Jun 2021 – Oct 2022 · 1 yr 4 mos · Gurgaon

Jul 2019 – Jun 2021 · 1 yr 11 mos · Gurgaon, India

• Personal Care business is the face of Philips India today. I am responsible for strengthening brand metrics & maintain market leadership, while driving the business to deliver profitable double digit growth.

Jul 2018 – Sep 2019 · 1 yr 2 mos · Gurgaon, India

• I drove Philips Avent - the largest business in this portfolio - & undertook a full business re-structuring setting up a new GTM model, product roadmap & marketing strategy in place. I also hand picked & on-boarded a team of 11 recruits to drive various aspects of this business - all in less than 4 months.

Apr 2016 – Jun 2018 · 2 yrs 2 mos · Gurgaon, Haryana, India

Sep 2013 – Mar 2016 · 2 yrs 6 mos · Gurgaon

• Key Responsibilities:
•  Lead portfolio management across global & locally relevant product categories including business case alignment
•  Lead cross-functional, local & global teams for localization of imported products to generate cost efficiencies
•  Lead Marketing strategy & execution for Kitchen Appliances category and deliver on sales & profitability targets
•  Lead creative development, campaign planning, media and activation for traditional and e-commerce channels
•  Lead digital & social media marketing with best in class content marketing, search engine marketing & blogger outreach programs creating engaged communities
•  Lead key market research programs to gain insights on category & consumer i.e. U&A, product & communication research, brand health tracking, market & competitor insights
•  Identify & develop new channels for product experience & sales
• Achievements:
•  Turnaround of the Air Fryer business
• o Created a 100 Cr category and multiplied sales 4X
• o Profitability increased by 4%
• o Voted as the “Most Successful Campaign” of 2014
• o Won the India CEO Award for “Best Marketing Campaign” for 2014 & in 2015 - the only category to win 2 years on the trot

Jan 2013 – Sep 2013 · 8 mos · Kolkata Area, India

• I founded India's 1st food delivery portal - 5 years before the arrival of Swiggy - based out of Kolkata. Strategy, planning & execution of the entire B2B set up was done including marketing, sales, recruitment & finance. Scaled up the same to INR 5L revenue & divested.

Jun 2011 – Dec 2012 · 1 yr 6 mos

• I was responsible for a turnover of over Rs 100 crs from Rajasthan, lead a team of 15 managers & 60+ distributors to deliver double digit growth in revenues from Foods business in the state.
• Achievements:
•  Became the Fastest Growing Branch with growth exceeding 40%  Attained 90% weighted distribution for Noodles & 72% for Confectionery in Jaipur City – amongst Top 5 All India  Awarded “Most Improved Branch” in the country for improved cost efficiency  Expanded reach in 370 LPG markets through Stockist & FMCG Van Models

Jul 2010 – May 2011 · 10 mos

• Key Responsibilities:
•  Develop the annual TM&D Strategy – market & outlet coverage, channel & category specific deployment guidelines to maximize infrastructure productivity
•  Deploy trade marketing budget of Aashirvaad, Bingo, Sunfeast & Candyman to boost sales, enhance direct & indirect distribution reach & be the retailer’s preferred supplier
•  Drive forecasting accuracy across various brands & SKUs
• Achievements:
•  Successfully launched Sunfeast Yippee! Instant Noodles to garner a Weighted Distribution of 70%+ within first 3 months
•  Crafted a Launch Blueprint - standardized template for new category launches – now being adapted across categories
•  Designed & Implemented “Sunfeast Handler Challenge” for ITC field team leading to additional billing of 1 lakh outlets
•  Worked closely with Value Chain team to improve forecasting accuracy - improvement of 6% in 3 months

Dec 2008 – Jun 2010 · 1 yr 6 mos

• Key Responsibilities:
•  Develop & execute marketing plans basis in-depth category, consumer & competition understanding for Shampoos
•  Identify & plug portfolio gaps in the mid segment of the shampoo market
•  Lead a cross functional team for new product development projects & launch
•  Develop and execute activation platforms for Vivel to enhance consumer engagement with the brand
•  Drive engagement with consumers through new touch-points to deliver the brand experience
• Achievements:
•  Increased market share in focus geographies to over 10% in the mid segment
•  Developed & launched a new variant - Vivel Strong & Soft – to capitalize on Re.1 price point opportunity
•  Launched Vivel Conditioners to cater to the changing hair-care trends of shoppers in Modern Format outlets
•  Created Vivel WOW – a 10 week multi-channel program engaging 1:1 with over 1 lakh consumers
•  Pioneered use of Social Media Marketing to engage with the TG & reached over 6.5 lakh people in 2 months
•  Developed & deployed trial generating initiatives such as the “3X Money Back Challenge”

Jan 2005 – Jan 2006 · 1 yr · Kolkata

• Co-managed Tata Steel, Taj Group of Hotels & Airtel accounts
• Won the business pitch for Metal Junction worth INR 40 lacs