Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India · Hybrid

• Raise the bar for your marketing, and gain a competitive edge with cutting-edge AI.
• Find out how AI-as-a-Service can help your brand gain a marketing crystal ball. With engagement models tailored to your brand, you can know the past, present, and future.
• At Langoor.AI, we are harnessing the power of AI to revolutionize marketing, sales, and market research. Find out how you can get AI right for your brand and supercharge your brand’s connections with your audiences.
• The objective is to supercharge brands in their journey to create superior customer experience by leveraging our offerings across Diagnostic AI, Generative AI, and Predictive AI. Help brands connect the dots and stay competitive in their respective categories.

Jun 2023 – Oct 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

• Worked closely with my partners on the detailed business gap and opportunity analysis and charted the way forward. Spearheaded the brand transformation and championed digital creative tech services growth with strategic initiatives and adoption of Generative AI.
• Consulting, strategizing, and implementing digital marketing and growth strategy for Meisterverse.
• Coached the Marketing and sales heads on strategic initiatives, growth strategies and team management.
• Enabled regular brainstorming sessions with the creative, sales and digital marketing teams to identify and execute growth-enabling initiatives.
• As a principal consultant I lead marketing, strategy and growth across all verticals of business. In pursuit of building the best digital visual content company powered by tech out of India.
• Currently building Meisterverse with an amazing bunch of talented creative tech strategists, content creators, storytellers and digital technologists.
• We at Meisterverse are on a mission to redefine the world of digital visual content creation with a singular vision: to become a premier creative tech content agency, transcending borders and cultures.
• Our content journey is about more than visuals – it's a commitment to shaping stories that redefine reach and leave lasting impressions.
• We are creating impactful works for brands at the intersection of storytelling, creativity, and technology. Delivering solutions across video content spectrum, spanning from brand & digital films to immersive content using CGI, 3D AR, VFX, Generative AI, VR & Anamorphic content.
• Check us out @ www.themeisterverse.com

Jan 2023 – May 2023 · 4 mos · Bengaluru, Karnataka, India · On-site

• Worked closely with the business unit President on business planning & growth strategies.
• Consulted client management teams on digital marketing strategy and encouraged the adoption of digital innovation opportunities.
• Integral part of new business and agency growth initiatives. Engaged, Contributed & led client conversations across EdTech, B2B Enterprise, Fashion, Oil & Gas, and Automobile brands on digital first integrated marketing

Dec 2022 – Nov 2025 · 2 yrs 11 mos · Bengaluru, Karnataka, India · Remote

• Consulting businesses & brands on strategy, digital, marketing, creative technology, and growth.
• Educator and Speaker on digital transformation, AI led business transformation, advertising, marketing, digital innovation, strategy and AI-driven marketing

Oct 2022 – Dec 2022 · 2 mos

• Invested 100+ days to reinforce habits, creating a healthier life during an unplanned career break.
• Invested in health with time spent on meditating 🧘‍♂️, Swimming 🏊‍♂️ , and cycling 🚴 regularly.
• Learnt to drive a 🚘 car finally and now have a DL too! Guess Uber & Ola made me too comfortable earlier 😀
• Ensured that I satisfy the cravings of my curious mind 🧠 with books 📚 and online content. Wide range of topics from emerging technologies, to pop culture, and human behavior.
• Continued to broaden my management learning with the Executive General Management Program from IIMK.
• Tried learning new foreign language, Spanish and Japanese on Duolingo.
• Happy to catch up for a coffee to discuss opportunities, share notes, and consult based on my experiences.

May 2022 – Aug 2022 · 3 mos · Bengaluru, Karnataka, India

• Lead the communication design team of 14 designers of varied skill sets.
• The team comprised of UI designers, Graphic designers, and Motion Graphics artists.
• Helped streamline the workflow thereby improving efficiency in execution & delivery.
• Ideated, coached and empowered the team to deliver impactful creative brand communication assets.
• Encouraged cross learning & collaboative approach for upskilling team members.

Oct 2021 – Dec 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Avataar is a deep-tech 3D Computer Vision & AI company - that powers full-funnel commerce outcomes for brands
• Lead establishing & growing strategic alliances with publishers, agencies, and brands for marketing & commerce AR.
• Championed strategic partnership with Meta (India & US) and Google (India) for evangelizing and implementing the use of augmented reality in marketing across 3D Ads, Social AR, and Web AR-led Metaverse programs.
• Extensively involved in outbound and inbound sales & marketing efforts for enterprise SaaS sales for 3D/AR commerce products and evangelizing 3D/AR commerce.
• Additionally managed the communication design team as an interim head overseeing the creation of all marketing & sales communication collaterals and digital communication strategies.
• . Avataar is backed by Tiger Global and Sequoia Capital focused on enabling both demand and supply side 3D AR tech for enhancing consumer engagement and commerce.

Jun 2021 – Nov 2021 · 5 mos · Dubai, United Arab Emirates

• Power League Gaming (PLG) is the MENA region’s leading and most disruptive Esports and Gaming company, responsible for some of the largest Esports and Gaming activations and title launches to date.
• Worked directly with the management team at PLG to streamline the growth framework for the brand in MENA.
• Deeply involved in outbound and inbound demand generation efforts for eSports and gaming led brand marketing services.
• PLG has been directly shaping and influencing the way in which gamers, publishers, and brands interconnect throughout all layers of the value chain. The brands and partners enabled include KFC, Adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, EA - to name a few.

Dec 2019 – Jun 2021 · 1 yr 6 mos · Greater Bengaluru Area

• Responsible for agency growth. Heading the planning and digital teams, responsible for all brands managed by the agency and new business.
• Instrumental in having set up inhouse digital practice. Was a consulting partner to clients digital transformation programs.
• Working closely with internal creative, servicing, digital & technology teams to strengthen existing & new clients brand engagements and digital presence.
• Part of the core leadership team & Co-responsible for the branch P&L .
• As part new digital initiatives evagelised group eCommerce solution, MarTech capabilities & Digital Transformation capabilities for large global automobile clients.
• Through consultative approach was able to win over client to reward Hakuhodo key business marketing & transformation project .
• Work with internal agency stakeholders across regions including S.E. Asia on marketing & digital knowledge sharing initiatives.

Mar 2019 – Dec 2019 · 9 mos · Bengaluru, Karnataka, India

• Langoor is a digital agency under Havas Group, made of creative technologists and marketing strategist helping brands win in an experience led market. It enables organisations reach their full potential through by working at the intersection of data, creativity and technology.

Mar 2018 – Mar 2019 · 1 yr · Bengaluru, Karnataka, India

• As the Business Head (South) at WATConsult was responsible for the branch P&L and growth strategy.
• Championed digital brand strategy, digital planning & execution for all clients together with the team.
• Lead the new business initiatives for digital services to foster continued revenue growth and expanding the footprint in the target market.
• Responsible for managing existing client relationships for digital branding and marketing mandates inclusive of strategy and delivery.
• Managing a team of 40+ across account planning, creative, digital media, search, social and servicing functions.
• Strengthen relationships with key internal and external stakeholders to enable continued client success.
• Collaborated with other specialized agencies within Dentsu Aegis Network to serve clients on various digital services.

Sep 2017 – Feb 2018 · 5 mos · Bengaluru, Karnataka, India

• We are a Design strategy & Innovation practice, that uses collaborative and human centered approaches to create experiences that are Awesome, by design.
• We empower enterprises and their teams realise the full extent of their innovation capabilities by re-imagining & growing their existing businesses, building new businesses by disrupting conventions and also hardwiring design thinking skills within the organizations.

May 2016 – Aug 2017 · 1 yr 3 mos

• Responsible for new avenues of business growth, client acquisition and business strategy.
• Operate with a consultative approach and help clients identify need for right digital and offline creative & communication strategies.
• Key member of leadership team at Langoor contributing to business growth strategy and shaping organizational policies.

Feb 2015 – May 2016 · 1 yr 3 mos

• I have been able to impact businesses of scale by providing them result oriented solutions which in turn strengthen their brands.
• Led business growth & strategy for all new clients. Championed all pitches as part of business development.
• Liaising with brand and business owners and understanding their marketing challenges and providing able solutions.
• Operate with a consultative approach and help clients identify need for right digital assets and offline creative & communication assets.
• Size and scope client requirements and map them with most relevant online and offline marketing solution being provided by Langoor.
• Key emphasis on understanding prospect client’s presence in the digital landscape with effective use of analytic tools.
• Offer clients right solution from array of digital solutions being offered by Langoor which includes website & mobile application design and development, SEO, search marketing, social media marketing, online advertising among others.
• Strengthen clients brand and offline marketing initiatives with service offerings such brand revamp, brand strategy, marketing collaterals, promotional campaign creative and creative support for ATL & BTL activities.
• Co-ordinate and collaborate with execution teams to build business viable proposals for clients.
• Key member of leadership team at Langoor contributing to business growth strategy and shaping organizational policies.
• Reporting directly to CEO of the company and responsible for executing strategic initiatives outlined for brands growth.
• Have ensured that learning and exploring innovative & effective digital solution has always been a part of the professional journey.

Nov 2013 – Jan 2015 · 1 yr 2 mos

• Joined Langoor during its exciting yet challenging phase of evolving into a full service agency. It’s been a very satisfactory phase of my career providing me unique opportunity to be a key anchor in a growth story.
• Member of leadership team at Langoor reporting directly to CEO of the company.
• Responsible for scaling up its digital marketing offerings and creating team of talented digital strategists & executors.
• Was key point of contact for ongoing digital marketing programs for existing clients in India and Global markets.
• Played a key role in enhancing online outreach of the brand Langoor through various online platforms.
• Key member of the pitch team and owned responsibility of building digital marketing strategies for new clients.
• Assisted business development team and was a key member of pitch presentation team.
• Built key strategy decks for the brands handled by the agency for SEO, Search Marketing, Social media management, online advertising and offline-online integration programs.
• Strongly believes in cross team engagement and collaboration to create impactful outcome.
• Key Clients: Planet Fashion, Paladion, Wipro, Biocon, Wipro EcoEnergy among many others.

Feb 2012 – Oct 2013 · 1 yr 8 mos · Bengaluru Area, India

• Appiness is a creative agency concentrating on Digital Media and Technology. We specialise in Mobile Applications and Web Presence Strategy & Management (WPSM), a holistic approach which creates a complete online soul for a Brand/Service/Organisation.
• Primary responsibilities handled include the following;
• Preparing and presenting competitive research findings and digital media strategy proposals for new client acquisition.
• Responsible for 360 degree online branding for portfolio of clients handled.
• Ideating and executing digital media solutions to strengthen clients online branding.
• Ideating and preparing web design proposals with the help of creative team.
• Overseeing design, development and execution for clients web presence.
• Strategizing and handling client social media requirements on various networking sites such as Facebook, Twitter, Linkedin, Google+ and Pinterest.
• Content research and editing for websites, email campaigns and social media campaigns.
• Led the SEO team and oversaw on-page and off-page SEO strategy & and implementation on client website.
• Led the SEM team on the strategy and execution of various client online advertising campaigns such as Google Adwords and other PPC campaigns.
• Preparing periodic audit reports for SEO implementation and online advertising performance.
• Preparing and analyzing website analytics reports and social media insight reports.

Apr 2010 – Jan 2012 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Worked directly with the Director of alternate channel to plan and implement new marketing strategies in the real estate property marketing space.
• Responsible for brand promotion and lead generation campaigns through Online & offline media.
• Ensuring brand presence and enhancing the brand visibility through various ATL & BTL activities.
• Have served as relationship manager earlier with primary focus being sales and business development - Domestic and International properties.

Mar 2009 – Nov 2009 · 8 mos · Mumbai, Maharashtra, India · On-site

• Worked for Hindustan Cargo Ltd, Marketing & Sales team.
• Responsible for lead generation through multiple channels and preparing and analyzing prospective client database
• The role was a mix of Business Development and Client servicing. It involved interacting with existing clients for improved business prospects and New Client Acquisition.
• The role also included responsibility for gathering Intelligence about the prospective business opportunity and Client Business need Identification and Solutioning.

Aug 2008 – Nov 2008 · 3 mos · Mumbai, Maharashtra, India

• Worked for HP (Hewitt Packard) with its partner agency Solution Digitas as Business Development Executive
• The stint here in the domain Corporate Sales and Marketing for HPGA exposed me to wide variety of tasks including, Lead Generation through existing and new channels, Developing and managing customer relationship, Vendor co-ordination and Client Servicing.

Apr 2007 – Jul 2008 · 1 yr 3 mos · Mumbai, Maharashtra, India

• The role was largely focused on enabling superior customer experience through relationship management, and providing resolution to sales and post-sales inquiries and improve overall team productivity.
• Contributed positively to the team and organization by mentoring new executives and helping them excel.

Jun 2004 – Feb 2007 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Handled the profile of a Team Leader, handling a team of 15 executives and driving operational excellence. The role helped me build strong process & operational excellence traits.
• Served as a Process Trainer for the project. Have trained 19 batches of 500 employees at Mumbai and Bangalore centers.