Vishal Dharma — Co-Founder
Dynamic and results-oriented retail and e-commerce professional with over 18 years of extensive experience across Buying & Merchandising, Category Management, Vendor Development, and Sales & Business Development. I specialize in bridging the gap between traditional retail and modern digital commerce, driving category growth, profitability, and customer satisfaction across physical stores and online platforms. I have successfully led end-to-end retail and e-commerce operations, from sourcing and vendor onboarding to inventory planning, warehousing, and last-mile delivery—ensuring operational efficiency and seamless execution across omnichannel environments. Over the last 2 years, I have expanded my entrepreneurial journey into the Cafe & Cloud Kitchen space, applying my core strengths in category thinking, operations, and scaling to the food business. As a Cafe & Cloud Kitchen Owner, I have built and scaled food brands from scratch—growing operations from ₹0 to ₹6 lakh in monthly sales within 90 days, while designing and launching three self-created food brands as part of a growing portfolio. The focus is now on multi-location expansion and franchising. Core Expertise: 🔹 Category Management – Delivering profitable growth through strategic assortment planning, pricing, promotions, and data-driven market insights. 🔹 Vendor Development – Building strong domestic and international supplier partnerships focused on quality, cost optimization, and innovation. 🔹 Retail & E-commerce Integration – Scaling marketplaces and D2C platforms, executing omnichannel strategies, and optimizing digital customer journeys. 🔹 Cafe & Cloud Kitchen Operations (Last 2 Years) – Brand creation, menu engineering, cost control, kitchen operations, aggregator management, and rapid revenue scaling. 🔹 Sales & Business Growth – Leading high-performance teams, market expansion, new brand/category launches, and revenue acceleration. 🔹 Operational Excellence – Managing store operations, backend logistics, inventory planning, and service delivery excellence. I am passionate about transforming complex challenges into scalable opportunities through insight-led decisions, technology adoption, and collaborative leadership. Whether optimizing a retail value chain, launching a new online category, or scaling a food brand, I bring a holistic, execution-focused understanding of business growth.
Stackforce AI infers this person is a retail and e-commerce strategist with extensive experience in category management and vendor development.
Location: Pune, Maharashtra, India
Experience: 18 yrs 7 mos
Skills
- Ecommerce Management
- Marketplace Strategy
- Merchandising
- Business Planning
- Category Management
- Product Management
- Ecommerce Consulting
- Project Management
- Buying And Merchandising
- Strategic Planning
- Procurement And Sourcing
Career Highlights
- Over 18 years of experience in retail and e-commerce.
- Successfully scaled food brands to ₹6 lakh monthly sales.
- Expert in category management and vendor development.
Work Experience
Make In Indya
Founding Partner (2 yrs 1 mo)
FirstCry.com (BrainBees Solutions Pvt. Ltd.)
Category Manager - Procurement and Sourcing (2 yrs 1 mo)
Deepak Fertilisers And Petrochemicals Corp. Ltd.
Senior Manager - Category Management (3 yrs 11 mos)
iCustomMadeIt
Category Manager (1 yr 11 mos)
Consultant for Start up eCommerce Companies
Freelance Consultant eCommerce (1 yr 5 mos)
Brainbees Solutions Pvt Ltd - www.goodlife.com
Buying & Merchandising - FMCG , Beauty & Wellness ,Healthcare & Nutrition (2 yrs 1 mo)
Future Group - Big Bazaar
Front End Category - FMCG , Health & Wellness (11 mos)
OfficeDepot (An Joint Venture of Reliance Retail & OfficeDepot)
Procurement & Sourcing (1 yr 9 mos)
Pantaloon Retail India Ltd
Warehouse Incharge (3 yrs 3 mos)
Vishal Ratail Ltd
Team Leader (6 mos)
Education
Bachelor of Commerce (B.Com.) at Savitribai Phule Pune University
at Savitribai Phule Pune University