Lauren Roth

Partnerships Manager

New York, New York, United States6 yrs 11 mos experience

Highly Stable

Key Highlights

Over 10 years in influencer marketing and community engagement.
Proven track record of surpassing campaign goals.
Expert in building loyal communities and brand partnerships.

Stackforce AI infers this person is a B2C marketing professional with expertise in influencer and community engagement.

Contact

Skills

Core Skills

Influencer MarketingCommunity Engagement

Other Skills

Campaign ManagementUGC Content Creation ManagementInfluencer program managementUGC Content Creator ProgramSocial Media StrategyEvent SponsorshipSocial MediaContent StrategyBrand PartnershipsEvent ManagementCustomer ExperienceCustomer ServiceSalesFashionPublic Relations

About

Influencer Marketing and Community Engagement professional with 10+ years of experience in the consumer space. I specialize in influencer marketing, community building, and brand activations—with a proven track record of accelerating growth, fostering loyal communities, and consistently surpassing campaign goals.

Experience

Lauren roth consulting

Influencer Marketing & Community Engagement Specialist

Feb 2024 – Present · 2 yrs 1 mo · New York City Metropolitan Area · Remote

Helping consumer brands through Influencer Seeding & Sourcing, Paid Influencer Partnerships/Campaigns, UGC Content Creation Management, and Community Engagement efforts. Clients have included Candy Crush, Jellycat, Cricut, Dio Cocktails, Lululemon, Delta, Pocky, Daiya, Lifetime Fitness, IHG Hotels, Away Luggage, Graza & more!

Influencer MarketingCommunity EngagementCampaign ManagementUGC Content Creation Management

United sodas of america

Community & Partnerships Manager

Mar 2023 – May 2024 · 1 yr 2 mos · New York, New York, United States · Remote

Created, scaled, and solely managed the Influencer program & UGC Content Creator Program for the purpose of brand exposure, reusable content, and sales.
Worked with upwards of 600 influencers & UGC content creators on seeding, paid, and product-only campaigns that aligned with marketing needs- generating upwards of 75 pieces of content monthly and increasing sales and brand awareness.
Led Instagram social content strategy through the integration of influencer and UGC content, increasing the Instagram following 45%, engagement by 60%, and UGC posting on Instagram & Tiktok by 70% in less than a year
Regularly posted on brand Instagram, LinkedIn and Twitter accounts
Engaged with the community daily through the brand social media platforms, leading charge on best engagement practices and monitoring tagged UGC Content
Vetted and implemented upwards of 30 event sponsorship opportunities for the brand, generating brand awareness and reusable photography assets
Built out the Soda Concierge Program for the purpose of driving sales for the brand through events
Engaged and assisted with customers via Gorgias when needed

Influencer program managementUGC Content Creator ProgramSocial Media StrategyEvent SponsorshipCommunity EngagementInfluencer Marketing

Otherland

Community Experience & Marketing Manager

Apr 2019 – Sep 2022 · 3 yrs 5 mos · New York, New York, United States

Hired to solely manage all community aspects from brand partnerships and influencer marketing to customer experience. Worked closely with Operations and reported directly to the CEO & COO.
Head of Influencer Marketing
Brand Partnership Manager
Event Manager
Head of Customer Experience
Community Voice
PR Liaison

Influencer MarketingBrand PartnershipsEvent ManagementCustomer ExperienceCommunity Engagement

Career break

Career transition

Sep 2017 – Mar 2019 · 1 yr 6 mos · New York, New York

Attended Parsons for a second degree in Fashion Marketing- interning at Jimmy Choo, Vera Wang, Alice & Olivia, & Jill Stuart.

Rent the runway

4 roles

Senior Stylist

Oct 2016 – Dec 2016 · 2 mos

Customer ServiceSalesFashion

Customer Communication Associate

Mar 2015 – Oct 2016 · 1 yr 7 mos

Delivered world-class customer experience through communications on phone, email, and chat
Trained new employees, handled VIP customers, and advised customers on fit and style questions
Social Media and Marketing Coordinator:
Handled and answered customer inquiries and feedback on Yelp, Facebook, and Twitter daily
Tracked daily responses on social media pages and manage the schedule of the social team
PR Assistant:
Placed and managed orders for VIP clients including for fashion week, award shows, and stylists

Public RelationsSalesFashionCustomer Relations

Customer Communication Junior Associate

Sep 2014 – Feb 2015 · 5 mos

Delivered world-class customer experience through communications on phone, email, and chat
Resolved customers issues related to the Rent the Runway shopping experience, including general inquiries and styling advice

Public RelationsSalesFashionCustomer Relations