Oct 2018 – Mar 2019 · 5 mos · Remote

• As their first marketing hire, I contributed towards the following activities:
• Marketing planning of the first Altheapalooza event.
• Setup SEO foundation ( for Bog Altheahood)
• Created visual content assets.
• ~3x their Twitter following & improved engagement.
• Coined “#SwitchToAlthea” for Social Media communications.
• Arranged an event and PR opportunity in Medellin, Columbia.
• Contributed towards rebranding process of Althea.

Sep 2016 – Mar 2019 · 2 yrs 6 mos · San Francisco Bay Area

• Difitek's API-First Back Office helps launch new finance applications faster for a wide range of financial offerings, such as online lending, online investing, trading, cryptocurrencies and ICOs, neobanks, energy and real estate applications. .
• My responsibilities include (but not limited to):
• Lead generation and growth through digital channels.
• Overlooking the SaaS marketing stack.
• Also involved in enhancing the overall UI/UX of their new open source platform.

Mar 2015 – Aug 2016 · 1 yr 5 mos · Pune Area, India

• Hubstaff is a SaaS-based product company headquartered in Indianapolis, USA with a globally distributed team. They're quite transparent about their business, which you can check here: https://hubstaff.baremetrics.com
• My role includes the following:
• Managing customer acquisition through paid and organic channels.
• Setting up and optimizing conversion funnels.
• Managing mobile app growth. (iOS & Android)

Dec 2012 – Feb 2015 · 2 yrs 2 mos · Pune Area, India

• Having managed the agency, my tasks included:
• Planning and executing digital marketing strategies. [SEO/SEM/SMO]
• Working with Google AdWords team and my internal team to optimize and report campaigns.
• Overlooking web design/development and other creative deliverable.
• Client servicing.
• Bright Brain Technologies is a digital services agency that caters to established brands belonging mainly to verticals like Manufacturing and Real Estate.

Apr 2011 – Nov 2012 · 1 yr 7 mos · Pune Area, India

• Freelanced by providing graphic design and development services globally, which included the following:
• Logo Designs.
• Banners / Posters.
• Websites.
• Social Media creatives.
• Emailers.
• Ads.
• Have participated in various freelance marketplaces and design contests.
• This was completely different than what my education was in, hence I learned these skills along the way but didn't wanted to pursue design or development as my career, but they're invaluable in helping me navigate the digital landscape with more hands-on approach.
• Facebook Page: http://www.fb.com/OurHighness

Aug 2010 – Mar 2011 · 7 mos · Pune Area, India

• Sales in a multi-level marketing company.
• Apart from attending their sales training seminars and workshops, tasks involved:
• 1. Selling weight-loss nutrition products.
• 2. Getting people to sell their products by joining your team. .