positive company image.