Jan 2022 – Present · 4 yrs 2 mos · India

Jan 2022 – Oct 2023 · 1 yr 9 mos · India

• On-page SEO, Off-page SEO, technical SEO. Keyword research. Optimizing meta tags. Regular site audit - fixing crawl errors, broken links & core web vitals. Implementing SEO strategies. Competitor analysis. Website performance tracking. Collaboration with content writers and web developers. CRO best practices and strategies. A/B testing and personalization.

Nov 2011 – Feb 2022 · 10 yrs 3 mos

• Responsible for the capability and product pages of the brand Information Management.
• Key responsibilities include management of the brand web pages and brand offers, execution of marketing strategies that include web page and content creation & management, website optimization, website performance tracking, Keyword planning with help of Google Adwords and search engine optimization.
• Execution of strategies to drive traffic onto the landing pages and ensure high conversion rates.
• Primary point of contact for offer creation, placement and optimization.
• Collaboration with development teams to improve site architecture.
• Creating registration pages for the landing page.
• In charge of Web audit to perform analyses and provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance.
• Collaborate with other team members and brand owners to synthesize learning from other analyses/sources to present holistic analysis and recommendations to stakeholders.
• Social media analysis through Sysomos

Nov 2011 – Mar 2013 · 1 yr 4 mos

• Responsible for end-to-end multi-touch campaign planning, management, execution and result analysis for mid-market, Germany with focus on lead generation and brand awareness in collaboration with the stakeholders and extended team in Germany.
• Key responsibilities included planning tactics in accordance with the given budget to achieve defined targets.
• Plan, develop and execute the calendar of the campaign activity.
• Implement end-to-end integrated marketing campaigns across all marketing channels including Email Marketing, Direct mail and Internet Marketing.
• Execution of Email marketing campaigns. Complete ownership of email creative creation, SPAM testing, sending across databases and analysis of the results.
• Interface with third party vendors e.g. Ogilvy for creatives and landing page designs.
• Track progress across all cross-functional team members to ensure on-time delivery of campaign elements.
• Monitor campaign performance and lead post-campaign analysis to evaluate results and provide recommendation for better future enablement and execution.
• Suggest recommended course of action for future campaign optimization.

Jan 2010 – Nov 2011 · 1 yr 10 mos

• At Genpact, I worked as a senior associate for Client Delivery Services, Germany. Worked on market research and market performance analysis of FMCGs in Germany.

Jul 2006 – Jan 2010 · 3 yrs 6 mos

• At Bosch, I worked as German translator for electrical and mechanical domain. Translated technical documents, brochures, legal documents and user manuals from German to English and vice-verse. Have supported various projects which needed German language support.