Apr 2017 – Present · 8 yrs 11 mos · Reno, Nevada, United States · Hybrid

• Founded and scaled a progressive tech-driven branding & marketing agency, leading end-to-end business strategy, operational execution, and revenue acceleration in fast-paced, competitive markets.
• Spearheaded integrated marketing programs across B2B technology, SaaS, biotech, automation, gaming, and retail industries— driving pipeline growth, customer acquisition, and brand visibility.
• Built and evolved high-impact brand architectures, ensuring consistency across digital, PR, event, and sales enablement channels while adapting to market-specific nuances.
• Designed and optimized data-driven, multi-channel campaigns (PPC, ABM, content, events) to drive measurable engagement and ROI—aligning closely with sales and product teams.
• Directed and inspired global, cross-functional teams to execute against business goals—aligning marketing, revenue, product, and partner strategies for maximum impact.

Nov 2013 – Apr 2017 · 3 yrs 5 mos · reno, nevada

• Spearheaded the launch and scaling of new business verticals—including emerging sectors like esports—by architecting and executing go-to-market strategies that drove pipeline acceleration and brand visibility.
• Directed multi-channel campaigns across digital, social, and national media to deliver measurable lead generation, customer acquisition, and C-suite engagement.
• Developed end-to-end lifecycle programs to increase customer retention, upsell/cross-sell opportunities, and overall revenue performance across diverse platforms.
• Led strategic planning, budgeting, and analytics-driven performance reviews to continuously optimize marketing investments, improve ROI, and align efforts with organizational revenue goals.

Aug 2012 – Nov 2013 · 1 yr 3 mos · Sparks, Nevada

• Designed and executed integrated sales enablement, marketing, and communications strategies to accelerate revenue growth and enhance go-to-market performance.
• Led the planning and execution of high-impact events and activations to drive engagement, strengthen brand presence, and support business development.
• Directed PR strategy and media relations to elevate brand reputation, secure earned media opportunities, and amplify key messaging.

Mar 2006 – Jun 2009 · 3 yrs 3 mos · Reno, NV

• Founded and scaled a multi-million-dollar digital marketing agency, building and leading a high-performing cross-functional team of 15, while cultivating a culture of innovation and accountability.
• Spearheaded growth marketing programs for high-profile clients like General Electric and major international airports, delivering a 200% increase in sales over two years.
• Conceptualized and deployed cutting-edge digital signage networks and interactive kiosk systems for transportation and automotive sectors, driving multimillion-dollar revenue streams.
• Directed the development of interactive digital media experiences across retail, hospitality, gaming, entertainment, and healthcare, driving customer engagement and expanding market presence.
• Received a prestigious Telly Award and was recognized as Nevada’s 3rd Best Start-up in 2007 for outstanding innovation and business performance.

Jan 2000 – Mar 2006 · 6 yrs 2 mos · Reno, NV

• Led the creation of high-impact marketing assets, including nationwide direct mail and digital campaigns, to drive engagement, lead generation, and conversion at scale.
• Spearheaded the modernization of digital ecosystems—transforming legacy web platforms (Intranet, Extranet, and Internet) into scalable, revenue-generating e-commerce portals.
• Developed integrated sales enablement toolkits and communication frameworks that empowered field teams and partner agencies with consistent, compelling brand narratives.
• Directed cross-functional production teams in the end-to-end creation of commercials, video content, and interactive animations to support brand storytelling and product launches.
• Defined enterprise-wide standards for web development and digital branding while driving international web strategy to ensure scalability and alignment across regions.
• Shaped digital content and interactive media strategies to enhance user experience, support customer journeys, and maximize campaign effectiveness across multiple channels.

Jan 1995 – Dec 1997 · 2 yrs 11 mos · Hong Kong

• Established business partnerships between Europe and China, leading to a 50% increase in one year.
• Developed segmentation, targeting and positioning strategy for new products in the fashion industry and consumer goods.
• Created protocols and contracts between international corporations to enable constant exchange of goods.
• Designed company collateral and communication tools.

Jan 1991 – Jan 1995 · 4 yrs · Grenoble Area, France

• Realigned the company’s sales and branding strategy to adapt to evolving market demands, driving a 60% revenue increase within two years.
• Established and managed sales agencies across 15 international territories, growing the export business to account for 20% of total company revenue.
• Successfully opened new markets in Europe, the United Arab Emirates, the United States, North Africa, and China.
• Provided strategic recommendations on product development and profitability enhancement.
• Led and developed a network of international sales agents, enabling market entry and expansion.
• Oversaw job costing, budgeting, forecasting, and implemented cost-effective vendor sourcing strategies.
• Conceptualized, designed, and delivered marketing collateral to support global business development initiatives.