Oct 2020 – Present · 5 yrs 6 mos · Stockholm, Stockholm County, Sweden

• We build modern food courts using shipping containers in strip malls in close partnership with real estate developers.
• Currently have 13 kitchens and expanding 2-4 sites/year.
• Check us out at darkedition.se

Aug 2020 – Present · 5 yrs 8 mos · Stockholm, Stockholm County, Sweden

• Online pelvic health studio for women. We offer alternative holistic therapies by certified practitioners to help women reverse incontinence, prolapse and pelvic pain without surgery. 6,000+ strong community of women from 70+ countries!

Jan 2016 – Aug 2020 · 4 yrs 7 mos

• As the CEO, I scaled Result from 0 to 4M EUR in sales bootstrapped with a small team of 8 people and 4 interns. We offered innovation training services to corporates and growth advisory for fast growing SMEs and scale ups.
• Our team also co founded Epicenter and we merged with Epicenter to create a more unified ecosystem of services after COVID.

Aug 2015 – Nov 2019 · 4 yrs 3 mos · Stockholm, Sweden

• Sold to ClassPass, American unicorn with a similar business model.
• FitnessCollection is 1 training membership to train from the best studios and gyms in town. We believe in holistic training and fitness, and we think that training variety with challenges is a great way to reach goals and be in shape. Join our growing fun team :)
• http://digital.di.se/artikel/tunga-namn-gar-in-i-fitnesscollection
• http://www.breakit.se/artikel/2529/maginegrundare-tar-in-pengar-till-gymtjanst-vill-ge-sats-en-match

Jan 2015 – Present · 11 yrs 3 mos · Stockholm, Sweden

• The idea was to create a meeting spot for innovators that actually created impact. We offer space, inspiration, consulting, coaching and educational services all under 1 roof for fast moving enterprises and daring scale ups that want to grow.

Apr 2011 – Aug 2014 · 3 yrs 4 mos · Berlin Area, Germany

• If TV was invented today, what would it look like? Thats how we started in inventing Magine TV, where one can watch live and recorded linear TV across any device without a set top box. Think of it like your set top box and DVR box in the cloud, with some magic on top. From not worrying about missing your favourite shows (everything is automatically recorded) to watching anywhere any time without paying an arm and leg for your cable subscription, Magine TV is TV as it should be.
• My role has been quite diverse since we began the journey. Initially was in the fundraising for our Series A raise of 14,5M EUR. Since then I have been involved in our launch in Sweden, Germany and Spain. Primary role was in customer acquisition, PR and building teams that can work with branding and performance marketing across traditional and digital channels.

Aug 2010 – Apr 2012 · 1 yr 8 mos · Stockholm, Sweden

• A media house that we consolidated & took public. Reached over 2M Nordic households with newspaper brands, online portal, dating platform and new advertising technology. After 2 years of being public, we divested our holding & sold the properties individually to different buyers.

Aug 2008 – Dec 2011 · 3 yrs 4 mos · Stockholm, Sweden

• SIME is Northern Europe's largest internet media event focusing on digital opportunities. Held since 1996, SIME has become one of the must attend knowledge summits bringing together thought leaders from all over the world.
• I was partly responsible for finding speakers and driving sales through content & marketing activities.

May 2007 – Jul 2007 · 2 mos · Singapore

• Analyst at Standard Chartered Bank (SCB) where my role was to analyse the risk-return equation of key global markets movements in correlation to "safe" tech portfolios that the bank had. Example: how does the sub-prime crisis affect the ability for the tech companies to raise money? Can it be quantified into a simple equation?
• The result although premature and purely internal was conclusively stating that companies that have less than 50M, in turn, over, and less than 10% liquidity, had a 3,5x more risk of not getting subsequent funding. The cautious growth, in turn, would dilute the value of the stock which would make the basket weak. Hence, identifying these companies within the basket and reclassifying them would make it safer for investors.

May 2005 – Dec 2006 · 1 yr 7 mos · Singapore

• Acquired by McAfee (in turn acquired by Intel) in 2012.
• tenCube was an early entrant into the mobile security game, predominantly for Symbian and Windows phones. The primary use of the product was for anyone who lost their phone to securely lock, erase and wipe content on their phones. While its quite normal today, it was quite a novelty back then.