Prachi Mahamuni

Business Development Executive

Puducherry, India19 yrs 9 mos experience
Highly Stable

Key Highlights

  • Proven track record in driving conversion rate improvements.
  • Expert in data-driven digital marketing strategies.
  • Strong leadership in managing high-impact CRO projects.
Stackforce AI infers this person is a Digital Marketing and Conversion Rate Optimization expert with a focus on B2B and E-commerce.

Contact

Skills

Core Skills

Conversion OptimizationSeoDigital MarketingMarket ResearchTranslation

Other Skills

Data AnalyticsOn-page SEOOff-page SEOTechnical SEOKeyword ResearchCompetitor AnalysisA/B TestingUX EnhancementsCRO AuditsCompetitor BenchmarkingData-driven PersonalizationCollaborationWeb Page ManagementContent CreationWebsite Performance Tracking

About

I help businesses drive measurable revenue growth through data-driven digital marketing and conversion rate optimization. With hands-on experience in experimentation, funnel analysis, user behavior insights, and performance marketing, I focus on turning traffic into sustained business outcomes. My work includes building CRO frameworks, prioritizing high-impact tests, improving conversion efficiency, and partnering with cross-functional teams to align growth initiatives with business goals. I’m particularly interested in roles where experimentation, ownership, and long-term value creation are core to the growth strategy. I bring a structured, analytical approach combined with practical execution, and I enjoy mentoring teams and contributing to a strong experimentation culture. Actively open to leadership and high-impact roles in Digital Marketing, Growth, and CRO. Always open to conversations around growth, CRO strategy, and building products and experiences that convert.

Experience

Pixelkiosk

CRO Solutions and Client Success Partner

Feb 2024Oct 2025 · 1 yr 8 mos · India · Remote

  • Serving as the single point of contact for 200+ multifamily property clients across the U.S. using Swifty, an AI-powered website platform for streamlining property leasing.
  • Lead and manage multiple CRO projects simultaneously, driving significant impact in business outcomes and client satisfaction.
  • Improved property website conversion rates by 8% through strategic audits, consistent A/B testing, UX enhancements (especially mobile), and proactive CRO implementation.
  • Conduct regular CRO audits, competitor benchmarking, and data-driven personalization strategies to identify growth opportunities and address usability barriers.
  • Drive collaboration across internal teams (design, development, analytics, customer success) to implement high-impact optimizations efficiently.
  • Present performance reports, strategic insights, and future improvement plans to clients and internal stakeholders.
  • Recognized for strong leadership, proactive ownership, and commitment to client success and leads to lease conversion growth.
  • Tools: VWO, Google Optimize, Google Analytics, SEMrush, Hotjar, Swifty Dashboard, Knock, Resman, Teamwork, Adverity, Matomo.
Conversion OptimizationData AnalyticsA/B TestingUX EnhancementsCRO AuditsCompetitor Benchmarking+2

Annex cloud

2 roles

Conversion Rate Optimization Manager

Jan 2022Present · 4 yrs 2 mos · India

Conversion OptimizationData Analytics

SEO, CRO and data analytics expert

Jan 2022Oct 2023 · 1 yr 9 mos · India

  • On-page SEO, Off-page SEO, technical SEO. Keyword research. Optimizing meta tags. Regular site audit - fixing crawl errors, broken links & core web vitals. Implementing SEO strategies. Competitor analysis. Website performance tracking. Collaboration with content writers and web developers. CRO best practices and strategies. A/B testing and personalization.
Conversion OptimizationData AnalyticsOn-page SEOOff-page SEOTechnical SEOKeyword Research+3

Ibm

2 roles

Digital Marketing Manager

Nov 2011Feb 2022 · 10 yrs 3 mos

  • Responsible for the capability and product pages of the brand Information Management.
  • Key responsibilities include management of the brand web pages and brand offers, execution of marketing strategies that include web page and content creation & management, website optimization, website performance tracking, Keyword planning with help of Google Adwords and search engine optimization.
  • Execution of strategies to drive traffic onto the landing pages and ensure high conversion rates.
  • Primary point of contact for offer creation, placement and optimization.
  • Collaboration with development teams to improve site architecture.
  • Creating registration pages for the landing page.
  • In charge of Web audit to perform analyses and provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance.
  • Collaborate with other team members and brand owners to synthesize learning from other analyses/sources to present holistic analysis and recommendations to stakeholders.
  • Social media analysis through Sysomos
Conversion OptimizationData AnalyticsWeb Page ManagementSEOContent CreationWebsite Performance Tracking+1

Campaign Planner, Demand Program Professional

Nov 2011Mar 2013 · 1 yr 4 mos

  • Responsible for end-to-end multi-touch campaign planning, management, execution and result analysis for mid-market, Germany with focus on lead generation and brand awareness in collaboration with the stakeholders and extended team in Germany.
  • Key responsibilities included planning tactics in accordance with the given budget to achieve defined targets.
  • Plan, develop and execute the calendar of the campaign activity.
  • Implement end-to-end integrated marketing campaigns across all marketing channels including Email Marketing, Direct mail and Internet Marketing.
  • Execution of Email marketing campaigns. Complete ownership of email creative creation, SPAM testing, sending across databases and analysis of the results.
  • Interface with third party vendors e.g. Ogilvy for creatives and landing page designs.
  • Track progress across all cross-functional team members to ensure on-time delivery of campaign elements.
  • Monitor campaign performance and lead post-campaign analysis to evaluate results and provide recommendation for better future enablement and execution.
  • Suggest recommended course of action for future campaign optimization.
Conversion OptimizationData AnalyticsCampaign PlanningEmail MarketingLead GenerationDigital Marketing

Genpact

Senior Process Lead-Market research

Jan 2010Nov 2011 · 1 yr 10 mos

  • At Genpact, I worked as a senior associate for Client Delivery Services, Germany. Worked on market research and market performance analysis of FMCGs in Germany.
Conversion OptimizationData AnalyticsMarket Research

Robert bosch engineering and business solutions ltd.

Senior Process Lead-Translation, German

Jul 2006Jan 2010 · 3 yrs 6 mos

  • At Bosch, I worked as German translator for electrical and mechanical domain. Translated technical documents, brochures, legal documents and user manuals from German to English and vice-verse. Have supported various projects which needed German language support.
Conversion OptimizationData AnalyticsTranslation

Education

Modern College, Pune

Bachelor of Science (B.Sc.) — Biotechnology

Max Mueller Bhavan, Goethe Institute

C1 Level in German — German Language and Literature

Jan 2007Jan 2008

Ranade Institute

Advanced Diploma in German — German language

Jan 2003Jan 2006

crescent high school

Crescent High School & Junior College

Bachelor of Science - BS — Biotechnology

Mar 2003Jun 2006

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