Sep 2018 – Sep 2019 · 1 yr · Minneapolis, MN

• Developed product vision for content experience capabilities focused on driving over $40M in incremental demand
• Introduced new sprint processes for a 7-person engineering team resulting in a 90% increase in velocity
• Developed a product to improve efficiency of targeted email campaigns which was forecasted to drive $30M-$65M in demand
• Participated in a shark-tank-style pitch program and pitched a product which is forecasted to drive $400M in demand
• Developed and socialized educational content with Target’s product community focused on the use of the scientific method

Oct 2015 – Feb 2017 · 1 yr 4 mos · Redmond, WA

• Defined and managed the roadmap, budget, business and technical requirements, and implementation of a content management solution serving 3rd party Device Partners whose business accounts for 30%+ of Microsoft’s annual revenue
• Managed end of life planning of multiple legacy systems with 160,000+ monthly users
• Launched a large scale v1 product comprised of 11, seven-week, sprints which required backlog management and business and technical tradeoffs while maintaining a variance to budget of less than 5%
• Gathered customer feedback through satisfaction surveys, interviews, and beta tests to inform enhancements and roadmap
• Lead multiple scoping initiatives to address feature and solution gaps in the 3rd party Device Partner portal ecosystem

Jan 2014 – Oct 2015 · 1 yr 9 mos · Redmond, WA

• Managed content investment priorities and channels, maximizing the visibility for reference content from Microsoft IT Showcase for products and services relating to Cybersecurity & Privacy.
• Delivered over 20 business and technical case studies spanning cybersecurity, application compatibility, and productivity to support Microsoft’s enterprise customers in evaluating, deploying, and utilizing Microsoft solutions within their organizations
• Managing a v-team of 5+ writers and program managers through the development and delivery of 10+ concurrent projects
• Partnered with senior leadership to develop the organizational process and strategy for funding, creating, and delivering content
• Influenced 400+ IT Pros through theatre presentations of IT Showcase content and individual discussions at external events

Jul 2013 – Jan 2014 · 6 mos · Redmond, WA

• Created IT Pro Marketing bill of materials, engagement framework, and influencer community for the Surface Pro 2 launch
• Created evidence videos which reached over 21,000 people in 3 months, thereby increasing awareness of Surface with IT Pros
• Influenced customers through over 200 event discussions, 5 executive presentations, and 25 retail employee training sessions
• Delivered Surface experience at Most Valuable Professional (MVP) Summit resulting in an 84% MVP satisfaction

Jan 2013 – Jul 2013 · 6 mos · Redmond, WA

• Next Generation Volume Licensing
• Conducted card-sort and usability studies to define user centric information architecture for the future Volume Licensing Portal
• Usability tested early designs with users from over 7 countries and provided design recommendations based on findings
• Resolved 87% of negative findings identified through RITE and usability studies by partnering with the launch team
• Developed a roadmap for design and execution of an end-to-end field experience supported by the priorities of the end users

Jul 2012 – Jan 2013 · 6 mos · Redmond, WA

• Supported OEM division through the channel incentives program while working specifically on SAP Convergent Charging & Convergent Invoicing.
• Developed a project prioritization framework and process focused on aligning all features and releases to business goals
• Drove 100% completion at all ITLC milestones for quarterly releases of SAP CC/CI ensuring successful release delivery
• Led UAT through 6 monthly releases driving risk and issue management, mitigation, and resolution with development teams which resulted in a 10% reduction in out of cycle releases

Jan 2011 – Jan 2011 · 0 mo · Minneapolis, MN

• Optimized an $80 million company-wide media commitment by recommending a new strategic negotiation process, resulting in cost savings of over $11 million
• Partnered cross-functionally to design and implement a data collection and organization system which improved understanding and transparency for Nature Valley’s $5.9 million sponsorship package
• Conducted competitor and share analyses for the fruit business to aid in the understanding of category growth drivers
• Forecasted growth scenarios and conducted NPV analyses on a $27 million licensing contract and provided recommendation for a continued 3 year investment

Jun 2010 – Aug 2010 · 2 mos · Indianapolis, IN

May 2008 – Aug 2008 · 3 mos · Shelbyville, IN