Jan 2021 – Jan 2023 · 2 yrs · Dubai, United Arab Emirates · Hybrid

• 🔳 Led online brand strategy, planning, and sales, exceeding company objectives and targets.
• 🔳 Created and implemented annual business, marketing, and sales plans.
• 🔳 Managed annual P&L, budget, and financial performance.
• 🔳 Created and implemented best-practice processes for the online store.
• 🔳 Recruited, trained, and motivated a team to achieve their full potential.
• 🔳 Managed annual e-commerce P&L, driving financial performance.
• 🔳Oversee detailed reports across traffic acquisition, website management, and order fulfillment.
• 🔳Increased conversion rates & reduced cart abandonment by defining product/content merchandising strategies.
• 🔳Collaborated with digital marketing and content teams to optimize search and browse experiences, driving traffic and sales
• 🔳 Collaborated with the digital marketing team to develop traffic plans and with content teams to ensure optimal search and browse experiences.

Jan 2018 – Jan 2019 · 1 yr · Dubai, United Arab Emirates · Hybrid

• Own and grow a portfolio of top-tier Retail & E-commerce businesses, accountable for revenue and strategic impact
• Develop and execute client-specific growth strategies with short and long-term vision. Apply data-driven insights to shape business strategy
• Build trusted relationships at the most executive levels, turning our vision into a strategic growth partner with good business acumen and industry understanding
• Strategize, plan and lead the cross-functional collaboration to implement scalable solutions & tools on performance, measurement, and creative strategy to elevate client results
• Champion innovation across Meta’s branding, performance and business messaging solutions by new ad formats, AI-driven optimization tools, and early-stage product tests—turning client feedback into solutions evolution
• Develop a large and extensive network of relationships, ecosystem development and thought leadership for Retail & E-commerce in the Middle East and globally
• Develop narratives and recommendations from custom analyses, build narratives, and present findings to executive business stakeholders
• Anticipate industry, consumer, and partner-specific trends in order to influence future business strategies
• Organize and participate in key industry events to promote our narratives and product adoption for clients and agencies

Jan 2016 – Jan 2021 · 5 yrs · United Arab Emirates

• Based in Dubai in the United Arab Emirates,Beauty Solutions is the leading distributor and marketer of globally-recognised niche beauty and lifestyle brands in the Middle East.
• 🔳 Headed Online Dept. w/ strategic direction & growth hacking strategies which increased conversion.
• 🔳 Directed activities of software developers, copywriters, and graphic designers to ensure adherence to predetermined strategies for the online platform. Managed team, including Brand Managers, Digital Specialists, Graphic Designers, Developers, Analysts, and agencies with concise strategy to optimize each product lifecycle.
• 🔳 Built Ecommerce strategy in collaboration with Marketing, Brand Management, and the CEO.
• 🔳 Seamlessly integrated with logistics to ensure efficient delivery.
• 🔳 Created frameworks that transformed social media sites into highly profitable platforms.
• 🔳 Worked with Web Analytics to optimize sales/revenue in the long run.
• 🔳 Analyzed and forecasted to inform production requirements and marketing focus.
• 🔳 Created high-standard platforms that deliver an excellent user experience.
• 🔳 Oversaw and directed the digital roadmap.
• 🔳 Implemented international-to-regional ecommerce digital strategy, increasing conversion by 30%.
• 🔳 Transformed brand from traditional distributor to digital-hybrid profitable business.
• 🔳 Managed and grew multi-category portfolio of 30+ online GCC beauty, fragrance, baby, home, and lifestyle brands.
• 🔳 Deep knowledge of markets, competition, and audiences to curate and create relevant and engaging content.

Jan 2015 – Jan 2016 · 1 yr · United Arab Emirates

• ITP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencers agency.
• 🔳 Collaborated with the art director to develop and execute creative concepts for photoshoots
• 🔳 Identified and partnered with influencers and celebrities to promote brand products and services
• 🔳 Managed and produced photoshoots, including scheduling, logistics, and post-production
• 🔳 Ensured that all photoshoots met brand guidelines and were aligned with marketing campaigns
• 🔳 Tracked and analyzed the results of photoshoots to measure impact and ROI

Jan 2011 – Jan 2014 · 3 yrs · Dubai

Jan 2011 – Jan 2011 · 0 mo · Dubai, Dubai, United Arab Emirates