Sep 2020 – Sep 2022 · 2 yrs · Taipei City, Taiwan

• Working with some of the smartest people in the world to define the future of cutting edge tech. Industrial/Hardware, Software, UX/UI, 2D/3D, branding, video, everything design. Maximizing synergy between Digital Commerce, Creative Labs, and Marketing.
• My job was to allow the great people in my teams to dream, and then champion them within the organization so their dreams come true.
• I also help HTC/VIVE elevate the VR Industry and make sure every individual/business understands the value of VR so they can incorporate VR into their daily process.

Oct 2017 – Sep 2018 · 11 mos

• Worked with Anthony Di Iorio (Cofounder of Ethereum) to create the most delightful and gamified cryptocurrency experience in Blockchain and Cryptocurrency.
• Jaxx is the first multi-coin, omnipresent wallet that syncs across all devices and provides users the ability to manage, send, receive and exchange digital currencies while remaining in full control of their keys. Millions of users rely on Jaxx to manage their blockchain life.
• Jaxx is positioned to become the ultimate dashboard for all things blockchain.

May 2017 – Present · 8 yrs 10 mos · San Francisco, California

• Gamified Mentorship platform where I share everything I have learned in my life among a passionate exclusive community for $50/mo. It’s like downloading my brain.
• If you want to learn how to upgrade your life and transform yourself into a real-life gamer, check out Http://OctalysisGroup.com

Feb 2015 – Mar 2018 · 3 yrs 1 mo · Tel Aviv, Israel

• Captain Up is one of the leading gamification technologies in the industry that help websites massively increase their retention, monetization, and loyalty. I help Captain Up as an advisory role to improve their product through behavioral design and my Octalysis Framework.

Jan 2012 – Present · 14 yrs 2 mos · San Francisco, CA

• The Octalysis Group is the world's leading consulting and design firm on Gamification and Behavioral Design. Based on Yu-kai Chou's Octalysis Framework, The Octalysis Group has helped improve over 1 Billion Users Experiences across the world.
• Based on Yu-kai Chou's Octalysis Framework, The Octalysis Group has helped companies such as Google, LEGO, IDEO, Tesla, Uber, Volkswagen/Porsche, eBay, Walgreens, and Microsoft in creating behavioral change among their customers or employees.
• Secret Code: Countdown Treasure Box (#97)

Sep 2010 – May 2013 · 2 yrs 8 mos · Mountain View, CA

• Digital Loyalty Program designed for Chain Stores.
• Raised $1M+
• Product performed 11x better than closest competitors
• Closed $1.5M Customer Deal with Large National Chain Store.
• Rated Top 10 Private Companies to Watch by AlwaysOn
• Rated Top 3 Best Commercial App in the first LBS Awards "The Locals"

Sep 2009 – Sep 2010 · 1 yr · San Francisco Bay Area

• Earlier pioneer in online social media gamification with influence scoring, ranking, and leaderboards.
• Social Media Rank + Social Recommendation Engine for eCommerce Stores.
• It was a bit too early because marketers and agencies at that time did not understand why online influencers would be important for promoting their business. We were popular amongst bloggers and social media enthusiasts but we couldn't get businesses to pay for access to influencers.

Mar 2006 – Nov 2008 · 2 yrs 8 mos

• Worked on two projects: FD World, FD Office, and FDCareer.
• FD World was designed to be the first Gamified Metaverse for Career Development, Job Searching, Trade Shows, Financial Investments, and more. It was a bit too early for its time to obtain financing.
• FD Office was designed to be the virtual office space for teams. It was a combination of Zoom and Gather with extra playful twists. It was also too early for its time, so the team first focused on FDCareer.
• FDCareer was a 2D Gamified website that used Gamification to help students and professionals improve their careers, as well as allow companies to find good talents through Gaming.
• It was rated on Mashable as one of the Top 10 Social Networks for Gen-Ys, and had partnerships with companies like the Disney Interactive & Media Group and Bed Bath & Beyond.

May 2005 – May 2007 · 2 yrs

• The FD Network is networking service aimed to connect people of different expertise so they can build a team, find employer/employees, get professional advice, or any other purposes. The goal of the FD Network is to make every member successful so they will be more able to help other members.

Sep 2003 – Jul 2005 · 1 yr 10 mos · Overland Park, KS

• Worked heavily into turning my own life into a game.
• Obsessed with:
• 1. Making life more fun
• 2. Making games more productive
• Eventually evolved into the field of Gamification and became an early pioneer.