Yash Karanjia

Digital Marketing Specialist

Gurugram, Haryana, India2 yrs 10 mos experience

Key Highlights

Delivered $50M+ in revenue for leading brands.
Spearheaded integrated campaigns at Google.
Expert in data-driven brand growth strategies.

Stackforce AI infers this person is a MarTech professional with expertise in performance marketing and digital strategy.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingAnalyticsEvent ManagementMarketing Strategy

Other Skills

Google AdsCampaign OptimizationClient Growth StrategyAutomationReportingData VisualizationDashboardsCommunicationProblem SolvingStrategic PlanningSenior Stakeholder ManagementTheatreArt DirectionCreative StrategyPerformance Measurement

About

I’m a results-driven product and performance marketing professional with hands-on experience delivering $50M+ in revenue for leading brands across India and APAC. At Google, I’ve spearheaded integrated campaigns, shaped go-to-market strategies, and pioneered data-driven brand growth. My passion is turning insights into impact—through A/B experimentation, stakeholder collaboration, and compelling, measurable storytelling. I thrive at the intersection of marketing innovation and client partnerships, and am excited to connect about opportunities in client solutions, growth marketing, and digital strategy in the tech space.

Experience

Google

Digital Marketing Specialist

Aug 2023 – Jul 2025 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

1.Campaign Optimization & Client Growth Strategy: Managing and optimizing campaigns for 30+ Lead-Gen clients across APAC, including major brands, to deliver impactful digital marketing outcomes.
2. Automation & Reporting: Built automated reporting systems using Apps Script, streamlining processes and enhancing operational efficiency across multiple verticals.
3. Pipeline Management: Program-managed India Ops pipeline and priority metrics, ensuring consistent performance through simplified action plans and strategic updates.
4. Dashboards & Insights: Designed automated dashboards for key areas like creative excellence, campaign progression, and performance metrics, improving visibility and decision-making.
5. Cross-functional Collaboration: Partnered with cross-functional teams to drive key business goals, establish scalable frameworks, and surface actionable recommendations.
6. PMax Expertise: Specialized in analyzing and optimizing PMax campaigns, improving performance and delivering data-driven insights.
7. Strategic Growth: Developed custom strategies, introduced new products, and implemented full-funnel marketing solutions to enhance client success and growth.

Google AdsDigital MarketingPerformance Marketing

Intact event and entertainment

2 roles

Manager

Jul 2022 – Jun 2023 · 11 mos · Bhopal, Madhya Pradesh, India · On-site

₹20L+ ticket sales generated
₹5L sponsorships via influencer marketing
BTL activation, branding, on-ground GTM

CommunicationProblem SolvingEvent ManagementMarketing Strategy

Intern

May 2022 – Jun 2022 · 1 mo · Bhopal, Madhya Pradesh, India · On-site

1.Conceptualized to bolster efficiency in managerial techniques for backstage, green room, and light operation.
2. Conducting promotional campaigns and ensuring implementation of work assigned to volunteers.
3. Coordinating with various stakeholders & establishing a system of checks and balances for smooth execution.
4. Responsible for standard operating procedures and execution of the event while coordinating with the team.
5. Coordinating with the teams for smooth conduct of the event & responsible for promoting the flagship event.
6. Conceptualizing and organizing the event and developing proposals to get sponsors for the event.

CommunicationProblem Solving

Bhopal smart city development corporation limited

Public Relation Intern

Oct 2020 – Nov 2020 · 1 mo · Bhopal, Madhya Pradesh, India · On-site

Developed engaging content for press releases, social media, and website updates, enhancing public awareness of Bhopal Smart City initiatives.
Supported media outreach efforts by drafting pitches and coordinating interviews, fostering strong relationships with journalists and bloggers.
Assisted in organizing impactful events like Cyclothon and Streets for People, ensuring smooth execution and high community engagement.

Strategic PlanningSenior Stakeholder Management

Limca book of records - india

World Record

Oct 2019 – Mar 2020 · 5 mos · Bhopal, Madhya Pradesh, India

Limca book of records and Best of India records for the longest drama onstage "Katha-e-Hind" which longed for 48.5hrs. The drama was performed by the Mayaar theatre group with a team of 60 students.

TheatreArt Direction