Aug 2024 – Present · 1 yr 7 mos · Miami, Florida, United States · Hybrid

• Founder of Maravedi, a boutique firm driving premium spirits and wine brands to market success. Now focused on empowering entrepreneurs and leaders to scale influence and authority on LinkedIn.

Apr 2021 – Jul 2024 · 3 yrs 3 mos · Miami, Florida, United States · Hybrid

• Selected by company founders to institute a high-performing cross-functional team, driving collaboration across Sales, Strategy, Commercial Planning, and Sales Enablement.
• Realized the completion of a National request for proposal across 8 regions, aligning investment metrics with strategic objectives.
• Conducted a strategic sales team organization, aligning resources with high-growth areas; this initiative resulted in significant annual growth in net sales value, driving a 90% increase in year-over-year distribution points.
• Created and executed a nationwide route-to-market strategy across 40 states, propping up a 32% increase in shipment growth for Pernod-Ricard-owned brands, exceeding the quarterly revenue target.
• Executed a detailed review of budget allocations to identify underperforming areas and engaged investment strategies that grew revenue by 34% while curbing unnecessary expenditures.
• Established launch timelines and milestones for new brands, improving project adherence by 25% and ensuring a smooth market entry for Shanky's Whip Irish Whiskey across 50 states in less than 12 months.
• Implemented marketing campaigns that transformed Shanky’s Whip into the number one fastest-growing Irish whiskey, as reported by A.C. Nielsen in the first year.
• Established strong relationships with key decision-makers at significant retailers, securing authorizations from 15+ national accounts and propelling product placement into over 12,000 stores nationwide.
• Effected a targeted strategy to penetrate beverage alcohol-regulated control states, adding 8,000 nine-liter cases in new business listings for Shanky’s Whip.

Sep 2019 – Apr 2021 · 1 yr 7 mos

• Revamped division operations, resulting in the sale of 2.2 million nine-liter cases, achieving a revenue increase of over $35 million across seventeen states while implementing best practices in brand management.
• Unified teamwork among 39 Sales, Strategy, Trade Marketing, and Finance professionals to launch initiatives that drove interdepartmental collaboration and influenced achieving 95% of quarterly revenue targets.
• Supervised ten open states and six control markets, managing volumes that accounted for 45% of total U.S. annual volume; developed strategies that enhanced regional performance metrics.
• Produced record-breaking performance during the C-19 pandemic that led to a 25% increase in volume growth and a 20% increase in revenue value across the division for fiscal 2019.

Apr 2017 – Sep 2019 · 2 yrs 5 mos

• Analyzed market trends and consumer preferences to adapt pricing strategy, resulting in significant sales growth of full-strength 1800 tequilas in Florida, climbing from 35,000 to over 100,000 cases between 2010 and 2019.
• Reinvigorated relationships with key distributors and retailers, leading to a 23% expansion in distribution for Jose Cuervo and 1800 tequila ready-to-drink products, driving sales growth from 70K to 120K nine-liter cases.
• Guided 5 emerging leaders through tailored development plans, with 80% of participants achieving leadership roles within 18 months, including one manager who became a top performer recognized with an MVP award.
• Promoted to Division Vice President following the successful execution of a market analysis project that identified three key growth areas, positioning the division ahead of competitors in emerging markets.

Jul 2013 – Apr 2017 · 3 yrs 9 mos

• Streamlined end-to-end coordination of territory sales across two sites and four direct reports, achieving double-digit year-over-year growth for core brands through targeted marketing initiatives and strategic customer engagement.
• Orchestrated strategic initiatives that propelled Florida to the top volume market for Dobel Tequila, surpassing 15,000 nine-liter cases and capturing an impressive 20% national market share.

Oct 2010 – Jul 2013 · 2 yrs 9 mos

• • Accelerated a high-performance culture by mentoring 3 emerging leaders, including one that earned the prestigious annual President’s Cup award for excellence.

Jun 2008 – Oct 2010 · 2 yrs 4 mos · Miami, Florida, United States · Remote

• • Facilitated the successful sale of Glenfiddich 50 years at Christie's auction in 2009, resulting in a record-breaking $38,000 sale price; recognition included the esteemed National Value Award for outstanding achievement.

Oct 2006 – Jun 2008 · 1 yr 8 mos · Miami, Florida, United States · Remote

• • Guided strategic partnerships with bars and restaurants, resulting in a 25% increase in brand placements, expanding product accessibility across South Florida for Hendrick's Gin and Sailor Jerry Rum.

Feb 2004 – Oct 2006 · 2 yrs 8 mos · Remote

• • Conceived a comprehensive market analysis to identify critical trends for Remy Martin 1738, leading to a 350% surge in case volumes.

Oct 2003 – Feb 2004 · 4 mos · Remote

• • Conducted 120 brand sampling events in the Miami metro area.