May 2020 – Dec 2024 · 4 yrs 7 mos · Shenzhen, Guangdong, China

• Shake Logistics is a company that provides customs service and last-mile options for all e-commerce players. www.shaoke.com

Oct 2019 – Present · 6 yrs 8 mos · Shenzhen (China), Jakarta (Indonesia), Hanoi (Vietnam), Davao (Philippines) · On-site

• Bridging global commerce in three ways: → Cross-border strategy for tech & consumer brands
• → International businesses entering China's market
• → Supply chain certainty through optimized sourcing, logistics and operational resilience

Jul 2019 – Sep 2025 · 6 yrs 2 mos · Shenzhen, Guangdong, China · On-site

• Empowering 3,000+ e-commerce sellers with 22% cheaper & 5-day China-US shipping. Trusted by Temu/Shein suppliers & Amazon FBA brands. DM for free cost analysis.

Jul 2018 – Aug 2019 · 1 yr 1 mo · Shenzhen, Guangdong, China · On-site

• Founded in year 1999, International Bridge specialized in Small Parcel Delivery, Logistics, Expedited Delivery, Package Shipping, E-Commerce Shipping, Global Direct Entry, B2C Shipping from Asia, and Delivery to Alaska, Puerto Rico, Hawaii, connects domestic and international high-volume shippers with their U.S. consumers by providing quality, eco-friendly delivery solutions.

Jul 2018 – Aug 2019 · 1 yr 1 mo · Shenzhen, Guangdong, China · On-site

Oct 2016 – Jul 2018 · 1 yr 9 mos · Hong Kong / Shen Zhen

• Geodis is a global Supply Chain, freight and transportation operator, a wholly owned subsidiary of the SNCF Group, ranking among the top companies in Europe. Geodis recorded 7 billion euro in 2016 with over 30,000 employees in 67 countries, servicing 150,000 customers.
• My roles included:
• Designed and managed cross-border eCommerce products, including FBA logistics, eParcel, and fulfilment services.
• Supporting the business development team for eCommerce opportunities.
• Supporting the IT vendor for systems development and implementation, documentation.
• Conduct training sessions on the product for the BD teams in all local offices in greater China.

Sep 2012 – Aug 2015 · 2 yrs 11 mos

Feb 2011 – Sep 2012 · 1 yr 7 mos

• LightInTheBox is a global online retail company that delivers products directly to consumers around the world. Founded in 2007, now one of the largest cross border B2C company globally. NASDAQ stock exchange (NYSE: LITB). In 2013, LightInTheBox recorded revenue over 350M USD.
• Roles and major achievements:
• Refining supply chain management through global expansion methodology.
• Planning, developing and managing logistic solutions for express services and small parcels
• Analyzing and helping the board to make strategic decision, adding fashion B2B2C (Marketplace) on top of the B2C platform.
• Researching, analyzing and optimizing overseas logistics solution, and participate the entire process of setting up a EU distribution centre in Poland
• Planning a European corporate structure and a reasonable tax avoidance scheme
• Developing emerging markets, Israel market from zero transaction to 0.5M USD/M
• Connecting with association of different industries and developing sourcing products through thousands of their members corporations
• Reposition Oukou.com, a subsidiary acquired but under performing since 2011, converted as a “Haitao” (China Inbound B2C) website successfully.
• Report to the CEO/Chairman

Sep 2012 – Sep 2016 · 4 yrs · Shen Zhen / Hong Kong

• eCargo is a leading eCommerce enabler, providing holistic eCommerce solution, to designer brands, retailers and branded manufacturers who wish to operate eCommerce businesses in China. Focusing on the China market, it also provides services internationally to Australia, South Africa and the United Kingdom, as well as other countries. eCargo is considered unique as it is currently the only business operating in the China market that can provide all of these services to its clients in a “one stop shop” service offering. In 18th of Dec, 2014, eCargo went public in Australian stock exchange (ASX:ECG).
• eCargo provides five key e-Service areas to clients who enter the China eCommerce market: • eCommerce IT • eSupport • eMarketing • eOperation • eFulfillment
• Roles and major achievements:
• Building up the operation team and each of the functional departments, managing operation and business development since its inception, managing team over 100 team member including IT developers, customer support and operation, digital marketing, fulfillment
• Refining eCargo out of an eCommerce fulfillment and logistic solutions (eCargo was a subsidiary of Cargo Service Group, Cargo service is a leading Supply chain/logistic group company) into an eCommerce full service enabler, initiating and designing all of its service products.
• Business development and successfully landing key accounts like NEWLOOK, Myer, Esprit, SRG Group, Lacoste, Reiss, Karen Millen, Nelly, Fossil, Li&Fung etc.
• Developing CS XBorder “One-Stop” integrated logistics solution provider for cross-border eCommerce “Global to China” by the means of “BC” and “BBC” (Bonded solutions)

Sep 2009 – Feb 2011 · 1 yr 5 mos

Aug 2007 – Sep 2009 · 2 yrs 1 mo

• DX.com is a leading cross border B2C company based in china, listed in HK stock exchange GEM (HKEX: 8086) with annual turnover 120M USD. DX currently selling to 135 countries, most of the orders are fulfilled by warehouse located in Shenzhen and using postal mail to ship most of its orders.
• Acquired my company Chinahotsell and several ebay accounts (feedback over 30000), the team has been merged into DX.com Limited ever since.
• Managing an ebay team of 30s, mainly selling through third party platforms including eBay, Amazon, Aliexpress, Mercadolibre and other open platforms.
• Involving in internal startups including beautyepro.com, Cameraepro.com, volumerate.com.
• Acquiring e2 Consumer electronics, one of the largest eBay sellers in Hong Kong
• Setting up the EU subsidiary (UK and Netherlands), US overseas warehouse and distribution centre, managing fulfillment centre and fulfill local orders.
• Logistics enhancement and optimization developed UPU Trade lane / Dedicated line service towards Brazil, Russia, US, AUS and European markets.
• Overseas business development and managing relationship with strategic partners, strategic alliance, affiliate, VIP customers, mainly resellers and top traffic generators, internet portals, in the eCommerce emerging countries including Middle east, EU, CIS and Latam countries
• Report to the group MD

Jun 2002 – Aug 2007 · 5 yrs 2 mos · Shenzhen, Guangdong, China

• Individual eBay seller since 1999, founded CHINAHOTSELL Limited in 2002 and start making online trading as a serious business. Chinahotsell limited acquired by DX.com (HKEX:8086) in 2008.
• Roles and major achievements:
• Start-ups, one of the early players in cross-border B2C business
• Team of 30s employees by Aug 2008
• 6 eBay accounts of feedback over 100000 and 2 Amazon accounts, continuously grow and profitable.
• Independent website Chinahotsell.com Alexa highest ranking of 15000