Nikunj G.

Co-Founder

Bengaluru, Karnataka, India11 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 9+ years of experience in product marketing.
  • Proven track record in driving growth for startups.
  • Expert in translating technical jargon for customers.
Stackforce AI infers this person is a Product Marketing expert in the SaaS and Marketing Technology industries.

Contact

Skills

Core Skills

Product MarketingGrowth MarketingMarketing Operations

Other Skills

CRMCampaign OptimizationContent ManagementContent MarketingCross-Functional CollaborationDemand GenerationDigital MarketingEmail MarketingGTM StrategyGoogle AnalyticsHubSpotMarketing AutomationMicrosoft PowerPointMySQLPMM

About

As a Product Marketer with a technical background, I possess a unique blend of technical expertise and marketing acumen that helps me understand and communicate the value of complex products to potential customers. With 9+ years of experience working with growing startups, I have a proven track record of driving growth through successful product launches, customer acquisition, and revenue growth. My technical background allows me to work closely with product development teams to ensure that the product is not only technically sound but also meets the needs of the target market. I am adept at translating technical jargon into language that resonates with customers, making it easier for them to understand the benefits of the product. As a strategic thinker, I am able to identify market opportunities, develop go-to-market strategies, and execute plans to drive growth. I have developed strong cross-functional skills that allow me to work effectively with teams across sales, marketing, engineering, and design. I thrive in fast-paced environments and enjoy the challenge of working with startups to create and execute on product marketing plans that drive success. Overall, I am a strategic thinker, collaborative leader, and data-driven marketer with a passion for driving growth and success for startups.

Experience

Gupshup

Senior Product Marketing Manager

Apr 2021Present · 4 yrs 11 mos · Bengaluru, Karnataka, India · Hybrid

  • AI-powered Conversational Engagement Solutions for Brands
  • Marketing & Growth: Research, plan & execute regional GTM strategies, increasing brand awareness and driving new leads & conversions
  • Product Positioning & Messaging: Craft compelling value propositions, product narratives and differentiated messaging frameworks to enhance market positioning
  • Sales Enablement & GTM Alignment: Develop high-impact sales collateral, pitch decks and case studies, empowering sales teams improve engagement & increase win rates
  • Strategic Demand Generation: Drive pipeline growth through multi-channel demand generation initiatives, including ABM, digital campaigns & strategic agency partnerships
  • Performance Marketing: Plan & execute paid campaigns across Google Ads & LinkedIn, optimizing spend and maximizing efficiency to accelerate qualified lead acquisition.
  • Cross-Functional Collaboration: Partner closely with Product, Sales & GTM teams on product launches and regional expansion initiatives in 10+ global markets
Marketing OperationsPerformance MarketingProduct PositioningSales EnablementDemand GenerationCross-Functional Collaboration+2

Edgetensor

Product Marketing and Management

Jan 2019Jan 2021 · 2 yrs · Bengaluru, Karnataka, India · On-site

  • Defined GTM strategy & product messaging for AI products across five industries
  • Created onboarding programs, marketing collateral, and case studies to drive adoption
  • Drove digital marketing initiatives, increasing inbound leads by 30%
GTM StrategyProduct MessagingDigital MarketingProduct Marketing

Key media

Senior Marketing Specialist

Jan 2018Jan 2019 · 1 yr · Bengaluru Area, India · On-site

  • Go-to person for CRM, marketing automation and email marketing
  • Led CRM and Marketing Automation for a global team of 50
  • Led successful data migration of 250K+ users from MS Dynamics to Hubspot
CRMMarketing AutomationEmail MarketingMarketing Operations

Innovaccer

Senior Marketer

Jan 2015Jan 2018 · 3 yrs · New Delhi Area, India · On-site

  • Led CRM and web analytics, optimizing campaigns to boost conversion rates by 20%
  • Enhanced lead qualification efficiency by 25% through automated marketing workflows, improving MQL to SQL conversion rate and reducing manual effort
  • Headed a team of 3 to develop micro-tools to power high-impact marketing initiatives
Web AnalyticsCampaign OptimizationMarketing Operations

Movierdo

Founder

Jan 2014Present · 12 yrs 2 mos · Bengaluru Area, India

  • Published 500+ articles with a team of 50+ remote content writers
  • Established a following of 100K+ across social media

Education

The LNM Institute of Information Technology

Bachelor of Technology - BTech — Computer Science

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