Ajay Sharma — CEO

I am a business leader with extensive experience in building and scaling smartphone brands in the Indian market. Over the course of my career, I have led four smartphone brand launches in India, three of which went on to become major players in the industry. • HTC – Successfully launched and recognized for its rapid market rise. • Micromax – Played a key role in building the brand that came close to overtaking Samsung within a year. • Panasonic – Helped establish it as one of the most sought-after new smartphone brands in India. My work has always focused on business operations, market development, distribution strategy, and channel partnerships. Alongside my corporate leadership roles, I actively contribute to industry discussions as a Smartphone Industry Analyst and columnist. I write on the telecom and mobility sector for ET Telecom and Mobility Magazine, and my insights are frequently quoted in articles related to the telecom hardware industry in both national and international publications. I have also been invited to speak at retail and distribution partner associations and leading educational institutions, sharing perspectives on the evolving technology and smartphone ecosystem. With a deep understanding of the Indian market, media landscape, and channel ecosystem, I continue to contribute to conversations shaping the future of the smartphone industry. My commentary and articles are regularly featured in LinkedIn News India.

Stackforce AI infers this person is a B2C technology leader with extensive experience in the smartphone industry.

Location: Greater Delhi, Delhi, India

Experience: 37 yrs 6 mos

Career Highlights

Led successful launches of four smartphone brands in India.
Contributed to major industry publications as an analyst and columnist.
Strong network across the smartphone value chain.

Work Experience

S S Retail

Independent Director (7 mos)

TBA

Independent Director (8 mos)

Kore Mobile

Advisor (1 yr 6 mos)

Flashgard

President (Advisor) (9 mos)

Techarc

Advisor (4 yrs 10 mos)

Pure Technology Inc.

Member Of The Board Of Advisors (4 yrs 10 mos)

Management Consulting Smartphones

Strategic Advisor by Profession. Blogger by Passion (5 yrs 1 mo)

ROKiT Phones

Chief Operating Officer (1 yr 11 mos)

Micromax Informatics Ltd

Business Head (6 mos)

Independent Consultant

Business Consultant (1 yr 1 mo)

Micromax Informatics Ltd

Business Head (10 mos)

Jaina Marketing India Pvt. Ltd.

Executive Director (9 mos)

Obi Mobiles

CEO (10 mos)

Micromax Informatics Ltd

Smartphone SBU Head (2 yrs 5 mos)

HTC

Director-Sales Operations-India, SEA ANZ (2 mos)

Country Head (4 yrs 9 mos)

Usha Intercontinental Ltd

Sr. General Manager (15 yrs 6 mos)

Usha International

Product Incharge (10 yrs)

Education

ISCE at St. Xavier School-Jaipur

B. Sc. at University of Jodhpur

Ajay Sharma

CEO

Greater Delhi, Delhi, India37 yrs 6 mos experience

Key Highlights

Led successful launches of four smartphone brands in India.
Contributed to major industry publications as an analyst and columnist.
Strong network across the smartphone value chain.

Stackforce AI infers this person is a B2C technology leader with extensive experience in the smartphone industry.

Contact

Skills

Other Skills

TelecommunicationsMobile CommunicationsSmartphonesLeadershipMarketingSalesRetailTeam ManagementProduct ManagementKey Account ManagementBusiness DevelopmentMobile DevicesNew Business DevelopmentGSMChannel

About

Experience

S s retail

Independent Director

Sep 2025 – Present · 7 mos · Gurugram · Remote

As an Independent Director contributing to SS Retail's next phase of high growth and supporting their transition from a leading regional player to a strong national player.
The company has shown a tremendous growth momentum by growing from 100 stores across 1 state in 2022 to 450 stores across 4 states in 2025 already.

Tba

Independent Director

Aug 2025 – Present · 8 mos · Asia · Remote

Kore mobile

Advisor

Jul 2023 – Jan 2025 · 1 yr 6 mos · Gurugram, Haryana, India · Remote

Consulting on expansion and operations of company retail stores of mobile phones and accessories.

Flashgard

President (Advisor)

Oct 2021 – Jul 2022 · 9 mos · Gurugram, Haryana, India

Techarc

Advisor

Jun 2021 – Present · 4 yrs 10 mos · Gurugram, Haryana, India

Pure technology inc.

Member Of The Board Of Advisors

Jun 2021 – Present · 4 yrs 10 mos · United States

Management consulting smartphones

Strategic Advisor by Profession. Blogger by Passion

Mar 2021 – Present · 5 yrs 1 mo · Gurgaon, Haryana, India

Smartphone Industry veteran with excellent networking across the value chain.
Have been an advisor to multiple world renowned research agencies.
Can provide key inputs to existing and new entrants in the highly competitive and growing Indian Smartphone market.
Can undertake special projects for upcoming and existing brands going through a rough patch.
Quoted by leading Telecom magazines and journos on specific issues related to the Industry.
Regularly share views on the latest Smartphone Industry trends in India and their impact analysis on my Blog site sharmaajay.com.
Have a very strong following in the Industry.

Rokit phones

Chief Operating Officer

Mar 2019 – Feb 2021 · 1 yr 11 mos · Greater Delhi Area

Micromax informatics ltd

Business Head

Feb 2018 – Aug 2018 · 6 mos · Gurugram, Haryana, India

Independent consultant

Business Consultant

Dec 2016 – Jan 2018 · 1 yr 1 mo · Gurugram, Haryana, India

Micromax informatics ltd

Business Head

Jan 2016 – Nov 2016 · 10 mos · Gurgaon, India

Was heading the Mobile Phone- both Feature phone, Smartphone and Tablet business in India. Leading a team of 250 people and 400 channel partners. Was instrumental in executing Channel friendly and retail connect policies in line with the changing market and highly competitive business environment specially in the smartphone segment.

Jaina marketing india pvt. ltd.

Executive Director

Mar 2015 – Dec 2015 · 9 mos · New Delhi Area, India

Heading business operations for Panasonic Mobiles in India. Was instrumental in growing the business from 50k a month to 200k in a short span of 3 months.

Obi mobiles

CEO

Feb 2014 – Dec 2014 · 10 mos · Gurgaon, India

Responsible for developing strategic direction for the company with complete P&L responsibilties

Micromax informatics ltd

Smartphone SBU Head

Sep 2011 – Feb 2014 · 2 yrs 5 mos · Gurgaon, Haryana.

Was employed with one of the leading brands in India having set up their Smartphone Vertical.
Achieved No 2 Smartphone Brand status in India in a short span of less than 18 months.

Htc

2 roles

Director-Sales Operations-India, SEA ANZ

Promoted

May 2011 – Jul 2011 · 2 mos

Supporting South Asia regional sales teams .

Country Head

Jul 2006 – Apr 2011 · 4 yrs 9 mos

Set up the HTC India sales marketing and service operations and led a team of professionals to achieve organisational goals in terms of numbers, branding, distribution.and retail.