Jan 2024 – Present · 2 yrs 2 mos · Dubai, United Arab Emirates · Hybrid

• The Why is a purpose-driven challenger consultancy, focused on inspiring, defining, and bringing to life a more impactful future. We are team of highly motivated individuals with decades of strategy experience, setting out to create a new breed of consulting that puts our clients and their mission at the heart of everything we do.

Mar 2019 – Jan 2024 · 4 yrs 10 mos · Dubai, United Arab Emirates

• Enjoying a world of Projects not Jobs.
• Senior Advisor to governments and corporates providing support on a project and / or retainer basis across three key ares: Foresight and Insight | Strategy and Innovation | Upskilling and Leadership Development. Clients include UAE Prime Minster's Office, The UAE Cabinet Office, Knowledge and Human Development Authority, Department of Municipalities and Transport, TAQA, DMCC, MiSK Foundation, SAFE, NEOM, The Royal Commission of Al Ula, Special Olympics, International Cricket Council, Arab News and others.

Apr 2015 – Mar 2019 · 3 yrs 11 mos · United Arab Emirates

• A Private Office established by his Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
• Responsible for leading the Strategy and Planning department in telling the story of Dubai to the world, designing new initiatives for the city of Dubai and forging international relations between Dubai and key markets including China and America.

Mar 2015 – Mar 2021 · 6 yrs · Dubai, United Arab Emirates

• Future Agenda helps organisations better understand future changes, identify emerging opportunities, and make more informed decisions.
• I contributed to development and delivery of global foresight programs and the gathering of insights in MENA, Asia and Europe leading to the development of key publications including The World in 2025 and Six Challenges for the Next Decade.

Dec 2013 – Nov 2024 · 10 yrs 11 mos · United Arab Emirates

• C3 is UAE-based social enterprise helping entrepreneurs in the Middle East, North Africa and Turkey unlock their growth potential and maximize their positive impact on the community. Our programs accelerate their growth and impact with the support of experienced professionals and impact investors.

Aug 2013 – Mar 2015 · 1 yr 7 mos · Dubai

• YouGov is a global public opinion and data company that helps its clients understand what the world thinks.
• Responsible for driving new product development, building relationships with clients and leading the development of YouGov's public profile in 23 countries across MENA.

Jul 2010 – Jul 2013 · 3 yrs · Greater London, England, United Kingdom

• The Foundation is an independent growth and innovation consultancy focussed on studying, supporting and helping create customer pioneers. Our work covered three areas: Customer Experience, Customer Led Transformation and new Customer Led Strategies.
• The Foundation gave me the opportunity to create fresh and innovative consumer propositions for Marks and Spencer Group, Intercontinental Hotels Group, Guardian Media Group, Martindale Pharma and HSBC, taking new ideas through the rigorous process from ideation to delivery of a clear business plan for the organisation.

Oct 2008 – Jul 2010 · 1 yr 9 mos · Greater Edinburgh Area

• Golley Slater is an award-winning independent marketing agency with offices across the UK and are specialists in changing behaviours in society.
• Responsible for the research, design, development and delivery of behaviour change campaigns across a range of public and private sector clients in Scotland including the British Army, Scottish Government and Scottish National Party.

Oct 2006 – Sep 2008 · 1 yr 11 mos · United Kingdom

• The Central Office of Information (COI) was the UK government's marketing and communications agency, reporting to the Cabinet Office.
• As part of the strategic consultancy division, our teams delivered strategy recommendations to departments in need, including: Home Office, Department for Education and Skills, Department for Business, Enterprise and Regulatory Reform, Department of Innovation, Universities and Skills, Borders and Immigration Agency, Prime Ministers' Delivery Unit and Department of Health

Sep 2004 – Oct 2006 · 2 yrs 1 mo · London Area, United Kingdom

• Founded in 1864 J. Walter Thompson Company (JWT) became one of the largest advertising agencies in the world and the first to develop a global footprint. In the early 2000s it was considered one of the top 3 advertising agencies in the world.
• Joined the highly competitive Graduate recruitment program from University and subsequently worked on WPPs global priority clients Vodafone, HSBC and Rolex. Responsible for the coordination of global advertising, media and research projects for blue chip clients.