Laverne McKinnon, MCC

CEO

Los Angeles, California, United States37 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Master Certified Coach specializing in career transitions.
  • Produced Emmy-nominated series and films.
  • Expert in storytelling and leadership development.
Stackforce AI infers this person is a seasoned Entertainment Executive with expertise in content development and leadership coaching.

Contact

Skills

Core Skills

Leadership Development CoachingTalent ManagementEducation Program DevelopmentBusiness DevelopmentContent Creation

Other Skills

TimelinesCross-team CollaborationContent StrategyEditingVideo ProductionAnimationSocial MediaPublic RelationsScreenwritingTheatreEditorialDramaVideo EditingVisual StorytellingPost Production

About

Every bold idea, groundbreaking project, or career-defining step comes with the risk of failure. When failure goes unprocessed, it chips away at our resilience, identity, purpose and sense of belonging. I’ve watched it happen to incredibly talented colleagues during my time as a film & television executive and producer. And I watched it happen to me. In 2006, I was fired from a job that defined me. As SVP of Drama Development at CBS, I helped develop hit series like CSI: Crime Scene Investigation and Criminal Minds, building what felt like an unstoppable career.And then—suddenly—it wasn’t. The experience broke my heart, forcing me to confront not just the loss of a title but the deeper reality of losing my sense of self. I didn’t have the words for it then, but now I do: career grief—the invisible loss that so many professionals experience but rarely acknowledge. That loss served as a catalyst for transformation. I became a Master Certified Coach (MCC) and grief recovery specialist to help others navigate transitions—recovering from a layoff, pivoting careers, or stepping into leadership with confidence. I founded my practice to help people explore what’s possible, using the same storytelling instincts I honed in entertainment to help them rewrite their “pitch.” My clients have gone on to earn promotions, launch businesses, and make bold career pivots. They’ve published books, directed Broadway productions, delivered TEDx talks, and produced films that premiered at Sundance and Tribeca. Others have completed passion projects, traveled the world, and reconnected with a sense of purpose they once thought was lost. As a faculty member at Northwestern University, I teach Persuasion & Pitching, a course that helps students frame ideas in ways that inspire action. I also serve on the Advisory Board for NU’s Leadership for Creative Enterprises master’s program and as a mentor for the Coalition of Asian Pacifics in Entertainment (CAPE) Leadership Fellowship. Entertainment was a masterclass in navigating uncertainty and reinvention. As EP on Netflix’s GIRLBOSS and co-founder of K&L Productions, I championed marginalized voices and stories of resilience. At CBS and EPIX, I developed series recognized with Emmy, Golden Globe, SAG, and WGA honors. Those experiences remind me that the best stories—and careers—are shaped by the challenges we overcome. Join my Substack community, where I share spiritual, strategic and tactical insights and tools for overcoming career grief, embracing change, and finding community in professional transitions.

Experience

California state university, fullerton

Adjunct Professor

Aug 2019Dec 2021 · 2 yrs 4 mos · Fullerton, California, United States

  • Adjunct Professor in the MFA Screenwriting program, taught a course on the business of screenwriting where students assumed the role of "CEO" (Chief Executive Officer) of their careers by writing a strategic plan.
Education Program DevelopmentTimelinesLeadership Development Coaching

K&l productions

Film & Television Producer

Sep 2017Apr 2024 · 6 yrs 7 mos · Los Angeles, CA

  • Co-Founded a Film & Television company with filmmaker Kay Cannon (Pitch Perfect, Blockers, Cinderella), focusing on marginalized and underrepresented narratives. Sold over two dozen projects to top distributors including Netflix, Disney+, Amazon, CBS, ABC, NBC, TBS, FOX, Freeform, and Paramount+. Secured a three-year first-look deal at Sony Television, pioneering new license fee deal templates. Acquired rights to the New York Times bestseller "Counterfeit" in a highly competitive situation and sold it to Netflix. Collaborated with high-profile talent such as Natasha Lyonne, Maya Rudolph, and Robin Thede. Developed metrics to measure the success and impact of content strategies.
Talent ManagementCross-team CollaborationBusiness DevelopmentContent CreationTimelinesLeadership Development Coaching

Girlboss

Executive Producer

Apr 2014Present · 11 yrs 11 mos · Los Angeles, CA

  • Executive Producer of the Netflix comedy series Girlboss based on the New York Times bestseller #girlboss by Sophia Amoruso. The series launched April 2017 with Creator/Showrunner/Executive Producer Kay Cannon, Director/ Executive Producer Christian Ditter and Executive Producers Charlize Theron and Beth Kono.
Talent ManagementCross-team CollaborationTimelinesLeadership Development Coaching

Denver & delilah

Head of Television

Apr 2014Apr 2017 · 3 yrs · Los Angeles, CA

  • Oversaw television for Charlize Theron’s production company. Sold 80% of developed projects to networks and financiers including two direct to series projects to Netflix.
Talent ManagementCross-team CollaborationBusiness DevelopmentContent CreationTimelinesLeadership Development Coaching

Laverne mckinnon coaching

Career Strategist | Speaker | Workshop Facilitator

Mar 2014Present · 12 yrs · Los Angeles, CA

  • Coach leaders, entrepreneurs, and artists to unlock their personal and professional potential through a creative, rigorous, and compassionate process. Conduct leadership workshops and speak at summits and on podcasts, addressing career challenges and growth opportunities, including engagements with the Writers Guild of America, Hollywood & Mind, Hollywood Radio & Television Society, the BRIC Foundation, amongst many others. Certified through the International Coaching Federation (PCC Certification), the Co-Active Training Institute, Creative Grief Studio, the Grief Recovery Institute and as a Cognitive Behavioral Therapy Practitioner and Neuro-Linguistics Programming Practitioner .
Talent ManagementEducation Program DevelopmentBusiness DevelopmentContent CreationTimelinesLeadership Development Coaching

Shibui entertainment

Founder & CEO

Sep 2011Apr 2014 · 2 yrs 7 mos · Los Angeles, CA

  • Television Producer and Consultant. Specialized in prime-time scripted fiction series with a first look deal at Warner Horizon. Consulted for various media and digital companies including ION Media Networks.
Talent ManagementCross-team CollaborationBusiness DevelopmentContent CreationTimelinesLeadership Development Coaching

Northwestern university

Adjunct Professor

Sep 2009Present · 16 yrs 6 mos · Evanston, Illinois

  • Develop and teach a course in Persuasion & Pitching, integrating elements of producing and coaching to create an immersive learning experience that surpasses traditional book-learning methods. Continuously updates course content to reflect the latest trends in leadership development.
Education Program DevelopmentTimelinesLeadership Development Coaching

Epix (premium cable network owned by mgm, paramount and lionsgate)

Executive Vice-President, Original Programming & Development

Sep 2009Aug 2011 · 1 yr 11 mos · Los Angeles, CA and New York, NY

  • Oversaw original programming and development for premium cable network including limited series, drama series, comedy series, web series, music events, comedy specials and documentaries.
  • Provided creative direction and vision in addition to developing new business and financial models. Maintained a high level of premium production value resulting in three Emmy nominations during the network’s first two seasons. Managed five direct reports.
  • Developed scripted drama, comedy and mini-series projects with highly regarded auspices including Oliver Stone, David Dobkin, Todd Field, John Singleton, Larry Charles, Jenji Kohan and American Zoetrope.
  • Produced over 18 high profile music events, comedy specials and documentaries within ever-changing, rigorous financial parameters. Notable specials: Black Eyed Peas, Madonna, Britney Spears, Bon Jovi, Usher, Seth McFarlane, Eddie Izzard, Louis CK, Craig Ferguson, Kevin Smith and Lindsey Vonn.
Talent ManagementCross-team CollaborationBusiness DevelopmentContent CreationTimelinesLeadership Development Coaching

50 cannon production group

President

Jan 2007Feb 2009 · 2 yrs 1 mo · Los Angeles, CA

  • Launched television division for feature director Mike Newell’s production company. (Mike Newell has directed the successful and critically acclaimed films Four Weddings and a Funeral, Donnie Brasco, Mona Lisa Smile, and Harry Potter and the Goblet of Fire.) Developed and sold television properties to HBO, Showtime, FX, USA Network, Cartoon Network, and NBC. Worked with notable artists and authors such as Alicia Keys, Tony Hawk, Karin Slaughter, Mary Roach and David Baldacci.
Talent ManagementCross-team CollaborationBusiness DevelopmentTimelinesLeadership Development CoachingContent Creation

Coalition of asian pacifics in entertainment

Board of Directors

Jan 2003Jan 2009 · 6 yrs

Talent ManagementCross-team CollaborationBusiness DevelopmentTimelinesLeadership Development CoachingContent Creation

Cbs entertainment

3 roles

Senior Vice-President Drama Development

Jan 2000Jan 2006 · 6 yrs

  • Oversaw development of more than 350 pilot scripts, 60 drama pilots and 20 new drama series. Managed and motivated a large, diverse group of creative professionals from various arenas including feature films, theatre, and books. Developed provocative, high-quality content with a strong commercial sensibility including such series as Shark, Criminal Minds, Without A Trace, The Unit, Numb3rs, Cold Case, NCIS and the CSI franchise.
  • Provided leadership and creative direction for development and launch of all one-hour drama series. In the 2005 season, had the highest-testing slate of drama pilots in network history and more returning freshman dramas than any other network. In the 2006 season, increased time period demographics in the double-digits and had the most watched new drama. Achieved key network strategy of broadening the core demographic.
Talent ManagementCross-team CollaborationEducation Program DevelopmentTimelinesLeadership Development Coaching

Director, Current Programs

Promoted

Jan 1998Jan 2000 · 2 yrs

  • Guided all creative elements of prime-time comedy and drama programs including Cosby, The Nanny, Early Edition, and City of Angels. Coordinated company departments to ensure focused efforts: Scheduling, Casting, Business Affairs, Media Relations, Program Coordination, Affiliate Relations, Promotions.
Talent ManagementCross-team CollaborationBusiness DevelopmentTimelinesLeadership Development CoachingContent Creation

Director, Children's Programs

Jan 1996Jan 1998 · 2 yrs

  • Developed and supervised the scripting and production of animated and live-action television series as well as analyzed budgets and schedules. Served as the primary liaison to a national advisory board of top academics in the field of child development, and produced a manual for the creative community on how to meet strict FCC guidelines for educational programming.
Talent ManagementCross-team CollaborationBusiness DevelopmentTimelinesLeadership Development CoachingContent Creation

Klasky csupo

Vice-President

Jan 1993Jan 1996 · 3 yrs

  • Oversaw all aspects of development including the company’s first broadcast network show as well as numerous cable pilots and series, increasing production volume by over $30M. Aggressively increased the development slate from four television properties to more than forty television, home-video and feature projects including The Rugrats Movie.
Talent ManagementCross-team CollaborationBusiness DevelopmentTimelinesLeadership Development CoachingContent Creation

Triad artists

Assistant

Jan 1991Jan 1992 · 1 yr

Talent ManagementTimelines

Gerald t. rogers productions

Producer

Jan 1987Jan 1991 · 4 yrs · Chicago, IL

  • Produced and wrote more than 20 award-winning educational films.
Talent ManagementCross-team CollaborationTimelines

Education

Northwestern University

BS — Radio - Television - Film

Jan 1983Jan 1987

Pepperdine Graziadio Business School

MBA — Business Management

Jan 1994Jan 1998

UCLA

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