Aditi Khandelwal

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 6 mos experience

Key Highlights

  • Scaled multiple YouTube channels to over 100k subscribers.
  • Conducted over 30 Investor Awareness Programs.
  • Featured in leading newspapers for personal finance expertise.
Stackforce AI infers this person is a Fintech content strategist with expertise in video production and social media marketing.

Contact

Skills

Core Skills

Content StrategyVideo ProductionSocial Media GrowthTraining

Other Skills

Video Content ManagementYouTube Growth StrategiesPerformance AdvertisingCollaborationSocial Media MarketingContent ManagementTeam LeadershipProduct AnalyticsAdvertisingPublic SpeakingMutual FundsFinancial PlanningMarketingWritingEvent Management

About

As a content strategist, I bring a wealth of experience in crafting engaging videos that resonate with audiences. With expertise in scriptwriting, video shooting, and editing, I'm practically a one-person production house! I am passionate about exploring the nuances of human behavior to create compelling content, which is why I love social media - I can observe people and their content for hours on end without being called a stalker. My skills have enabled me to work with some of the top brands in the industry, including PowerUp Money, Groww, Jupiter Money, Zolve, Khatabook, MintGenie and Koppr. I've even delivered more than 30 Investor Awareness Programs for prominent companies such as Wipro, Shoppers Stop, Piramal Enterprises, and many more. My expertise in personal finance has earned me features in leading newspapers such as Times of India, Mint, and Outlook Money. I'm not just a boring numbers person though - I have also conducted vox pops with the general public and influencers like Sadhguru, Tanmay Bhat, Abhi & Niyu Viraj Ghelani, among others. My ability to engage and collaborate with diverse audiences and personalities has been a key factor in my success. With a CFP certification and a sense of humour to boot, I remain committed to creating impactful content that educates and entertains my audience.

Experience

Belong - nri savings & investments

Content Marketing Head

Feb 2026Present · 1 mo · Bengaluru, Karnataka, India · On-site

Powerup money

Video Content Manager

Jun 2024Feb 2026 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

  • Scaled the PowerUp Money YouTube channel to 100k subscribers in just 1 year, achieving over 16 million views and 70 million impressions.
  • Directed 100+ on-ground video shoots across multiple formats.
  • Lowered CAC and acquired 400K+ consumers through performance creative ads on Meta and Google.
  • Managed the entire video production process, from pre-production to post-production.
  • Collaborating with marketing and creative teams to run high-impact performance ads.
Video Content ManagementYouTube Growth StrategiesPerformance AdvertisingVideo ProductionCollaborationContent Strategy

Zolve

Content Marketing Manager

Mar 2024May 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

  • YouTube Channel: From averaging 300-400 views per video, their videos began receiving an average of 10-20k views within just one month. Additionally, one video surpassed 200k views.
  • Transitioned out following a leadership change, as my manager left the organization within a month of my joining.

Groww, india

Content Strategist

Aug 2022Feb 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

  • Successfully grew brand Instagram page- Groww Plus from 5k to 100k followers in 4 months while maintaining a high engagement rate of around 15%
  • Contributed to content management for Under 25 Summit as Groww title sponsor
  • Scaled brand YouTube channel - Groww Plus from 35k to 100k subscribers in 10 months
  • Successfully scaled the Groww Mutual Fund YouTube channel, accumulating 2.5 million views and 18 million impressions. Within just 2 months, I gained 20,000 subscribers through engaging content creation strategies.
  • Leveraged social media and data-driven strategies to drive growth on the channel
  • Demonstrated expertise in content creation and social media marketing
  • Proven track record of driving results through data-driven approaches
  • Oversaw a team of 12 people, including freelancers, agencies, and internal staff, to achieve goals and objectives.
  • Trained the team of video editors and content writers to create the engaging content for social media.
Social Media MarketingContent ManagementTeam LeadershipContent StrategySocial Media Growth

Ht media ltd

Editorial Contributor at Mint Genie

Jan 2022Aug 2022 · 7 mos

Jupiter

Content Creator

Apr 2021Jun 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

Mudra niti

Youtuber

Jun 2019Mar 2021 · 1 yr 9 mos

National centre for financial education

Corporate Trainer

Jun 2019Dec 2019 · 6 mos · India

  • Conducted Personal Finance Training Sessions for College Students like UPG College and St. Wilfred.
Training

Sarsa investments services ltd.

Administrative Associate

Feb 2019Feb 2020 · 1 yr · Jaipur, Rajasthan, India

Education

Financial Planning States Board of India

Certified Financial Planner — Financial Planning

Aug 2018Mar 2019

The WallStreet School

Financial Modelling

Dec 2020Feb 2021

H.R. College of Commerce and Economics

Post Graduation — Business Management

ICICIdirect Centre for Financial Learning

Certified Financial Planner — Personal Finance

Jan 2018Jan 2019

Kishinchand Chellaram College of Arts Commerce and Science

Bachelor of Management Studies

Jayshree Periwal High School

National Institute of Securities Markets (NISM)

Mutual Fund Distributor — Mutual Funds

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