Jan 2025 – May 2025 · 4 mos

• 🚀 Driving Cloud-Native Innovation with Containers & Serverless
• As a Go-To-Market (GTM) specialist, I help organisations accelerate innovation and modernise their applications using Containers and Serverless technologies on AWS. Having led GTM strategy across EMEA and ASEAN, I now focus on scaling adoption in the UK and EMEA, collaborating with Sales, Partners, Marketing, and Specialist teams to drive impactful customer outcomes.
• 🔹 Strategic GTM Execution – Leading go-to-market strategy for AWS Containers (Amazon ECS, Amazon EKS, Kubernetes on AWS, AWS Fargate, AWS App Mesh, AWS Proton, RedHat OpenShift on AWS, Amazon ECR) and Serverless services (AWS Lambda, AWS Step Functions, Amazon API Gateway, Amazon EventBridge, AWS SAM, and more).
• 🔹 Customer-Centric Approach – Partnering with key customers to drive adoption, solve business challenges, and enable modernization through Containers and Serverless.
• 🔹 Cross-Functional Leadership – Collaborating with Solution Architecture, Sales, Marketing, and other teams to execute scalable programs that accelerate adoption.
• 🔹 Data-Driven Insights – Bringing customer feedback and market signals to AWS service teams to influence roadmap priorities and ensure we build the right capabilities.
• Passionate about empowering businesses to innovate faster, reduce operational complexity, and scale seamlessly with Cloud-Native, Containers, and Serverless technologies. Let’s connect and explore how AWS can support your modernization journey!

Jan 2024 – Jan 2025 · 1 yr

• Partner Development Leader in EMEA working closely with Red Hat Sales Leadership and senior executives of SI Partners in the AWS ecosystem to help our customers with Red Hat Software workloads.
• Primarily responsible for accelerating joint sales with the Red Hat field and SI partners in EMEA. Knowledgeable on Red Hat software including RHEL, OpenShift and ROSA (Red Hat OpenShift on AWS Service). Collaborating with customers, partners and internal audiences. Developing and executing annual strategic plans, building executive relationships, running monthly and quarterly pipeline reviews with Red Hat fields and key SI Partners and ensure that the Red Hat AWS partnership is proceeding to its respective goals in an effective timely fashion.
• Key Responsibilities:
• Joint Sales: Set the overall strategy, drive sales execution, pipeline review, coordination of leads from marketing activities.
• SI Ecosystem Development: Develop a key set of SI partners globally that can help our customers to use Red Hat technology especially OpenShift on AWS. Develop a joint sales and GTM plan with these key SIs.
• Progress monitoring: Tracking progress, including coordinating the definition and reporting of the KPIs, as well as leading periodic health checks.
• Process management: Establishing and ensuring smooth operation of the collaboration ground rules, such as the protocol for formal governance meetings and procedures for decision-making, project team meetings, data exchange, and other kinds of interactions.

Feb 2021 – Jan 2024 · 2 yrs 11 mos

• Driving the go-to market strategy of the AWS container services (Amazon ECS, Amazon EKS, Kubernetes on AWS, AWS Fargate, AWS AppMesh, AWS Proton, RedHat Openshift on AWS, Amazon ECR) in ASEAN having previously been the first Container BDM in EMEA. Working with key customers on adoption, service teams on feature requests/improvements and sales teams on enablement and campaigns to help AWS customers modernize and release new features/products faster with help of the container and connecting services.

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Helping customers in EMEA to utilize AWS’ Container Services; Amazon ECS, Amazon ECR, AWS Fargate, Amazon EKS and AWS App Mesh to help customers run cloud native applications in the most highly available, highly performant and cost effective way.

Oct 2017 – Sep 2019 · 1 yr 11 mos

• Helping customers in EMEA to utilize AWS’ Container Services; Amazon ECS, Amazon ECR, AWS Fargate, Amazon EKS and AWS App Mesh to help customers run cloud native applications in the most highly available, highly performant and cost effective way.

Nov 2015 – Oct 2017 · 1 yr 11 mos · Reading, United Kingdom

• Worked with UK and Nordics customers to protect their investment in the use of Jenkins by adopting the CloudBees Jenkins Platform which makes your Jenkins instance more secure, scalable and manageable. Jenkins is becoming the hub of Continuous Delivery and CloudBees help customers on that journey.

Jun 2015 – Nov 2015 · 5 mos

• Managing a team of pan-European Inside Sales professionals covering EMEA. Strong focus on generating pipeline through inbound and outbound activity. Coordination of sales campaigns aligned to marketing initiatives and separate pro-active prospecting in order to maximise pipeline volume and new sales opportunities.
• Ongoing enablement and coaching of prospecting techniques including calling, e-mailing and use of social media.

Jun 2014 – Jun 2015 · 1 yr

• Enabling Continuous Delivery and DevOps for customers every day.
• In the application economy, speed, innovation and quality have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition—insurance, banking, telecommunications or retail—or in a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. Within this transformation sphere, the development of “omnichannel” or “digitally-connected multi-channel” capabilities is a key priority. CA Technologies can help you deliver a consistent, integrated and quality customer experience, regardless of how your customers choose to interact with you.

May 2013 – Jun 2014 · 1 yr 1 mo · Reading, England, United Kingdom

• As an account manager for the UK and Nordics I cover UK, Israel, South Africa + Scandinavia for new business and growth business within existing accounts. I cover the entire portfolio from Keynote’s performance and availability monitoring to DeviceAnywhere which is the mobile handset testing portion of the business.

Aug 2009 – Apr 2013 · 3 yrs 8 mos

• Lead Generation and appointment setting in large enterprise accounts. Key achievements:
• 2010 Inside Sales person of the year
• Singlehandedly covering the EMEA region for 18 months - developing the territory
• Tutoring/Mentoring/Training other TDR for EMEA

Mar 2009 – Aug 2009 · 5 mos

• Temporary
• Mid-market account manager for customers in Norway. Responsible for selling HP Software, particularly within the BTO Portfolio.

Jul 2007 – Feb 2009 · 1 yr 7 mos

• I was a Partner Support Rep from July 2007 until March 2008 working with our re-sellers in Sweden Norway and Denmark but was then promoted to Inside Sales Territory Account Rep for Symantec. Covering the south of Sweden, being responsible for all mid-market customers in the area. This includes license sales from all enterprise products in Symantecs portfolio as well as Altiris products.

Feb 2007 – Jun 2007 · 4 mos

• Inside Sales responsible for Sweden and Denmark. Bringing in all renewal business reached over 100% in both quarters whilst at RSA.

Aug 2006 – Feb 2007 · 6 mos

• Telemarketing, Cold calling, seminar attending, list building, booking meetings for sales reps. etc.
• Good success rate.