Eric Sin

CEO

Fullerton, California, United States13 yrs 1 mo experience

Key Highlights

Led design for platforms with 50M+ users.
Expert in user experience and branding.
Proven track record in product strategy.

Stackforce AI infers this person is a B2C design leader with expertise in user experience and branding.

Contact

Skills

Core Skills

User Experience Design (ued)DesignBrandingWeb DesignUser Research

Other Skills

WireframingConversion OptimizationPresentationsA/B TestingTypographyIconographyGraphic DesignPresentation SkillsDesktop ComputersAdobe IllustratorAdobe PhotoshopPhotoshopAdobe Creative SuiteCascading Style Sheets (CSS)Visual Communication

About

Currently APMC as VP of Design. - I believe in the marriage of beauty and function in design. Great user experience, branding, and deliberate intent aren't a luxury in great design. These principles should be expected, and we creatives should hold ourselves accountable to these standards.

Experience

A parent media co. inc. (apmc)

VP, Design

Nov 2024 – Present · 1 yr 4 mos

Leading system design work across CTV, mobile, and web platforms for streaming services (~50M+ monthly active users).
Helping to uplevel designers across brand and product teams.
Working with brand, marketing, and product stakeholders to create delightful, holistic experiences.

WireframingUser ResearchConversion OptimizationPresentationsA/B TestingTypography+5

You.com

Senior Product Designer

May 2024 – Nov 2024 · 6 mos

Working with LLMs and AI to create a more thoughtful conversational AI experience.

Presentation SkillsBrandingDesktop ComputersWireframingWeb DesignConversion Optimization+6

Mosaic.tech

Senior Product Designer

Jul 2023 – May 2024 · 10 mos

Lead designer for FP&A platform with a focus on financial modeling and analysis, data management, and executive reporting workflows and experiences.

Presentation SkillsDesktop ComputersWireframingIconographyTypographyPresentations+2

Auditboard

3 roles

Senior Product Designer, TPRM

Jul 2022 – Jul 2023 · 1 yr

Lead designer for 0-1 third-party risk management product.
$0 to $1M ARR in first year
Led UXR efforts in building customer partner relationships

Presentation SkillsDesktop ComputersWireframingWeb DesignIconographyTypography+2

Design Manager

Promoted

Jul 2020 – Feb 2022 · 1 yr 7 mos

Led AuditBoard’s brand design team in creating thoughtful design through digital experiences and events.

Presentation SkillsBrandingDesktop ComputersWireframingWeb DesignIconography+3

Senior Visual Designer

Apr 2020 – Jul 2020 · 3 mos

Designed key brand experiences for AuditBoard, including its annual branded conference, Audit & Beyond.

Presentation SkillsBrandingDesktop ComputersWeb DesignIconographyGraphic Design+2

Good measure

Brand Designer

Aug 2019 – Apr 2020 · 8 mos

Presentation SkillsBrandingDesktop ComputersWeb DesignGraphic DesignTypography+1

Interval design

Designer

Dec 2018 – Present · 7 yrs 3 mos

Presentation SkillsBrandingDesktop ComputersWeb DesignIconographyGraphic Design+2

A parent media co. inc.

2 roles

Design Director

Sep 2018 – Dec 2020 · 2 yrs 3 mos

Oversaw and led brand and product design for key flagship products under the APMC umbrella, including Kidoodle.TV, SafeExchange, and various white-label solutions.

Presentation SkillsBrandingDesktop ComputersWireframingWeb DesignConversion Optimization+5

Founding Designer

Oct 2012 – Aug 2018 · 5 yrs 10 mos

First designer for a 0-1 digital streaming platform geared towards children.
Designed and built foundations for brand and product.
Helped to implement product strategy leading to <$10M in ARR by 2018.
Created and implemented production-accurate design systems while pushing forward product vision and strategy.
Cross-platform design for mobile (iOS, Android), web (desktop), and TV Apps (SamsungTV, Apple, Android, etc.)

Presentation SkillsBrandingDesktop ComputersWireframingWeb DesignConversion Optimization+5