Aug 2024 – Present · 1 yr 7 mos · India

Apr 2022 – Present · 3 yrs 11 mos · India

Jun 2018 – Apr 2022 · 3 yrs 10 mos

• As a business leader:
• Partner with businesses to envision and realize design driven innovation across industries
• Structure, design and establish the human interface frameworks to enable businesses to deliver seamless product and service experience.
• Work closely with different divisions and teams to build the pipeline and accelerate the sales momentum through relationships, empathy and connections.
• Enable User Experience led business transformation for both Hardware and Software design.
• Help shape product vision with Industrial design and user centric approach.
• Nurture existing customer relationships to increase cross-sell and up-sell opportunities.
• Leverage Technology and Analytics as a primary driver of UX decisions, relying on data to form hypotheses surrounding usability and working iteratively to shape and reshape the experience.
• Align people, partners, processes, and technologies around customer goals to deliver new value, driven by core business metrics.
• Serve as a talent advocate by relentlessly building and facilitating a culture that embraces the development of high potential talent.
• As a thought leader:
• Serve as HARMAN’s in-house evangelist and champion to communicate the value of UX, working to create a bridge that connects user experience to both business and technology disciplines.
• Institutionalize the processes of omni-channel customer conversion by amalgamating industry best practices and experiences
• Provide masterful insights & understanding of the domain, customer and user needs
• Sculpt the vision for new products and digital transformation strategies
• Regular speaker at international seminars and industry events

Nov 2013 – May 2018 · 4 yrs 6 mos

• As the Senior Director of User Experience, I was responsible to define the UX vision and strategy across HARMAN. Focused on articulating and achieving the overarching UX objectives of brands we engage with, my team thinks about how users encounter a brand or a product as they go about their daily lives.
• I managed, mentored and grew creative talent - driven by critical KPIs, metrics, and business outcomes that deliver an ROI.

Apr 2007 – Nov 2013 · 6 yrs 7 mos

• Evolved and led Wipro’s User Experience team, responsible for Web UI strategy, user experience consulting and execution in a hybrid business and technology environment across different geographies.
• Led first-ever company-wide integrated Web Usability strategy and established corporate standards for design and information architecture.
• Responsible for new business acquisition and successful client relations
• Provided Web user experience and digital brand consulting to 60+ projects.
• Drove a series of process improvements - blending and recreating teams, conducting skills assessments, and hiring for gaps.
• Led by example - introduced an informal mentoring program for the team to augment employee training and growth efforts by company.
• Drove operational efficiency through rigorous project planning and allocation of resources, realizing measured improvements in on-time, on-budget delivery and client satisfaction
• Evolved group from a research & development arm to a revenue producing center
• Act as an evangelist for the User Experience discipline throughout the company, both within the technology organization and with our business sponsors and stakeholders.
• Conceived and developed Web usability presence for Wipro’s e-business practice
• Drove worldwide user experience vision, building and directing global teams throughout Europe, Asia and Americas

Jul 2000 – Apr 2007 · 6 yrs 9 mos

• Led the Usability and Creative Design Team
• Defined Usability Scope, Process and Methodology
• Worked closely with cross-functional teams with client interfacing
• Usability estimations and budgeting
• Coordinated Usability Testing with real users
• Mentoring
• Report Usability findings to stakeholders
• Managed and/or facilitated design sessions with a cross-functional team
• Produced and/or reviewed interaction design documents and wireframes
• Maintained efficient and effective communication with product management, development and QE
• Oversaw usability testing

Apr 1999 – Jul 2000 · 1 yr 3 mos

• Business Development & Client conversion
• Project management of Usability & Design projects
• Ability to liaise with the on-site coordinator and the client
• Training and guidance to team members
• System study and analysis
• Technical Support & Servicing to the clients

Feb 1997 – Nov 1999 · 2 yrs 9 mos

• Designed 10 animated CD titles for various concepts.
• Design & develop CBT for Airbus Industrie.
• Onsite technical support for Airbus Industrie, Toulouse, France
• User evaluation for Computer Based Training (CBT)
• Installation & support for CBT
• User acceptance analysis & report