Jan 2026 – Present · 2 mos

• Supporting legal, compliance, and due diligence processes related to the onboarding of
• third-party service providers, payment partners, and institutional clients.
• Assisting in the coordination and facilitation of banking partnerships, including
• documentation, integration, and stakeholder communication.
• Supporting regulatory and legal alignment related to commercial activities in the relevant
• jurisdictions, including Kinesis Cayman and Kinesis Panama.
• Participating in the management and execution of exchange listings and associated
• documentation requirements.
• Contributing to the development of commercial frameworks, contracts, and go-to-market
• planning for new products and partner offerings.
• Acting as a liaison between internal departments and external partners to ensure efficient
• onboarding, information flow, and operational readiness.

Oct 2024 – Jan 2026 · 1 yr 3 mos

• Responsible for developing and project managing the implementation and execution of the various campaigns associated with core business objectives, product releases and strategic marketing plans.
• Main responsibilities:
• Work with cross-functional teams to annually plan, develop and agree on the global marketing calendar and project roadmap with a focus on the next 12 months, but with a 3-year outlook ensuring strong alignment with commercial objectives and goals.
• Manage the delivery of integrated 360 marketing campaigns, including online and offline video, out-of-home, print, digital display, TV, cinema, radio and social advertising.
• Act as the single point of contact for the global marketing calendar and project roadmap and ensure that progress against these is reported in daily standup meetings.
• Lead status updates on project timelines and budgets. Identify and troubleshoot any anticipated production and operational challenges.
• Build, maintain and optimize the MarTech sack to improve and scale overall marketing function effectiveness, performance, and user journey, liaising with the Tech team and 3rd party providers when required.
• Nurture and maintain a network of best-in-market vendors (PR, digital agencies & freelancers)
• Manage a team of 50+ marketing professionals, from design, creative, SEO & content and social media to align marketing efforts with business goals and objectives and oversee campaign workflows, ensuring deadlines are met.
• Work closely with sales, product, front/backend development and delivery teams to ensure seamless campaign execution.
• Oversee a $3m per annum paid advertising and marketing operations budget, ensuring cost-effective spending and positive ROI.

Jul 2024 – Oct 2024 · 3 mos

• Managing the end-to-end campaign operational scope including: campaign production timelines, asset planning and production, budgets, deliverables and campaign resources. Ensuring a regular flow of information between all cross-functional partners globally.
• Manage the delivery of integrated marketing campaigns, including online and offline video, out of home, print, digital display, TV, cinema, radio and social advertising
• Build, maintain and optimize the MarTech stack that improves and scales overall marketing function effectiveness, performance, and user journey, liaising with the Tech team and 3rd party providers when required
• Manage tracking infrastructure, overseeing the implementation, QA, and monitoring of tracking across global markets to ensure accurate data collection for paid media optimisation and reporting.
• Manage lead capturing and lead conversion tools (Pardot/ Salesforce/GA) and maintain marketing lifecycle programs to accelerate customer funnel across all customer stages. (Lead, Onboarding, customer retention)
• Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
• Manage programmatic/display channel activity, including strategy development, channel optimisation and maturity, compliance monitoring, testing and knowledge sharing with the team
• Collaborate with sales and support operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, and trigger-based programs
• Nurture and maintain a network of best-in market vendors (PR, digital agencies & freelancers)

Oct 2020 – Jul 2024 · 3 yrs 9 mos

• Focus on the execution and operations of the lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses.
• Responsible for the management of ongoing key marketing technologies and leading the integration with the sales department. Facilitating lead generation, nurturing, and implementation, from basic campaign tracking to attribution models.

Jun 2018 – Oct 2020 · 2 yrs 4 mos

• Plan and execute content strategies that drive high engagement
• Served as editor-in-chief for all content to ensure quality, clarity and consistency
• Collect, monitor and analyse social, website and PR metrics, making improvements accordingly
• Stay updated on industry trends and adjust the content strategy as needed
• Collaborated with brand, product and sales managers to create promotional concepts
• Managed the distribution of content across all channels, working with multiple agencies and Tier 1 media.
• Contributed to oversee content campaigns from start to finish, including email, PR, Social and working with external agencies.
• Ensuring Brand consistency as the guardian of the brand, ensuring that our internal and external communications reflected our brand values and adapt/evolve as we grew.
• SEO - making sure our content was optimised to rank highly on search.
• Paid and on-site optimisation - Ran A/B tests across paid campaigns on google and social, as well as
• optimising our website.