Kathleen Booth

VP of Marketing

Annapolis, Maryland, United States22 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Built high-performing marketing teams across multiple industries.
  • Recognized as a leading marketing influencer and advisor.
  • Expert in community-driven growth and event-led marketing.
Stackforce AI infers this person is a B2B marketing expert with a focus on SaaS and community-driven growth.

Contact

Skills

Core Skills

B2b MarketingBrand StrategyDemand Generation

Other Skills

Virtual EventsArtificial Intelligence (AI)B2C MarketingStrategic PartnershipsAnnual PlanningCommunity BuildingSocial Media MarketingMarketing StrategyMarketingBloggingDigital MarketingMarketing ManagementEmail MarketingSocial MediaStrategic Communications

About

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven. Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics. I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me. Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures. Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Experience

Peakspan capital

PeakSpan Executive Community - Advisor

Mar 2026Present · 0 mo

  • The PeakSpan Expert Community (“PEC”) supports the firm’s longer-term success by leveraging the strategic and market experience of Experts across the investment lifecycle. As an PEC advisor, I help PeakSpan portfolio companies with marketing, demand generation, AI-first GTM strategies, and community-led growth.

Sequel.io

VP of Marketing

Oct 2025Present · 5 mos · San Francisco, California, United States · Remote

  • Sequel empowers B2B marketers to own their audience experience and turn events into revenue-driving engines. As VP of Marketing, I'm partnering with the team to build an AI-first, brand-forward marketing organization that will shape the next chapter of our growth and define the future of event-led marketing.
B2B MarketingVirtual EventsBrand StrategyArtificial Intelligence (AI)

Primary venture partners

Expert

Nov 2024Present · 1 yr 4 mos · Remote

  • As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.
  • Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Skillcat

Advisor

Feb 2024Feb 2025 · 1 yr · San Francisco, California, United States · Remote

Pavilion

4 roles

Senior Vice President, Marketing & Growth

Sep 2023Oct 2025 · 2 yrs 1 mo

  • As SVP of Marketing & Growth at Pavilion, I led marketing and had the opportunity to serve as interim head of sales and customer success during a period of critical transition for the organization. During my tenure, we accelerated new ARR, transformed Pavilion’s events portfolio into a profitable growth engine, and built the 100K+ subscriber Topline media brand. I also forged strategic partnerships with leading GTM firms including Winning by Design and Arbinger Institute, and launched Pavilion’s VC/PE GTM Operating Partner community, strengthening our position as the leading professional platform for go-to-market executives.
B2B MarketingB2C MarketingStrategic PartnershipsBrand StrategyDemand Generation

Senior Vice President Marketing & Member Success

Oct 2022Sep 2023 · 11 mos

  • Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.
  • After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Ambassador

Promoted

May 2022Present · 3 yrs 10 mos

  • Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Chapter Head - Washington, DC

Oct 2019Oct 2022 · 3 yrs

  • Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.
  • I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Gtmfund

GTMfund Member

Feb 2023Present · 3 yrs 1 mo

Smallworld

Advisor

Sep 2022Present · 3 yrs 6 mos

  • Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto ai

Advisor

Aug 2022Apr 2024 · 1 yr 8 mos · Baltimore, Maryland, United States

  • Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

Gmgn supply co.

Founding Advisor

May 2022Jul 2023 · 1 yr 2 mos

  • gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Tradeswell

Senior Vice President Marketing

Jan 2022Jul 2022 · 6 mos · Baltimore, Maryland, United States · Hybrid

  • Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Clean.io

2 roles

Chief Marketing Officer

Jun 2021Jan 2022 · 7 mos · Baltimore, Maryland, United States

  • (Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

VP of Marketing

Sep 2020Jun 2021 · 9 mos · Baltimore, Maryland, United States

Attila security

Vice President Marketing

Jan 2020Sep 2020 · 8 mos · Columbia, Maryland

  • (Acquired by ID Techologies - ID Tech acquired by CACI in 2022) Head of marketing for early stage cybersecurity startup providing government and enterprise clients with visibility, control and threat defense across physical, virtual, and cloud applications.

Impact

Vice President of Marketing

Jun 2017Sep 2019 · 2 yrs 3 mos · Annapolis, Maryland

  • IMPACT is an Award-Winning Inbound Marketing Agency & HubSpot Diamond Partner that was recognized as HubSpot's Agency Partner of the Year for North America in 2017 and 2018. As head of IMPACT's marketing team, I navigated a massive rebranding project that had the company transitioning from a digital agency that happens to publish a lot, to a media company that happens to have a digital agency inside of it. My responsibilities spanned brand, demand generation, brand publishing, audience acquisition, events and community, and monetization, and I remotely managed a team of 8 marketers spread across 4 cities throughout the US.
  • As the Marketer in charge of marketing for an agency full of marketers, it was my job to stay on the cutting edge of the digital marketing world so that my team could serve as a laboratory for testing new strategies and creating replicable frameworks for growing traffic, leads and revenue for IMPACT as well as its 150+ clients. My role was not client facing - it was about driving extraordinary results for IMPACT's own marketing to fuel business growth and the growth of the company's clients.

Foundertrac

Startup Mentor

Jan 2016Jan 2020 · 4 yrs · Annapolis, MD

  • FounderTrac is a 12 week accelerator, funded by Maryland's TEDCO, for startups looking to raise their first round of venture capital funding. I taught the marketing segment of the program, mentored founders, and was a panelist on the organization's pitch coaching program.

Founder institute

Startup Mentor

Mar 2015Jan 2020 · 4 yrs 10 mos

  • The Founder Institute is the world's largest entrepreneur and startup launch program, helping aspiring founders across the globe build enduring technology companies. The Founder Institute's Maryland Chapter is newly formed and carefully recruits approximately 25 Mentors per Semester, who are normally the CEO or Founder of a successful startup. These Mentors are selected based on their expertise on a topic in the curriculum, and their mandate is to help participating Founders by sharing their experience and providing feedback.

Quintain marketing

Owner & CEO

May 2006Jun 2017 · 11 yrs 1 mo · Annapolis, Maryland

  • Quintain was a digital marketing agency that helped high growth companies develop funnels that deliver predictable and scalable revenue. From digital marketing strategies that get measurable results, to sales training and consulting programs that help you close more deals, our team’s goal was to make a difference for the companies and people with whom we worked.
  • Quintain Marketing was a HubSpot Platinum-level certified partner, putting us in the top 1% of HubSpot agencies in the world, and the proud recipient of HubSpot's first-ever Client Campaign of the Year Award.
  • In June of 2017, Quintain Marketing joined forces with IMPACT Branding and Design. IMPACT’s status as a Diamond level HubSpot partner, together with our status as a Platinum level partner, makes our combined team a world leader in the delivery of inbound marketing services and the development of websites powered by the HubSpot platform.

The institute for public-private partnerships, inc. (ip3)

Director, Global Consulting Services Division

Jan 2003Apr 2005 · 2 yrs 3 mos

  • Coordinated all IP3 activities in the consulting arena, including business development, client management, project oversight and quality control.

Education

The Johns Hopkins University

BA — Political Science & Spanish

The George Washington University

MBA — International Business/Marketing

The George Washington University

MA — International Politics

Goldman Sachs 10KSB 10,000 Small Business Program

Entrepreneurial and Small Business Operations

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