Jan 2022 – May 2022 · 4 mos

• AI Fitness Coach
• 1. Deep research in behavioral psychology to understand the motivation for drop-in fitness
• 2. Building MVP plan to assign a human coach to all cult pass users as an accountability partner, defining user and coach relationship basis self-determination theory
• 3. Designing a smart coach to guide users in the first few weeks of their membership
• 4. Building a cult fitness score to drive a sense of progression
• 5. Launched a pilot before MVP launch with 400 users, increasing activity in first 4 weeks by 20% in AB

Jan 2021 – Dec 2021 · 11 mos

• Wellness Hub
• 1. Merged 7 categories: eat, store, doctor into one Wellness hub on cult.fit app
• 2. Managing customer experience for 7 business categories
• 3. Launched 3 new COVID products for Doctor consult, Therapy and Dietician
• Cross sell platform
• 1. Improved cross sell rate from 7.5% to 10.3% from Jan to Dec 21
• 2. Conceptualised & launched cross sell product that understands a cult.fit members’ profile & recommends wellness product on the cult.fit app
• 3. Launched cart abandonment nudge for fit.store with 3X more conversions
• 4. Launched one of its kind wellness tip & buy construct to cross sell care.fit

Mar 2019 – Dec 2020 · 1 yr 9 mos

• Launched:
• Cult.fit Customer Experience
• 1. Launched overbooking ML engine, improved class utilisation by 14% (70 to 84%)
• 2. Waitlist product to improve class utilisation by further 2% (84 to 86%)
• 3. One of its kind unlimited pause feature increased trial conversion by 6%
• 4. Launched two new SKUs: monthly subscription, cult select: single center access
• 5. Launched Cult moments, with share rate of 25% on social media
• 6. Designed trial, member booking experience on the cult.fit app
• Inside cult center technology
• 1. Biometric attendance system in centers with a success rate of 99.3%
• 2. After COVID, launched QR code-based touchless attendance system
• 3. Designed and launched a pilot of Screen Assisted Training
• Center management console
• 1. Built a web console from scratch to manage day to day operations
• 2. Real time center health view using IoT sensors for air quality, temperature
• 3. Center supply manager: class capacity, center capacity calculator
• 4. Dynamic class scheduler: uses ML model and suggests class schedule
• 5. Dynamic trainer allocator: users a set of rules to assign trainers to classes
• 6. Customer relationship management: tool to manager walkins, trials, members
• Cult Trainer and Center Manager App
• 1. Built android and iOS apps for trainers and center managers from scratch
• 2. Checking the daily class schedule, reject a class feature
• 3. Trainer Score which measured performance and improvement areas
• 4. Leave management system on the app
• 5. Salary, incentives, and deductions visibility on the app
• Online Group Classes
• 1. Post-COVID, within 2 months, launched online group classes product
• 2. Moved classes from Zoom to a custom in-house platform built on Twilio
• 3. Launched ‘digital equipment’ concept in online group classes
• 4. Built custom actions for the trainer to manage the class well

Sep 2017 – Mar 2019 · 1 yr 6 mos

Apr 2017 – Jul 2017 · 3 mos · Bengaluru Area, India

• MVP launch
• 1. Designed loyalty program called Ola Select and reached 70k member scale
• 2. Built contextual upsell touchpoints in the app, increasing acquisition by 20%
• 3. Leveraged Ola Corporate as a channel, sold 30k extra memberships
• 4. Conceptualized and launched customer lifecycle journeys
• 5. Launched pilot for priority search for cab availability for select members

Jun 2015 – Apr 2017 · 1 yr 10 mos · Bengaluru Area, India

• Customer acquisition and retention
• 1. Segmentation of customers through qualitative & quantitative patterns
• 2. Used cohort-based approach to design awareness campaigns
• 3. Introduced trial of Ola Money experience, led to 15% conversion
• 4. Analyzed Ola money app funnel to understand drop of points

May 2014 – Apr 2015 · 11 mos · Mumbai, Maharashtra, India

• 1. Part of a 50 member team responsible for industrial relations & campus recruitment of 1600 students
• 2. Initiated talks with 100+ companies, solely responsible for handling their recruitment process
• 3. Coordinated Workshops and Pre-placement Talks by companies for final year students
• 4. Explored international job space and focused on new job ventures for students
• 5. Streamlined the process by contacting companies according to student preferences

May 2014 – Jul 2014 · 2 mos · Mumbai

• GIST Advisory provides sustainability consultancy services to enable governments, corporations, civil society organisations, banks and financial institutions
• 1. Created a tool that facilitates clients to find potential NGO partners for investment in CSR activities
• 2. Analyzed a list of 1500 NGOs to select top 100 NGOs incorporating social welfare parameter
• 3. Organized a seminar on potential partnership opportunities through CSR, for NGOs in Kolkata
• 4. Forged associations with 10+ NGOs to evaluate their projects for inclusion in CSR tool
• 5. Identified key indicators for impact assessment of all projects by examining their nature & spread
• 6. Employed social return on investment analysis to evaluate 30+ projects for inclusion in CSR tool