Sep 2024 – Present · 1 yr 6 mos · London Area, United Kingdom · Remote

• I help growing businesses increase output without increasing headcount.
• At DeltaOps, we diagnose inefficient workflows, redesign how work moves across teams and tools, and implement automation and AI where they create practical value. Typical projects involve approval flows, reporting processes, recurring admin, cross-tool handoffs, and operating systems that improve visibility and control.

Oct 2022 – Jul 2024 · 1 yr 9 mos · Greater London, England, United Kingdom

• Leading the marketing campaigns of SVOD titles, Prime Video Channels, and Live Sports properties across +50 streaming device partners in EMEA.

Feb 2022 – Oct 2022 · 8 mos · Greater London, England, United Kingdom

• Leading various marketing operational projects that aid Prime Video’s EU expansion.
• Responsibilities included:
• Creating efficiencies by implementing new software, deprecating and unifying tools, and developing automation.
• Establishing Standard Operational Procedures with other teams to streamline processes. Teams included Content Acquisition, Catalog, Local Brand teams, Amazon Studios, etc).
• Mapping roles and responsibilities to establish single thread ownership of tasks to maximise efficiencies.
• Educating and on-boarding +50 newcomers on processes, tooling, and resources.
• Key Achievements:
• Introduced a workstream that reduced ingestion errors saving +10h per title in the campaign management team (+400h in 2022)
• Skills developed:
• Large scale operations management
• Mastering project management tools

Mar 2021 – Feb 2022 · 11 mos

• Managing the brand relaunch of Schwarzkopf's Masterbrand across categories: Colour, Styling and Care
• Developing a brand plan for Right Guard, including the ideation, strategy, and development of a new premium sub-brand to enhance category and brand value.
• Supporting the divestment of Right Guard after the acquisition from a private equity firm.
• Leading the implementation of Power BI (market share data platform) for the UK marketing team.
• Analysing and assessing different ventures for the UK marketing team including D2C and brand extensions.
• Managing and developing the 2021 Schwarzkopf Graduate Programme (+400 applicants, 2-day virtual group assessments, 16 second stage interviews).
• Managing and training graduates, included: development plans, training, and upskilling.

Nov 2019 – Mar 2021 · 1 yr 4 mos

• Revitalising Right Guard with a brand relaunch and repositioning with market research data and multiple workshop sessions.
• Managing a nationwide Out of Home and Digital/vod campaign to support the relaunch. This included the development of all assets, creative workshops with media owners, and media budget optimisation.
• Rolling out the relaunch on Right Guard’s Xtreme sub-brand and Shower Gel ranges, and preparing 2021-2022 NPDs.
• Managing a last-minute COVID response project that included the launch of 3 SKUs in record time.
• Performed Net Revenue Management portfolio assessment; which resulted in the launch of a new deo size in the category.

Sep 2017 – Nov 2019 · 2 yrs 2 mos

• Developing and executing brand strategy plans for local brands.
• Performing 'deep dive' analyses to key categories which resulted in changing in pricing strategy and the rationalisation of ¼ of the brand portfolio. Resulted in a margin increase of +2pp.
• Full ownership of ATL/BTL campaigns that included 3 TV and VoD campaigns (i.e. building business cases, forecasting, working with creatives, undergoing Clearcast approvals, buying media, and tracking/presenting results).
• Training and supporting newcomers, including being an interim line manager for 5 months.
• Championed the implementation of a volunteering program at Henkel to aid a local food bank.

Sep 2016 – Nov 2019 · 3 yrs 2 mos

• Activating and managing digital campaigns (i.e. SEO, AdWords, Pinterest promoted pins, Facebook ads, YouTube video campaign, Google banners).
• Launching and managing an inspirational-DIY website and Facebook page.
• Collaborating with digital managers from other business units to share best practices.
• Liaising the implementation of campaigns that linked with customer’s digital assets.
• Updating the business unit’s digital assets (i.e. YouTube pages, social media, websites).
• Working with content and SEO agencies to optimise digital assets (e.g. creating and defining assets, keywords and content for A+ pages).
• Implementing GPRD compliance across all the business unit's websites and digital touch points

Sep 2016 – Aug 2017 · 11 mos

• Supporting the launch of NPDs and implementing +100 artwork refreshes and adaptations.
• Developing, executing and presenting local brand plans
• Launching local and international product innovations. Including introducing 27 new products in 2 months for a customer’s international tender.
• Managing and coordinating digital and TV campaigns.
• Providing cross-functional support: trade marketing, demand planning, supply planning, sales, finance, packaging, production, customer service, regional and global teams.

Sep 2011 – Dec 2013 · 2 yrs 3 mos · Caracas, Venezuela

• Responsibilities include:
• Analysing the company’s financial accounts (e.g. statement of cash flows, income statement,
• balance sheet) and developing action plans.
• Performing cost accounting analysis and valuations of projects.
• Assisting in the debt management for account receivables.
• Key Achievements:
• Decreased the variable costs by 12%.
• Collected 90% of account receivables including $10,000 of bad debt
• Skills Developed:
• Negotiation skills under stress
• Financial accounting skills (e.g. ratio analyses).

Jun 2011 – Aug 2011 · 2 mos · London Area, United Kingdom

• Responsible for organising the daily on-line and mail marketing activities, debugging the CRM software, changing the pricing strategy, performing a cost analysis of promotional products, and designing a strategic business plan.