Niharika Bajaj

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 2 mos experience

Key Highlights

Expert in crafting data-driven content strategies.
Proven track record in brand communication and storytelling.
Strong background in digital marketing and social media management.

Stackforce AI infers this person is a Marketing and Media professional with expertise in content strategy and brand communication.

Contact

Skills

Core Skills

Digital MarketingCustomer Relationship Management (crm)Youth DevelopmentCultural AwarenessBrand CommunicationCreative Content CreationSocial Media ManagementRadio ProductionIntegrated Campaign PlanningCreative WritingDigital StorytellingSearch Engine Optimization (seo)Web Content WritingJournalismInterviewingSocial MediaNews Writing

Other Skills

Email MarketingYouth EngagementCybersecurityStrategic CommunicationsInstagram MarketingSocial Media CommunicationsTravel WritingConversational MarketingScriptingonline radioAudio EditingStorytellingvoice modulationPodcastingblog writing

About

With a passion for storytelling and a keen eye for data-driven decisions, I specialize in crafting compelling content strategies that elevate brands and drive meaningful connections with audiences. From developing creative concepts to executing cross-channel strategies, I focus on aligning brand vision with audience needs to create authentic, engaging experiences. I am always eager to collaborate with other creatives, strategists, and brands who are passionate about driving change and creating unforgettable brand experiences. If you’re interested in creative economy or just want to talk strategy, feel free to reach out!

Experience

Wilson & hughes

Senior Executive - Content and Creative Strategist

Jun 2025 – Present · 9 mos

The experience co.

Content and Creative Strategist

Aug 2023 – May 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

Apollo 24|7

Content Marketing Trainee

Mar 2023 – Aug 2023 · 5 mos · Gurugram, Haryana, India · On-site

➡️Crafting daily communications for 2Mn+ customers withstanding the 70 years of trust on Apollo Health Co. Limited.
➡️ Writing digital ads for Google (PMAX, UAC) and Meta. (Paid Media)
➡️Writing brand and growth communications for stronger customer relationship management.
➡️Making sure communication is consistent across all verticals and LOBs.

Customer Relationship Management (CRM)Digital MarketingEmail Marketing

Erasmus+

Job Shadowing

Jan 2023 – Feb 2023 · 1 mo · Czech Republic · On-site

➡️Attended job shadowing program funded by Erasmus+ in Czech Republic as an FSL India volunteer.
➡️Participated in Eurpean Union's programme for education and youth training.
➡️Represented India and worked with youth to spread awareness on cyber bullying.

Youth DevelopmentCultural AwarenessYouth EngagementCybersecurity

The experience co.

Communications and Social Media Manager

Feb 2022 – Jan 2023 · 11 mos

➡️ Managed communications with the community of over 50,000+ creators.
➡️Planned daily social media calendar for the Beach house Project.
➡️ Reported weekly analytics and framed data driven growth strategies.
➡️Managed daily posting and scheduling of communications.
➡️Researched and curated posts on travel - most happening residencies across the globe.

Brand CommunicationCreative Content CreationStrategic CommunicationsInstagram MarketingSocial Media CommunicationsTravel Writing

Beachhouse project

Social Media Curator

Feb 2022 – Jan 2023 · 11 mos · The Experience Company Bengaluru, Karnataka, India

Brand CommunicationSocial Media Management

The art of living

Program Producer

Aug 2020 – Jan 2022 · 1 yr 5 mos

Associated with The Art of Living Radio which is world's first spiritual radio station.
➡️Assisted in the production of New York Radio Awards winning program A Day With Sri Sri.
➡️ Worked on the FPC with jocks for smooth show management.
➡️ Worked on digital promotions of the shows.
➡️ Worked on various campaigns and initiatives organized by The Art of Living and promoted them through the radio - live streamed 24 X 7 on Art of Living's official YouTube channel.

Radio ProductionIntegrated Campaign PlanningConversational MarketingScriptingonline radio

Bhopuwala

Program Producer

Apr 2020 – Jan 2022 · 1 yr 9 mos

Creative WritingAudio EditingDigital StorytellingStorytellingvoice modulationPodcasting

Radio city india

Show Producer

Dec 2019 – Feb 2020 · 2 mos · Greater Delhi Area

Brisks media

Content Writer - Brand Blogs

Jul 2019 – Sep 2019 · 2 mos · Remote

➡️Curated meaningful and engaging content on the assigned brands
➡️ Wrote 2000 -2500 word long form blogs based on the SEO and keyword optimization.
➡️ Researched and wrote articles for different domains including - Credit Cards, Insurance, Electrical Appliances and more.

blog writingSearch Engine Optimization (SEO)Web Content Writing

Danik jagran

Reporter

May 2019 – Jun 2019 · 1 mo · Gurugram, Haryana, India

➡️ Covered news in and around the city for India's largest selling Hindi Newspaper.
➡️ On ground reporting for various news stories.
➡️ Wrote well-constructed articles based on reliable information.
➡️Researched materials and worked on fact-checking data.
➡️ Covered PR events and reported them for the daily newspaper.

InterviewingPhotographyprint journalismJournalism

Newsgram

News Curator | Social Media Marketer

Jan 2019 – Apr 2019 · 3 mos · Remote

➡️ Created newsworthy posts/content on social media channels of NewsGram and its CEO
➡️ Worked on WordPress, researched on On-page and Off-page SEO to publish news stories and PR articles and improve page rankings.
➡️ Worked closely with the team of CEO to learn and administer social media channels including Twitter, FB, LinkedIn
➡️ Analyzed current affairs and politics so that meaningful content for social media channels.

News WritingWordPressOn-Page SEOSocial Media