Nov 2022 – Jul 2025 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Set up the online & offline org structure around Acquisition & Retention, Product & Tech, 3PMP channels & Retail operations
• Enabling the App roll out, robust framework across marketing channels, Retail expansion & collabs scale up playbook to generate ~30%+ QoQ growth while swinging CM2 positively
• Working with founder on revamping assortment/pricing strategy to unlock new areas of growth

May 2021 – Dec 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Set up the Retention & Engagement charter for the org with B2C pivot & key hiring across Biz, Product and other charters
• Created playbooks to scale up high impact workstreams ranging from Discounting, Remarketing, Discovery to Games & Loyalty
• Enabled growth of Meesho MTU by 5x to touch 100mn monthly order runrate and 2bn$ quarter GMV while improving UE
• Worked on strategic projects across Supply, Experience, Ranking with cross functional pods

Apr 2020 – May 2021 · 1 yr 1 mo

• Working with Product, Merchandise, SCM & other cross functional teams to generate demand & improving ROI by introducing new features/ capabilities OnApp by assessing customer/competition gaps
• Annual/ Quarterly operating plan & budgeting for the Biz factoring macro/ micro trends to mitigate risk, gauging potential opportunity areas for improvement & associated impact on Biz PnL
• Promoted & awarded Swigstar in a year, currently Lead the Biz Planning, Revenue & Growth workstream for the Biz unit; Witnessed growth of 3x+ in topline while reducing Opex burn by 30pp

Apr 2019 – Apr 2020 · 1 yr

• Responsible for leading work-streams ranging across: Biz Planning & Location strategy, Discounting & On App Marketing, Menu Management & Operational excellence
• Created value-based pricing policy & Discounting framework yielding ~15% increase in Variable Margin with share growth of 2.5x
• Playbook created for best in class funnel conversions & User Acquisition/ Retention/ Reactivation activities with a view on continuous improvement of campaign ROI, CAC, LTV

Dec 2018 – Apr 2019 · 4 mos · Dubai, United Arab Emirates

Jan 2018 – Jan 2019 · 1 yr · Dubai, United Arab Emirates

• A. Overlooking the PnL & Sales performance across portfolio of Gulf Countries (~$100mn+)
• Sales budgeting & creating KPI for front end team, design to implementation of retail operational processes, regional marketing & CVM activities
• Season buying, allocation, replenishment, mark down & floor mix planning
• Store Ops team training & development, shrinkage reduction, stock management wrt warehouse allocation & logistics movement, driving concept level business excellence projects
• B. Leading Retail strategic projects & new initiatives
• Project from design to implementation on boosting Space productivity across the entire Concept
• Stock Density & Forward Cover optimization across all stores
• Identification of high value potential customer segments for acquisition, boosting SOW & reducing churn rate

Aug 2016 – Jan 2018 · 1 yr 5 mos · Bangalore

• Preparing Annual & Monthly Operating Plan, assortment & merchandise plans and formulating PnL for Fashion Brands portfolio (7brands, ~650 crs, ~50%+growth) with view of category & market share/ growth & boosting profitability.
• Responsible for key metrics like- Stock cover, GM%, BM Adherence, GP%, Discounting, Ageing, Sellthru
• Led several impactful projects: Open costing tool for aligning design inputs as per intake margin targets and reducing timeline of costing negotiations; automated processes to improve Live Inventory health/ minimize unproductive inventory and project to control Returns at BU level.
• Part of the team working on GST transition for the business & Jabong labels integration.

Mar 2015 – Aug 2016 · 1 yr 5 mos

• Handle Retail operations for 42 stores across Karnataka & Goa, the most significant area for Peter England in Retail Channel in terms of reach & contribution
• Drives Balanced Scorecard with CMO & COO for the brand
• Key Areas of work includes Budgeting & Marketing activities, Aggressive L2L Growth, New customer enrollments, Adhering to SOPs, Driving customer centricity, Liaison with franchisees, Buying & merchandising team and third party vendors for effective & efficient planning & operations, Staff recruitment & training, coordination with Retail Business Development team for new store opening
• Achievements:
• 1. Highest ever GSV contribution across all territories for the brand with 8% L2L and 15% overall growth in FY 16
• 2. Recognized as the "Hero of Happiness" by Central Marketing Team driving customer centricity projects for the brand
• Initiated & spearheaded several new processes across domains:
• 1. Capacity + Buffer v/s Available stock study, Sell Through vs stock on hand analysis across categories for norms (qty & options) modification with mechanism to analyse SOH gap across categories
• 2.Monitoring feedback collection rate & Delight% & Catchment study for assortment customization and designing CRM
• 3. Platform to monitor crucial SOPs periodically and decentralizing & restructuring of responsibilities within the retail front end team

Dec 2014 – Feb 2015 · 2 mos

• Establish Total relevant Market Size and Market share for PE across states using marco- market parameters
• Identifying new clusters for growth & penetration across channels to gain desired market share

May 2014 – Mar 2015 · 10 mos · Mumbai, Maharashtra

• Consumer Insight & Brand Development Team at UltraTech Cement
• Project Managing cross functional team working on the Bottom Up NPS pilot implementation at UltraTech Key Accounts
• Framing primary & secondary levers for NPS and working on the feedback loop with governance mechanism
• Business Intelligence Team at Linen Club
• Domestic Market sizing for Linen Pure & Blend Fabric across 3 channels (RTS, Private Labels)
• Strategy Recommended to increase presence across segments basis cost-benefit analysis, current market share and driving factors of growth to Business Head & CEO
• Study Market Potential for Women’s Wear and initiating corresponding Go To Market Entry Strategy in collaboration with FDCI and identified value chain partner

Apr 2013 – May 2013 · 1 mo

• Identification & Root cause analysis of poor performing categories in all operating Hypermarkets across the Network
• Detailed Sub-catchment analysis and people profiling for 7 Hypermarkets across 4 different cities
• Shopping Behavior analysis based on Inter Brand survey for the Network and sharing category wise insights with the respective teams
• Awarded PPO based on Central Strategy team working for the project & HEAD, Hypermarket Operations’ recommendation and judged as Best Intern for the batch by coordinating HR team