Deep Bajaj — CEO
Entrepreneur rebuilding Sirona — India’s leading women’s intimate health brand — with a mission to redesign everyday products, infrastructure, and conversations for women. Over the last decade, I’ve worked at the intersection of innovation, behaviour change, and women’s health — creating categories that did not previously exist in India and helping normalise conversations long considered taboo. I am the ReFounder & CEO of Sirona Hygiene, a consumer health brand I originally founded in 2015. Sirona grew into a recognised women’s hygiene platform and was acquired in 2024 in a ₹450 crore all-cash transaction. In 2025, I returned to buy back and refound the business — not to recreate what existed before, but to revisit fundamentals, sharpen choices, and rebuild with a longer-term view. Sirona’s journey has included category creation — beginning with PeeBuddy, India’s first female urination device — followed by multiple India-first innovations across menstrual and intimate hygiene, earning the trust of millions of women across online and offline channels. Today, my role is focused on building a more resilient, innovation-led consumer health company through disciplined execution, sharper prioritisation, and long-term thinking in an increasingly complex market. Alongside operating roles, I invest selectively with both an LP and operator mindset. I am an LP in India-focused funds and an angel investor in 40–50 early-stage companies, typically engaging at moments where judgment, course correction, and capital discipline matter more than speed. My interests sit at the intersection of consumer behaviour, capital allocation, and business reinvention — understanding which companies are worth rebuilding, what sustainable scale in India truly demands, and how capital compounds across longer cycles. This often involves hands-on work across distribution strategy, unit economics, governance, and brand building for India-first and India-to-the-world businesses. From time to time, I share learnings through talks, podcasts, and ecosystem conversations, including TEDx — usually focusing on the less visible parts of entrepreneurship: trade-offs, missteps, and decisions that matter after the headlines fade. This refounder phase has deepened my interest in resilient consumer businesses, founder–investor alignment, and building companies designed not just for rapid growth, but for endurance.
Stackforce AI infers this person is a FemTech entrepreneur with extensive experience in consumer health and startup investment.
Location: Gurgaon, Haryana, India
Experience: 21 yrs 7 mos
Skills
- Entrepreneurship
- Femtech
- Innovation
- Product Development
- Market Development
- Brand Management
- Angel Investing
- Strategy
Career Highlights
- ReFounded India's leading FemTech brand, Sirona.
- Created India's first female urination device, PeeBuddy.
- Invested in over 50 early-stage startups.
Work Experience
Angel Investor | Selective, Operator-Led Capital Allocation
Angel Investor (Portfolio) (2 yrs)
Sirona Hygiene Pvt. Ltd.
ReFounder & CoFounder (10 yrs 8 mos)
Pramati Care - Specialised ATHomeHealth Care
Co Founder (Non Executive) - PramatiCare : Specialized HomeHealth Care (2 yrs 11 mos)
Carpet Couture by Rashi
Advisory Board Member (16 yrs 6 mos)
Thyme , An Event Management Company
Partner & Director - Alliances (4 yrs 9 mos)
Protocol Services
Partner (1 yr 1 mo)
Birla Sun Life Insurance
Insurance Officer (Bancassurance) (8 mos)
Education
Masters of Management at The Australian National University
ISB Envision Accelarator at Indian School of Business
Stanford Seed Transformation Program Certificate at Stanford University Graduate School of Business
