V

Vishal Dharma

Co-Founder

Pune, Maharashtra, India18 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 18 years of experience in retail and e-commerce.
  • Successfully scaled food brands to ₹6 lakh monthly sales.
  • Expert in category management and vendor development.
Stackforce AI infers this person is a retail and e-commerce strategist with extensive experience in category management and vendor development.

Contact

Skills

Core Skills

Ecommerce ManagementMarketplace StrategyMerchandisingBusiness PlanningCategory ManagementProduct ManagementEcommerce ConsultingProject ManagementBuying And MerchandisingStrategic PlanningProcurement And Sourcing

Other Skills

Partner IdentificationStart-up VenturesBusiness FormationDigital MarketingVendor DevelopmentInventory PlanningNegotiationKey Account ManagementClient RelationsStart-upsTeam LeadershipTeam BuildingStrategyProblem SolvingLogistics Management

About

Dynamic and results-oriented retail and e-commerce professional with over 18 years of extensive experience across Buying & Merchandising, Category Management, Vendor Development, and Sales & Business Development. I specialize in bridging the gap between traditional retail and modern digital commerce, driving category growth, profitability, and customer satisfaction across physical stores and online platforms. I have successfully led end-to-end retail and e-commerce operations, from sourcing and vendor onboarding to inventory planning, warehousing, and last-mile delivery—ensuring operational efficiency and seamless execution across omnichannel environments. Over the last 2 years, I have expanded my entrepreneurial journey into the Cafe & Cloud Kitchen space, applying my core strengths in category thinking, operations, and scaling to the food business. As a Cafe & Cloud Kitchen Owner, I have built and scaled food brands from scratch—growing operations from ₹0 to ₹6 lakh in monthly sales within 90 days, while designing and launching three self-created food brands as part of a growing portfolio. The focus is now on multi-location expansion and franchising. Core Expertise: 🔹 Category Management – Delivering profitable growth through strategic assortment planning, pricing, promotions, and data-driven market insights. 🔹 Vendor Development – Building strong domestic and international supplier partnerships focused on quality, cost optimization, and innovation. 🔹 Retail & E-commerce Integration – Scaling marketplaces and D2C platforms, executing omnichannel strategies, and optimizing digital customer journeys. 🔹 Cafe & Cloud Kitchen Operations (Last 2 Years) – Brand creation, menu engineering, cost control, kitchen operations, aggregator management, and rapid revenue scaling. 🔹 Sales & Business Growth – Leading high-performance teams, market expansion, new brand/category launches, and revenue acceleration. 🔹 Operational Excellence – Managing store operations, backend logistics, inventory planning, and service delivery excellence. I am passionate about transforming complex challenges into scalable opportunities through insight-led decisions, technology adoption, and collaborative leadership. Whether optimizing a retail value chain, launching a new online category, or scaling a food brand, I bring a holistic, execution-focused understanding of business growth.

Experience

Make in indya

Founding Partner

Feb 2024Present · 2 yrs 1 mo · Pune District, Maharashtra, India · On-site

  • Spearheading end-to-end eCommerce management for Indian manufacturers — from onboarding to online growth.
  • Developing marketplace strategy for Amazon, Flipkart, Meesho, JioMart, and others to maximize reach and profitability.
  • Overseeing product listings, cataloging, photoshoots, and content creation for optimized brand visibility.
  • Managing digital marketing campaigns (ads, SEO, influencer tie-ups) to drive traffic and sales.
  • Building a vendor development ecosystem that connects offline manufacturers to online buyers.
  • Implementing inventory planning, procurement efficiency, and pricing strategy to ensure competitive positioning.
  • Negotiating with marketplaces for better margins, placement, and promotional opportunities.
  • Leading data-driven decision making using analytics for category performance and ROI optimization.
  • Coordinating return management, logistics, and payment reconciliations for seamless operations.
  • Driving strategic partnerships with D2C brands, MSMEs, and government initiatives under “Make in India.”
Partner IdentificationStart-up VenturesBusiness FormationeCommerce ManagementMarketplace StrategyDigital Marketing+3

Firstcry.com (brainbees solutions pvt. ltd.)

Category Manager - Procurement and Sourcing

Oct 2021Nov 2023 · 2 yrs 1 mo · HQ-PUNE · On-site

Business PlanningMerchandisingKey Account ManagementClient RelationsStart-upsTeam Leadership+1

Deepak fertilisers and petrochemicals corp. ltd.

Senior Manager - Category Management

Nov 2017Oct 2021 · 3 yrs 11 mos · Pune/Pimpri-Chinchwad Area

  • Build the categories and own P&L for assigned categories in line with organization targets.
  • Cross functional liaison, to drive and grow GMV, with functions like Tech, Marketing, and Sales etc.
  • Define Pricing and Inventory strategy for products in respective categories .
  • Crack strategic alliances with renowned brands to secure best industry pricing and deals.
  • Own on-boarding of product catalog, category merchandising and vendor management.
  • Category Analytics - proficient in analytics to identify growth areas and execute.
  • Analyze data or insights to determine industry and consumer trends.
  • Devise long-term development strategies for product categories.
  • Develop exit strategies for unsuccessful products.
  • Foster trust relationships with vendors to achieve better pricing and quality of services.
  • Place appropriate orders to ensure product availability that meets consumer demands.
  • Determine the positioning of a product category to maximize visibility.
  • Calculate forecasts for product demand trends
  • Plan and implement long-term development strategies for product categories.
StrategyBusiness PlanningProblem SolvingKey Account ManagementClient RelationsTeam Leadership+3

Icustommadeit

Category Manager

Dec 2015Nov 2017 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

  • Leading category management projects to optimize ranges and related merchandising.
  • Collaborate with buyers and merchandisers to expand product categories
  • Make forecasts for product demand to ensure the sustainability of inventory
  • Assume responsibility of budget development and revenue for category
  • Research and analyze data and market insights
  • Search for insights into consumer needs and wants
  • Plan and implement long-term development strategies for product categories
  • Design exit strategies for unsuccessful products
  • Build and maintain long-term relationships with vendors
  • Place appropriate orders & Ensure product availability
  • Strategize positioning of a product category in order to maximize its visibility
  • Collaborate with the marketing team
  • Research competitors and suggest appropriate pricing and promotional activities
  • Work with customers and merchandisers and find new ways of expanding product categories.
Product ManagementStrategyProblem SolvingClient RelationsStart-upsTeam Leadership+2

Consultant for start up ecommerce companies

Freelance Consultant eCommerce

Dec 2013May 2015 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area

  • Full Project Management responsibility from project initiation to effective implementation and sign-off.
  • Looking After All the Site Development & up-gradation Activities.
  • Lead the development and implementation of a broad, coordinated set of plans and programs to meet the Goals and priorities of the organization.
  • Ensure project documents and agreements are complete, current, filed and stored appropriately.
  • Build product content requirements and oversee both initial product set-up and on-going maintenance
  • Building an understanding of each client's business, organization and objectives.
  • Responsible for identifying, communicating, and solving any potential issues that will cause delays to schedule And/or profitability of the project.
  • Overall manage all the functions which include: Marketing, Strategic Alliances Business Development, Operations.
  • Lead and participate in the following project phases Requirements definition, Vendor/System selection,
  • Legal, Budget/Accounting, Design, Implementation, Testing, Training and Documentation.
  • To identify possible improvements in relation to systems and business processes within these online channels.
  • Determining and clarifying strategic, operational problems and go-to-market strategies for new products in new channels.
  • Recruit and establish an ecommerce team to support growth of the online business.
  • Marketplace Management & Product Placement across the multiple channels eg.Corporate,eCommerce,B2B etc
Product ManagementProblem SolvingClient RelationsStart-upseCommerce ConsultingProject Management

Brainbees solutions pvt ltd - www.goodlife.com

Buying & Merchandising - FMCG , Beauty & Wellness ,Healthcare & Nutrition

Nov 2011Dec 2013 · 2 yrs 1 mo · Pune/Pimpri-Chinchwad Area

  • Represent companies in negotiating contracts and formulating policies with suppliers, achievement of Net Margin across business categories.
  • Ensure the continuous implementation of new Category/Sub-Cat/Brand/Product on an ongoing basis.
  • Planning, Organizing, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Analyzing sales Trend, stocks, inventory, market and delivery systems in order to assess present and future material availability.
  • Control purchasing department budgets as per budget allotted.
  • Arrange for disposal of surplus materials.eg. Stock Correction & Liquidation offers Etc.
  • Review, evaluate, and approve specifications for issuing and awarding bids.
  • Manages the item selection and merchandising of prestige category beauty products throughout multiple Channels.
  • Partners Center with various departments to achieve beauty & skin care sales and service goals
  • Provides strategic guidance to the ongoing development of Beauty store programs to ensure continued sales growth and identify new sales opportunities
  • Responsible for developing the merchandising, assortment and promotional strategy to maximize sales and margin on assigned merchandise categories.
  • Partner with the retail merchandising team to identify and execute upon sales driving strategies, cross channel synergies and business development opportunities.
  • Responsible for online merchandising efforts, such as product categorization, cross sells, up sells and featured product selections.
  • Accountable for merchandise category performance and planning and maintain a merchandise plan/forecast based on sound analysis.
  • Participate in refinement and evolution of the online shopping experience, specifically around merchandise presentation, promotional capabilities and conversion processes.
StrategyBusiness PlanningProblem SolvingKey Account ManagementClient RelationsStart-ups+4

Future group - big bazaar

Front End Category - FMCG , Health & Wellness

Dec 2010Nov 2011 · 11 mos · Pune Zonal Office (Rest Of Maharashtra)

  • Own the key accounts P&L and lead the portfolio to a 2-3cr a month scale over 12-18 months
  • Develop short, mid and long-term strategies for the existing product category with special focus on deeper participation across the value chain.
  • Development of assortment mix from a buyer perspective & ensuring immaculate execution
  • Identify and onboard the strategic key brands/accounts for the category basis business category fitment.
  • Work with the brands on monthly/ quarterly/ yearly strategic plans with continuous reviews and evolution.
  • Provide insights to inform and support development of channel/customer specific executions
  • Monitoring and analyzing key market dynamics as the source of new insights, competitive strategies and effective brand management.
  • Leading and supporting the development of effective brand/category management initiatives with region teams
  • Working closely with internal and external stakeholders to align, execute and improve upon existing practices and processes.
  • Vendor/Supplier management at the Zonal level to ensure optimum organizational advantage.
  • Other Income Generation Through Visibility, Branding & display Charges.
  • Planning and over viewing the catchment analysis for business effectiveness.
  • To Oversee the Range Rationalization exercises and documentation across categories at the zone.
  • To put up systems/processes/liquidation plans and ensure adherence in order to reduce financial liability as a result of stock aging and damage.
  • Ensure Optimum utilization of available space at the store level to ensure optimum business advantage.
StrategyBusiness PlanningProblem SolvingKey Account ManagementClient RelationsTeam Leadership+2

Officedepot (an joint venture of reliance retail & officedepot)

Procurement & Sourcing

Mar 2009Dec 2010 · 1 yr 9 mos · Pune/Pimpri-Chinchwad Area

  • Buying & Merchandising
  • Sourcing FMCG, Stationary, Electronics, Printing and Gifting Products as per corporate need.
  • Looking after all Stock Management, Vendor Development & Management, Co-ordination between Suppliers, Vendor for pricing and the product quality.
  • Managing the cost Reduction and Margin Improvement.
  • Making of Purchase Order, Client Catalog and Goods Receipt Notes.
  • Ensure Stock Availability by ordering, Follow-ups, Quality assurance and Timely delivery.
  • Negotiation with vendors for quality and value procurement and reducing the operation costing.
StrategyProblem SolvingProcurement and Sourcing

Pantaloon retail india ltd

Warehouse Incharge

Nov 2005Feb 2009 · 3 yrs 3 mos · Pune, Maharashtra, India

  • Keeping a track of Shortages in Stores.
  • Co-ordination between Supplier & Warehouse & Stores/Category &ZO.
  • Monitoring the entire store activities with regard to placing of product to replenishment of stocks ensuring availability of stocks at store Confidential records keeping.
  • Planning for material storage area and availability. Timely disposable of defective finished goods.
  • Handling Purchase Orders, Follow up with parties and look after material time to time delivered in company, acting as a bridge between the clients and the company for the requirements & problem solving.
  • Interacting with the Department Head to discuss and resolve the critical problems & Quantifiable improvements.
  • Receipt of goods from warehouse, Physical checks on goods – (Quantity, units matching) with Distribution Center, Inventory Planning & planning for the Storage of goods.
  • To ensure adherence to SOP, Inventory Management, Bar-codes Generation & Printing, in warding, Goods Receipt Note (GRN), Alternate Item code capturing, Designs reports.
Problem Solving

Vishal ratail ltd

Team Leader

May 2005Nov 2005 · 6 mos · Pune, Maharashtra, India

  • Ensuring that the department is kept neat and organized, Controlling pilferage's and misuse of merchandise.
  • Attending meetings with managers and discussing issues on sales, targets, stocks, conversions and other developments.
  • Ensuring all customers are being attended and offered assistance in their shopping, Handling all customer problems personally and ensuring customer satisfaction as first priority.
  • Building a database of loyal customers and communicate with them regularly for their requirements and informing about schemes and promotions happening in the store. Maintaining Reports on daily, weekly, monthly and yearly sale (Store wise, Supplier wise, Brand wise, Promotional sku’s sales, negative stocks)
Problem Solving

Education

Savitribai Phule Pune University

Bachelor of Commerce (B.Com.) — Economics

Jan 2007Jan 2010

Savitribai Phule Pune University

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