Erwin Hofman

CTO

Groningen, Groningen, Netherlands21 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Google Developer Expert in web performance.
  • Co-founder of RUMvision for real-time analytics.
  • International speaker on web performance at major conferences.
Stackforce AI infers this person is a web performance consultant specializing in ecommerce and SaaS solutions.

Contact

Skills

Core Skills

Web PerformanceAnalyticsSeoWeb DevelopmentCmsSoftware Development

Other Skills

web performance analyticsreal-time performance insightsstrategic visionmonitoring featuresCore Web Vitalsuser experienceconversion ratestechnical consultingtechnical SEOaccessibilityR&DSaaS developmentGDPR complianceproject managementfrontend development

About

Want to beat your competition on page load time? Seeing too many abandoned carts? Slow sites cost you money: → 1-second delay = 7% fewer conversions → 3 seconds = 40% of visitors gone → Slow loading = Google dropping your rankings I help ecommerce brands and agencies fix these problems without the technical headaches. Whether you need to boost Core Web Vitals, stop layout shifts frustrating your customers, or simply convert more visitors, I've got practical solutions that actually work. Following (or connecting) me here on LinkedIn will be a first step towards increasing pagespeed, browser and debugging knowledge. Need a speed boost or team session today? There's a faster way: As a Google Developer Expert who's helped brands like Danone and Wehkamp, I speak plain English or tech jargon, tailored to your team. I'll work directly with your team to make performance improvements (and revenue) stick via interactive sessions. With the ultimate goal to get fast, stay fast and increase your (customers') SEO and revenue month on month. What started as a developer journey in 2001 (building my own CMS because... why not? 😜) evolved into creating RUMvision—a tool that shows how real people experience your site, not just what Google's lab tests say. I'm also an international speaker, having shared insights on how to improve web performance at conferences like Performance.now(), We Love Speed, MageTitans and others. I'm platform-agnostic: Magento, Shopware, BigCommerce, Hyvä, Shopify, SPA's like React or Vue or custom builds—if it loads in a browser, I can make it faster. Follow me for tips that make web performance less boring, or let's chat about how to stop losing sales to slow load times.

Experience

Rumvision

CTO, co-founder and webperformance consultant

Jul 2021Present · 4 yrs 8 mos · Groningen, Netherlands · On-site

  • I co-founded RUMvision to solve a critical gap in web performance analytics: the lack of genuine user experience data. With RUMvision, businesses see how their sites actually perform for real visitors in real-time, directly correlating performance with revenue impact.
  • Since our founding, we've empowered over 500 merchants and web agencies with real-time performance insights that drive tangible business outcomes.
  • My responsibilities include:
  • ➡️ Spearheading research and development of new monitoring features, metrics, and dimensions
  • ➡️ Leading our participation in Google's origin trials
  • ➡️ Directing our Baseline integration initiatives
  • ➡️ Setting the strategic vision for our product roadmap
  • Our technology helps businesses understand exactly how users experience their websites, enabling data-driven decisions that improve conversion rates and customer satisfaction.
web performance analyticsreal-time performance insightsstrategic visionmonitoring featuresweb performanceanalytics

Avg cloud register b.v.

Lead developer

Jan 2018Jul 2021 · 3 yrs 6 mos · Groningen Area, Netherlands

  • Research and development & project manager of new features for a SaaS platform helping companies with the European privacy law (GDRP), while conforming to security/OWASP requirements & privacy/PII regulation & policies.
  • Features are as following:
  • https://www.avgcloudregister.nl/avg-features/
SaaS developmentGDPR complianceproject managementsoftware development

Erwinhofman.com

Web Performance and Core Web Vitals consultant and International Speaker

Feb 2017Present · 9 yrs 1 mo · Groningen, Netherlands

  • As a recognized Google Developer Expert and international speaker on web performance, I've helped hundreds of clients—primarily enterprise brands and agencies—improve their Core Web Vitals, user experience, and conversion rates.
  • How I can help:
  • When you're struggling with slow load times, poor user experience, or performance-related SEO issues, I provide practical solutions that directly impact your business metrics.
  • Services:
  • ➡️ Quick brainpick sessions: Targeted advice for your most pressing performance issues
  • ➡️ Quick-win audits: Identifying immediate performance opportunities with highest ROI
  • ➡️ Workshops and training: For both technical teams (developers) and SEO specialists
  • ➡️ Virtual and in-house sessions: Flexible delivery to suit your team's needs
  • ➡️Core Web Vitals optimization: Resolving specific issues like layout shifts (CLS)
  • ➡️Technical consulting: Translating performance metrics into actionable improvements
  • Why this matters:
  • Modern sites face performance challenges beyond network speed—JavaScript parsing, resource competition, and real-world conditions all impact user experience. Lab tests like Lighthouse can miss these real-user issues.
  • Industries served: Ecommerce platforms, digital agencies, public sector, enterprise brands
  • SEO sitespeed specialist
  • Additional skillset includes: a11y ♿ sustainability 🌍 webprivacy 🔒 -security
Core Web Vitalsuser experienceconversion ratestechnical consultingweb performanceSEO

Web to print/pdf

Backend developer

Jun 2014Oct 2015 · 1 yr 4 mos · Groningen

  • For a new national website of greeting cards, we worked in a team of developers, where visitors could create or edit greeting cards.
  • My task was to develop the card-saving process, and the process from HTML/SVG to printable PDF documents (using wkhtmltopdf), as well as maintenance to the backend tool/manager.
  • Before pushing to wkhtmltopdf, filters (sepia, vintage or grayscale) and (trim)boxes had to be added, which were sent to printing companies using FTP and webservices.
backend developmentHTML/SVG to PDF conversionweb development

Emo bv

Backend developer

Apr 2013Apr 2015 · 2 yrs · Rotterdam

  • For this coal and ore transfer company established in the harbour of Rotterdam, I developed a new authorized and structurized intranet based on their older version, containing modules for automated work schedules and holiday-exceptions, desktop charts based on company data, employees-, telephone- documents- and boatlists, rotating daymenu's and newssection and automated task for importing/updating employees data.
backend developmentintranet developmentweb development

Nuon

Frontend (website) and Backend (CRM) Developer

Sep 2011Jan 2018 · 6 yrs 4 mos

  • For the SalesForce department, we developed an internal authorized web application for managers, team leaders and other employees in which one can keep track of kilometers, working days/hours, sales and bonusses, creating and sending PDF summaries to all employees on approval of filled in data. Also exports can be made for administrative purposes, such as employment agencies but also for own administrative purposes.
  • We've also built their website, eventually becoming part of Vattenfall. After doing a rebrand of the website, we achieved optimal results.
frontend developmentbackend developmentSalesForceweb development

Dmm websolutions bv

Developer

Mar 2010Jul 2010 · 4 mos · Groningen

  • Back in Groningen, I was asked to configure and develop new SOAP/REST applications for external webservices for the national vacancy-database InGoedeBanen.nl.
SOAP/REST applicationsweb servicesweb development

Stichting accessibility

Frontend Developer

May 2009Oct 2009 · 5 mos · Utrecht

  • In this period, while living in Haarlem, I did my graduation project at the Accessibility Foundation in Utrecht. Accessibility Foundation examins and develops accessible applications, where I was developing an accessible video caption editor, with which one can create captions/subtitles while the video is playing.
  • http://www.nu.nl/internet/2121368/dienst-maakt-online-video-toegankelijk-blinden.html
frontend developmentaccessibilityweb development

Dmm websolutions bv

Frontend & Backend developer

Oct 2008Dec 2008 · 2 mos · Groningen

  • While working on location at DMM Websolutions BV in Groningen, I created several, mainly vacancy websites using the Typo3 CMS.
CMS developmentweb development

Elektrikom satellite services

Backend developer

Feb 2008Nov 2008 · 9 mos

  • Development of in internal ticket/helpdesk application for vessels having satellite problems or need satellite installation, keeping track of turnaround times needed for solving requests/tickets.
backend developmentticket/helpdesk applicationweb development

Jeroen.com

Frontend & Backend developer

Sep 2007Feb 2008 · 5 mos · Eindhoven

  • While doing my internship at Jeroen.com in Eindhoven, I maintained several websites, taking care of the SEO for websites and also build a well-maintaining dictionary-like websites to raise findability of the website.
frontend developmentSEOweb development

Multimove webworks

Frontend & Backend developer

Jun 2007Aug 2007 · 2 mos · Coevorden

  • I worked on location in Coevorden, The Netherlands, on freelance basis developing several websites based on a CMS created by MultiMove

Blue 2 blond

CMS R&D + Lead developer

Jan 2005Present · 21 yrs 2 mos

  • 👉 As CMS supplier towards Blue 2 Blond, I am responsible for (pagespeed/accessibility/technical SEO) R&D;
  • 👉 I am also tightly involved as lead developer and in-house developer training towards Blue 2 Blond (and other agencies as well);
  • 👉 Also conducting audits on new website and finalizing specific customer requests.
  • Blue 2 Blond is developing accessible, sustainable, search engine optimized and performance optimal B2B websites, obeying to security requirements and privacy regulations and policies and reducing CO2-emission at the same time.
  • Websites built by Blue 2 Blond keep working when JS can't be downloaded or has been disabled by the user (for example, for privacy/security reasons). By listening to user preferences (contrasting, motion, internetspeed and saveData/liteMode settings), websites will adapt to real user preferences or environment to guarantee equal user experience and improve engagement and conversion.
CMStechnical SEOaccessibilityR&Dweb development

Education

Stenden

Bachelor — Information Technology

Jan 2005Jan 2009

Hanze

Ba — Architecture

Jan 2003Jan 2004

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