Nov 2013 – Aug 2014 · 9 mos · San Francisco Bay Area

• Manage 9 accounts, including AF&Co. marketing and fine dining restaurants in the San Francisco area
• Assist with new business proposals and contracts; seek, build and maintain strategic local partnerships
• Work with PR team to develop strategic marketing plans for new restaurant openings; prepare and review activity reports
• Write copy for collateral and email marketing campaigns; manage content calendars and creative assets
• Design newsletters in Adobe Photoshop and execute email campaigns via MailChimp, VerticalResponse, Constant Contact and Fishbowl
• Establish and communicate project priorities to team members; conduct internal and client status meetings; develop and maintain status reports and timelines
• Create and execute Facebook, Twitter, Instagram, Foursquare and other social media marketing and engagement plans

Oct 2012 – Nov 2013 · 1 yr 1 mo · Alexandria, VA

• Independently managed 28 accounts, consisting of restaurant chains throughout the country
• Set up and maintained clients’ social media accounts such as Facebook, Twitter and Instagram and leveraged accounts to increase ROI, craft public perception, and grow their email list as well as their overall social following
• Monitored and managed the online reputation of each client via websites such as Yelp, Trip Advisor, Urbanspoon, Foursquare and Google. Responded to reviews on behalf of clients as well as tracked the online presence of top competitors
• Designed and programmed online marketing creative, such as monthly newsletters and triggered messages for email lists
• Provided monthly reporting, analysis of campaign effectiveness and future recommendations
• Strategized and planned client-specific marketing strategies; effectively integrated all digital marketing channels along with in-store promotions to provide tangible results for clients
• Worked directly with the Chief Technical Officer to explore and utilize new and upcoming digital trends

May 2011 – Oct 2012 · 1 yr 5 mos · Alexandria, VA

• Assisted three Social Media Marketing Managers to coordinate over 40 accounts
• Served as the main point of contact for clients, developed client-specific restaurant marketing strategies, led multiple time-sensitive promotional campaigns at once and conducted Q & A sessions about campaign challenges
• Generated weekly and monthly reporting of data and analytics about growth and effectiveness of restaurant email clubs
• Grew brand loyalty for clients by utilizing Facebook, Twitter, LinkedIn, YouTube, Foursquare and Yelp
• Incorporated mobile branding strategy with QR Codes to encourage immediate in-store brand engagement with the client’s eclub and social media pages
• Trained newly hired coordinators and specialists on Fishbowl processes and email marketing best practices
• Assisted in training clients on usage of software products

Dec 2010 – Apr 2011 · 4 mos

• Served as primary administrative support system for three Sales Managers with different size programs, geographical territories & needs
• Juggled multiple time sensitive projects at once, from proposals and expense reports, to customized client amenities & experience
• Produced accurate documents, including contracts and addendums, for hotel program files
• Coordinated accommodations for VIP guests during their stay
• Served as primary point of communication in the hotel for meeting planners, clients, 3rd party agents and VIPS
• Generated a variety of reports on a regular basis; traced leads, manager activity & sales volume

Aug 2010 – Dec 2010 · 4 mos

• Assisted in the development and promotion of the award winning ICE! Attraction
• Conducted outreach research, compiled excel spreadsheets and drafted letters
• Managed social media, such as Facebook and Twitter, to create awareness about events and products
• Used Vocus software to manage media databases, news distribution, and news monitoring
• Assisted both the Director of Marketing and Director of Public Relations with writing and editing
• Wrote press releases on behalf of Gaylord National
• Led multiple grassroots marketing outreach projects simultaneously

Jan 2008 – May 2008 · 4 mos