Aashrawi Patwa

Business Development Executive

Ahmedabad, Gujarat, India6 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led influencer marketing campaigns for diverse brands.
Built a community space with 5k followers in 3 months.
Executed large-scale events with significant attendance.

Stackforce AI infers this person is a Social Media Marketing and Influencer Marketing expert with a strong focus on community engagement.

Contact

Skills

Core Skills

Social Media MarketingInfluencer MarketingCommunity ManagementContent MarketingEvent PlanningMarketing ManagementStrategic PartnershipsBusiness Development

Other Skills

Brand StrategyContent CreationBranding & IdentitySocial Media StrategyInfluencer OutreachStrategic AlliancesBrand PartnershipsUser Generated ContentInbound Lead GenerationOutbound SalesInternational SalesOnline Reputation ManagementContent CreatorStart-upsMarketing

About

I work in social media, which basically means I live on the internet, thrive on conversations, and know how to turn digital chaos into clarity. I yap for a living with creators, clients, algorithms, trends, calendars, and every weird idea in between. Fueled by coffee and curiosity, I build strategies that make people stop, connect, and care. At Vaani, I lead social and influencer marketing across industries, from real estate to FMCG to creator-first brands. My approach is rooted in clarity, culture, and knowing exactly when to break the brief. I care about what works, why it works, and how to make it feel human even in a 30-second reel. I'm not here to chase trends or check boxes. I'm here to help brands show up with intent, relevance, and rhythm. If it lives online, I’ll figure it out. If it doesn’t yet, I’ll probably build it.

Experience

Vaani

Social Media Lead

Apr 2023 – Present · 2 yrs 11 mos · India

Led a team of 7, managing 27+ social media accounts for diverse brands including Kitchen Xpress, Shilp Group, Gulab Oils, Trogon Group, Talod Foods, Dev Aashish Group, Rajyash Group and more.
Conceptualized and executed 360° creative & influencer campaigns, driving engagement and brand visibility.
Planned & launched Kitchen Xpress's Vitamin-Added Red Chilli Powder Plus across Ahmedabad & Gandhinagar with 25+ top-tier influencers, using a video-first, digital-first strategy.
Directed the social media debut of skincare brand Gulori, collaborating with Priya Malik on the #IAmAWomanOfGulori campaign and producing the Saadgi Podcast, emphasizing Indian beauty narratives.
Built 'Her Community Space', an Instagram & WhatsApp-based community for Kitchen Xpress grew to 5k followers and 500+ members in 3 months, fueled by engaging content and offline events.
Spearheaded the 'Main Bhi Shilpkar' campaign for Shilp Group's 25th anniversary. Amplified the real stories of 10+ Shilpkar's via podcasts and citywide hoardings.
Scaled Women's Social Corner to 100k+ followers and a physical presence in 23+ cities; launched podcasts, led impactful collaborations, and hosted in-person meetups.
Curated & executed Summer Bash 2024, drawing 3,500+ attendees, 50+ women entrepreneurs, and securing key brand sponsorships.
Pitched and closed new business, expanding the agency's client base with tailored brand solutions and marketing strategies.

Social Media MarketingBrand StrategyInfluencer MarketingCommunity ManagementMarketing ManagementContent Creation+2

Women's social corner

Social Media Manager

Apr 2023 – Present · 2 yrs 11 mos

Instagram

Social Media Content Creator

Jun 2022 – Present · 3 yrs 9 mos

Bummer

Partnerships & Alliances

Feb 2022 – Sep 2022 · 7 mos

Conceptualized and launched the 'Bummer Buddies' program, a monthly user-generated content (UGC) initiative in collaboration with micro and macro creators, amplifying brand authenticity and reach.
Built and managed partnerships with 70+ influencers and creators, orchestrating impactful product launch campaigns that significantly boosted brand awareness and engagement.
Led social media operations & developed strategic content calendars, brainstormed ideas, and oversaw timely scheduling and execution of high-performing posts.
Increased organic reach and engagement on Instagram by leveraging UGC and influencer collaborations, aligning content with brand voice and target audience interests.
Executed co-branded marketing campaigns with synergistic partner brands to strengthen customer acquisition efforts and increase brand visibility through cross-promotional content.

Strategic PartnershipsStrategic AlliancesBrand PartnershipsInfluencer OutreachSocial Media StrategyUser Generated Content+1

Ecoright

Business Development Executive

Feb 2021 – Oct 2021 · 8 mos

Developed and implemented strategic business development plans, forging new partnerships and client relationships in Europe and the USA, directly contributing to revenue growth.
Managed full sales cycle for international clients, from outreach and proposal to delivery for projects ranging between $1,000-$3,000; ensured timely delivery and high client satisfaction.
Owned brand social media presence across Facebook and Instagram; handled ideation, content calendars, execution, performance analysis, and ORM.
Led influencer marketing campaigns, including strategy, outreach, creator negotiation, content approvals, and launch execution, resulting in measurable increases in engagement and lead generation.

Business DevelopmentInbound Lead GenerationOutbound SalesInternational SalesOnline Reputation ManagementSocial Media Marketing+1

Jobsquare

Business Development Consultant

Dec 2019 – Dec 2020 · 1 yr

Generated and managed new client accounts, ensuring seamless execution of the end-to-end recruitment lifecycle, from intake to successful placement.
Converted business leads into long-term strategic partnerships, strengthening the firm's network and delivering ongoing recruitment value to clients.
Tailored client deliverables, aligning job descriptions with ideal candidate profiles by optimizing resumes with role-specific keywords and accomplishment framing to maximize candidate fit and visibility.

Maharshi electronic systems

Intern

Jan 2019 – May 2019 · 4 mos · Ahmedabad, Gujarat, India

Aimed at developing an IOT based wireless temperature monitoring system which enables to get temperature data from beacon and display it in MIP screen as well as send it to cloud.

Make a difference

FR volunteer

Jun 2018 – Jun 2019 · 1 yr

Shipmnts

2 roles

Intern

Jun 2018 – Jul 2018 · 1 mo

Attended customer meetings where roadmap strategies were discussed and were a part of certain customer meetings where multi-branch adoption strategies were discussed.
Being a part of core discussions day in and day out gave me good sense of how a technology start up operates. And also gave a insight into the cross border logistic domain.