Apr 2025 – Sep 2025 · 5 mos · Gurugram, Haryana, India

• Empowering Insurance Distributors with cutting-edge SaaS infrastructure – Heph
• We enable Banks, NBFCs, Insurance Brokers, Fintechs, and digital-first players to offer a full suite of insurance products—including Motor, Health, Life, Travel, and Group Insurance—through diverse distribution channels such as branches, field officers, direct-to-consumer journeys, and loan-linked models.
• Our platform integrates with 50+ insurers nationwide, delivering a seamless, fully digital experience for onboarding, policy issuance, and after-sales workflows.

Apr 2023 – Mar 2025 · 1 yr 11 mos

• Led product development for Kartify, the enterprise eCommerce platform
• powering 80+ leading D2C brands , driving $45M+ GMV annually .
• Launched Flipshop in 2023, a self-serve version of Kartify, attracting 25,000+
• small sellers to create their online stores and digitize their businesses.
• Spearheaded 20+ third-party integrations across payments, logistics,
• marketing, and analytics , enhancing platform capabilities and merchant
• adoption.
• Links - https://www.youtube.com/@FlipshopSeller

Jun 2022 – Mar 2023 · 9 mos

Aug 2021 – May 2022 · 9 mos

• Lead the Product and Engineering team into building the software
• ecosystem that will power the company’s Logistics and FinTech
• business.
• Worked closely with the Operations and Customer Success teams
• to deeply understand the industry challenges and designed
• solutions accordingly.

Mar 2021 – Aug 2021 · 5 mos · Gurugram, Haryana, India

• Orchestrated collaboration across diverse cross-functional teams
• and external stakeholders to strategically prioritize, construct, and
• execute a well-defined roadmap for Kartify.

Jan 2014 – Dec 2015 · 1 yr 11 mos

• Co-founded an ecommerce store for quirky, imported lifestyle and tech products targeting niche consumer segments.
• Launched with strong traction: 25 orders on first day through organic social media campaigns
• Scaled to 10,000+ orders over 2 years, handling end-to-end operations
• Managed supply chain, vendor partnerships, order fulfillment, and customer experience
• Built using Asterro's technical resources in a cross-company collaboration model
• Transitioned ownership to co-founder in 2016 to focus on scaling Asterro and larger B2B product opportunities.

Jan 2013 – Mar 2021 · 8 yrs 2 mos · New Delhi Area, India

• Built and scaled a product development company from a solo founder to 25+ professionals, partnering with startups and enterprises to launch 20+ digital products across multiple industries.
• 🚀 Notable Products Built:
• FinTech & Logistics Platform (2018-2020)
• Developed a nationwide partner network management system for 500+ franchise locations across India, including payment processing, insurance integrations, and courier logistics. Led product strategy and managed cross-functional team of 15+ engineers building this multi-system SaaS platform.
• Automotive SaaS Products (2017-2019)
• Built multiple auto industry management platforms:
• ZealAuto: Car garage management system for Dubai-based client
• RentACar Platform: Fleet management and rental booking system
• Fleet360: GPS-based fleet tracking and optimization for car rental companies
• Education Management SaaS - Skill360 (2016-2017)
• Developed tuition center management platform competing with Classplus, featuring student enrollment, attendance tracking, payment processing, and parent communication.
• Enterprise eCommerce Platforms (2014-2018)
• Led product development for 50+ online stores including brands like Archies, KingKoil, medical equipments online retailer, and wedding marketplace, serving 100K+ customers.
• 💡 Product Philosophy:
• Shifted focus in 2016 from development services to building scalable SaaS products and long-term product partnerships. Led end-to-end product strategy: customer discovery, roadmap definition, technical architecture, and go-to-market execution.
• 📊 Impact:
• Scaled team from 1 to 25+ professionals
• Generated 2Cr+ in revenue
• Built products serving 100K+ end users
• Delivered 20+ product launches across eCommerce, FinTech, EdTech, logistics, and automotive sectors
• Established reputation for quality work, resulting in organic client referrals and sustained partnerships

Jun 2011 – Dec 2011 · 6 mos · Noida