May 2023 – Present · 2 yrs 10 mos

• Drive the development and implementation, in collaboration with the
• Corporate Relations (CR) and Internal Comms (IC) teams, of effective Network communications to help increase the awareness of Network capabilities contribution to Mobility credibility & delivery.

Aug 2021 – May 2023 · 1 yr 9 mos

• Change of title to align with the new organisation. Responsible for end to end operational deployment of both traditional and digital programmes covering Loyalty, CRM & Payment for both Europe & Asian markets. Ensure all business readiness and change management activities are delivered in selected markets for the successful execution of the programme. Pre-empt, identify and remove all barriers for success including market nuances.
• Key achievements:
• 1. Successful launch Shell GO+ (Loyalty & CRM) and Shell SmartPay (Digital Payment) in Austria. Recognised as winners of the Connected Customer Programme Star of the Quarter Q2 2022 for Robust Delivery. Also, nominated individually for Robust Delivery and as part of the Business Readiness team for Reliable Product.

May 2020 – Jul 2021 · 1 yr 2 mos

• Responsible for end to end operational deployment of both traditional and digital programmes covering Loyalty, CRM & Payment. Ensure all business readiness and change management activities are delivered in selected markets for the successful execution of the programme. Pre-empt, identify and remove all barriers for success including market nuances.

Feb 2019 – May 2020 · 1 yr 3 mos

• A global role under Global Retail Marketing in ensuring business readiness (including change management activities) for successful end to end operational deployment and execution of traditional and digital Customer Relationship Management (CRM) and Loyalty programmes through collaboration with local markets, Global CRM and Global Loyalty teams.

Aug 2018 – Dec 2018 · 4 mos

• 1. Monitor daily lifting at all 5 depots in Malaysia to ensure stocks availability for sales and ullage for incoming shipment respectively to minimize potential lost in revenue and additional cost from demurrage.
• 2. Key communication focal point between sales, supply and depot operation to ensure smooth and sustainable end to end supply chain.
• 3. Standing in as a maternity cover for a colleague from Aug - Dec 2018.

Feb 2017 – Jan 2019 · 1 yr 11 mos

• Change in pricing portfolio from covering overall Malaysia to focus predominantly in West Malaysia. Successfully in the same year turnaround the business through various pricing strategy and tactics by doubling volumes, margins and market share.

May 2016 – Jan 2019 · 2 yrs 8 mos

• Plan and execute marketing activities for bitumen and waterproofing products which include advocacy engagements, technical conference, exhibitions, customer centricity programmes, promotional items, articles, advertorial and digital materials. My contributions includes the "Every Racetrack Has A Story - Sepang International Circuit" video to document our win for racetrack resurfacing project in 2016, setting up an exhibition at the International Natural Rubber in Roads Conference to highlight our fit for purpose offerings and advanced technology thought leadership in road applications in 2017, and enhancing customer's experience through various customer centricity programmes to better position us in customer's mind share as the Partner of Choice.

Jan 2016 – Nov 2017 · 1 yr 10 mos

• Account manage a handful of bitumen, bituminous waterproofing and paint customers comprising of direct customers, reseller and distributors contributing to more than 30% of the overall portfolio in the first year in sales in 2016. Also, I had successfully secured a 3 years B2C distributor contract effective Jan 2017 to grow Shell Flintkote volumes in B2C channel comprising of a total of more than 100 hardware shops which also include capturing the first order for Shell Tixophalte after a 10 months market trial.

Jul 2014 – Jan 2017 · 2 yrs 6 mos

• Manage pricing for bituminous product which include bitumen, bituminous waterproofing and paints for Malaysia. Seen the highs and lows of the business in tandem with the oil price hike and drop. Had the opportunity to be involve in setting prices as Malaysia change the bitumen penetration grade specification from 80/100 to 60/70.

Jun 2009 – Jun 2014 · 5 yrs

• The 3Cs;
• 1. Contracts & Procurement covering Container Freight, Contract of Affreightment and Surveying Services
• 2. Customer Feedback which include managing the bi-weekly Customer Complaint forum for quarterly presentation to management and organizing the two years once Customer Satisfaction Survey.
• 3. Continual Improvement covering business process improvement through process review, newsletters and competitions.

Oct 2008 – May 2009 · 7 mos

• Business Reporting, Presentation and Project Economics

Aug 2005 – Sep 2008 · 3 yrs 1 mo

• 1. First Line Support for SAP SD and Retail Applications.
• 2. Transform the Interactive Voice Recognition (IVR) from a regional to a global platform allowing a seamless 24X7 support.
• 3. Outsource the conversion of emails to ticket to India to ensure timely response and resolution.