Jan 2025 – Jan 2026 · 1 yr

• Advising startups, growth-stage companies, and organizations on strategic communications, corporate reputation, and storytelling. Helping founders shape authentic narratives, strengthen media visibility, and align internal and external communications with business goals.
• Key focus areas include:
• Brand storytelling & narrative development
• Reputation & media management
• Messaging frameworks and pitch decks
• Content marketing & thought leadership
• Founder communications & media training

Mar 2024 – Jan 2026 · 1 yr 10 mos

• As the Associate Director at Games24x7, a leading player in the online gaming industry. In this pivotal role, I spearhead the company's external communications efforts, playing a crucial role in shaping the company's perspective on policy matters and driving impactful campaigns that leverage our brand and product offerings.
• Given the online gaming industry's evolving policy landscape, I have actively engaged in shaping not only Games24x7's viewpoint but also the industry's perspective on policy matters. By closely monitoring regulatory developments and collaborating with cross-functional teams, I ensure that our communications align with the latest policy changes and effectively communicate our position to stakeholders.
• In addition to policy-focused initiatives, I have been instrumental in driving various events that solidify Games24x7's position as a technology-focused company. Notable examples include organizing Hackathons to foster innovation, participating in industry events like the India Game Developers Conference (IGDC), Techsparks, Industry associations led events etc to showcase our expertise, and executing thought leadership campaigns that position Games24x7 as a leading authority in the gaming industry.
• Furthermore, I have led successful brand campaigns that not only enhance Games24x7's brand ad product awareness but also connect with our target audience on a deeper level. These campaigns harness various communication channels, including social media, and traditional media, to create a powerful and engaging brand presence.

Sep 2022 – Apr 2024 · 1 yr 7 mos

Mar 2018 – Sep 2022 · 4 yrs 6 mos

• Saurabh Saggi
• Spokesperson | Marketing Communications Specialist (Consumer Business Group)
• Product Launch & Lifecycle Management
• Successfully launched and managed the full lifecycle of multiple product groups at Huawei, driving brand growth and market penetration across India.
• Data-Driven Communication
• Leveraged data-driven insights and market research to shape communication strategies and continuously optimize campaign effectiveness.
• Cross-Functional Collaboration
• Collaborated closely with sales, product, and R&D teams to ensure integrated marketing and communications efforts aligned with business priorities.
• Thought Leadership & Award-Winning Initiatives
• Led targeted thought leadership campaigns and conceptualized industry-first, award-winning initiatives that significantly elevated Huawei’s corporate profile and reputation in the Indian market.
• Campaign Management
• Spearheaded multi-city product launches, coordinating cross-functional teams to ensure seamless execution and maximum stakeholder engagement.
• Digital & Social Media Strategy
• Directed social media and digital marketing strategies to enhance brand visibility, customer engagement.
• Go-To-Market (GTM) Strategy
• Played a pivotal role in leadership by designing and executing go-to-market strategies aligned with broader business objectives.
• Crisis Communications
• Managed crisis communications effectively to safeguard corporate reputation and maintain stakeholder trust during critical incidents.
• Stakeholder & CXO Engagement
• Engaged with key stakeholders including CXOs, media, and industry influencers, strengthening Huawei’s positioning through strategic communication and executive branding.
• Mentorship & Team Development
• Mentored and guided junior team members, empowering them to adopt effective communication strategies and elevate brand storytelling.

Jan 2016 – Mar 2018 · 2 yrs 2 mos

• Led corporate communications and media strategy, shaping the organization’s public image and messaging.
• Headed CSR communications, enhancing community engagement and corporate reputation.
• Planned and executed partner campaign activations to drive brand visibility and customer engagement.
• Developed and managed communications for the Network and Enterprise divisions, partnering closely with business units to support objectives.
• Coordinated internal and external messaging to ensure consistency and alignment with organizational goals.

Apr 2013 – Jan 2016 · 2 yrs 9 mos

• Led communications mandates for marquee clients including Samsung, Ingersoll Rand, Seagate India, GSMA, Agilent Technologies, Keysight Technologies, Canon India, and Verisign, delivering integrated campaigns and strengthening market reputation.
• Championed media strategy and management for leading technology brands, building strong relationships with key editors and orchestrating media salons and focus group events.
• Contributed to award-winning campaigns, driving visibility, recognition, and measurable business outcomes for clients.
• Led multi-city campaign implementations, ensuring seamless execution, consistency of messaging, and stakeholder engagement across regions.
• Drove business development and client partnerships, expanding accounts and strengthening long-term client relationships.

Dec 2010 – Apr 2013 · 2 yrs 4 mos

• With a foray in diverse industry verticals from auto to pharma handled clients like Hero Honda, Honda Siel Cars India, Mc Donald’s, Sony Ericsson, American Airlines, Gillette India, Bata India Ltd, Whirlpool, Go Air, The Oberoi Group, Moser Baer, Apollo DKV, GE Money, New Holland Agriculture etc.
• Key Functional Areas:
•  Media Management: Directing media management process for launches, conferences, events etc.
•  Client Servicing Activities: Initiating stories with key media heads for various client activities.
•  Crisis Management: Strategizing and directing plans in dealing with crisis management, specializing in industries like Auto, Finance, Aviation etc.

Jul 2008 – Aug 2010 · 2 yrs 1 mo

• IPRB space development, writer as well as the joint editor of the Public Relations site.

Oct 2007 – Nov 2010 · 3 yrs 1 mo

Dec 2006 – Jan 2007 · 1 mo