Feb 2023 – Mar 2025 · 2 yrs 1 mo

• I have successfully led brand management and marketing campaigns that have driven growth and significantly enhanced brand presence through integrated BTL and ATL activities. My approach is rooted in data and insight, I’ve conducted market research and public surveys to understand customer needs and preferences, shaping targeted, high impact strategies.
• I have implemented and managed performance based marketing campaigns, resulting in notable increases in conversions and sales. My ability to establish and nurture strategic partnerships with key brands and resellers has helped expand product offerings and amplify market reach.
• With a strong focus on collaboration and innovation, I have coordinated co-branded initiatives and promotional campaigns, leveraging brand synergies to maximize customer engagement and brand impact. I also oversaw end-to-end coupon distribution strategies, ensuring precise targeting and optimal redemption to drive customer loyalty.
• In addition, I successfully led corporate gifting initiatives, onboarding 50+ corporate partners, building long term value and brand recall through thoughtful, curated gifting solutions. I bring a strategic mindset, relationship building expertise, and a results driven approach to every partnership opportunity.

Mar 2022 – Feb 2023 · 11 mos

• I am a versatile marketing professional with a proven track record of onboarding and managing creators across Tamil, Telugu, Malayalam, and Kannada languages for affiliate campaigns. I created and led the TTMK team (Tamil, Telugu, Malayalam, Kannada) and played a significant role in driving paid user acquisition from zero to over 2.5 million subscriptions—showcasing my ability to scale growth through targeted influencer marketing.
• At KUKU FM, I lead the execution of strategic initiatives to accelerate subscriber growth and develop effective online and offline marketing strategies tailored specifically for the South Indian market.
• As a skilled communicator, I serve as a bridge between stakeholders and management to ensure seamless collaboration and strong partnerships. I actively explore new profitability channels and work towards designing a long term roadmap for vertical growth.
• With a deep understanding of content strategy and user growth policies, I bring an analytical, results driven approach to marketing. I’m passionate about innovation and focused on delivering impactful campaigns that resonate with regional audiences and drive meaningful engagement.

Nov 2020 – Feb 2022 · 1 yr 3 mos · United States · Remote

• Created affiliate programs that significantly boosted sales and generated ₹3 crore in revenue through influencer collaborations.
• Initiated strategic alliances to enhance brand awareness, drive revenue, and increase website traffic.
• Partnered with influencers to amplify brand visibility and successfully executed CPS campaigns for sustainable and scalable growth.
• Collaborated with a sports brand to drive sales for hand gloves and helmets, leveraging partnerships to tap into niche markets.
• Conducted market research for new product opportunities, sourced materials from vendors, and managed the listing process on the website.
• Oversaw shipping logistics, maintained vendor relationships, and ensured smooth and timely deliveries to customers.

Jan 2020 – Oct 2020 · 9 mos · Gurugram, Haryana, India

• inside sales manager who has worked in the mobile POS industry. I had the pleasure of working for Ezswype, an independent mobile POS merchant acquirer and network provider. At Ezswype, my main task was to drive sales and manage a team of field sales professionals, telecallers, and chat agents. I also worked closely with the digital marketing manager to ensure that our messaging was targeted towards the right audience. I am passionate about developing sales strategies and building lasting relationships with clients. With my strong communication and analytical skills, I was able to consistently exceed my sales targets and deliver exceptional results for Ezswype.

Jul 2018 – Dec 2019 · 1 yr 5 mos · Chennai, Tamil Nadu, India · On-site

• Flintobox is an India-based company that produces STEAM-based educational activity boxes for children. Based on a new theme every month, Flintobox designs resources for Early Child Development. The company follows a subscription operational model and delivers the boxes straight to the child’s doorstep.
• Sales Specialist with experience in driving sales for Flintobox, a company that offers innovative educational solutions for children. As a Sales Specialist, my main responsibility is to generate leads and drive sales, focusing on parents who seek to develop their child's skills through engaging and educational activities. I have a strong understanding of the needs and preferences of parents when it comes to their child's development and am passionate about providing high-quality service and support. With my excellent communication and negotiation skills, I am able to effectively communicate the benefits of Flintobox and exceed sales targets. I take pride in being a customer-focused professional who is committed to delivering results and improving the lives of children through innovative educational solutions.

May 2014 – Dec 2017 · 3 yrs 7 mos · Mumbai, Maharashtra, India

• India's leading provider of online matchmaking services delivers matchmaking services to users in India and the Indian diaspora through its websites, mobile sites, and mobile apps complemented by an on-the-ground network of 140 retail centers in India. It has been ranked as India's most trusted online matrimony brand by The Brand Trust Report India Study 2014.
• Inside Sales Specialist with experience in driving sales from NRIs who registered on a matrimony site. I have a keen understanding of the needs and preferences of NRIs looking to find a suitable match through a matrimony site. My primary responsibility is to generate leads and drive sales, ensuring that clients find the right match for their needs. I am passionate about building long-term relationships with clients and am committed to delivering excellent service. With my strong communication and negotiation skills, I am able to close deals effectively and exceed sales targets. I take pride in being a results-oriented professional who is always looking for new ways to improve and succeed in my role.

May 2011 – Apr 2014 · 2 yrs 11 mos · Darjeeling, West Bengal, India

• I took a break for personal growth to focus on developing my skills in tea gardening and understanding the entire process involved. During this time, I learned about different aspects of tea cultivation, harvesting, and processing. Additionally, I gained valuable knowledge about the import-export industry, including trade regulations, global markets, and logistics. This experience has given me a deeper insight into the tea business and international trade operations.

Jan 2009 – Apr 2011 · 2 yrs 3 mos · Chennai, Tamil Nadu, India

• Hermes is India’s No. 1 Retail Assisted E-Commerce network with more than 100000 locations across India and more than 11000 locations in the Philippines as well as retail partnerships in Indonesia & Malaysia. Hermes retail points provide services such as money transfers, bill payments for e-commerce and utilities, travel and insurance payments, and many more.
• an operational Specialist with expertise in issuing air tickets using Galileo software. I have years of experience in the travel industry and have developed a deep understanding of the Galileo system. My primary responsibility is to efficiently issue air tickets, ensuring that all bookings are accurate and in compliance with relevant regulations. I am passionate about providing high-quality service and support to clients and take pride in delivering exceptional results. With my attention to detail and strong organizational skills, I am confident in my ability to provide an excellent customer experience.