Mar 2025 – Present · 1 yr

Dec 2020 – May 2025 · 4 yrs 5 mos

• I manage the Content Marketing & Partnerships Team at GetResponse, a B2B SaaS company serving 350,000 SMB companies worldwide.
• Responsibilities include:
• ▪Developing a comprehensive content marketing strategy focused on achieving specific KPIs (traffic, signups, leads) across multiple marketing channels (blog, webinars, email marketing, webinars, off-page SEO, partnerships)
• ▪Leading a remote team spread across multiple locations and time zones
• ▪ Planning, scheduling, and managing content marketing and partnership projects such as whitepapers, guides, webinars, presentations, and other co-marketing activities.
• ▪ Analyzing and optimizing previously published content marketing pieces for higher SEO and conversion results using analytical tools such as Google Analytics, Google Search Console, Ahrefs, and Surfer.
• ▪ Creating, delegating, and outsourcing content pieces to external writers and agencies
• ▪ Contributing to internal and external publications
• ▪ Running presentations, webinars, and workshops about emails, landing pages, and marketing automation at various conferences and events
• ▪ Working closely on content projects with the Design, Front End Developers, and Product Marketing Teams
• ▪ Designing and optimizing email marketing campaigns for the content-related campaigns
• ▪ Link building

Feb 2015 – Dec 2020 · 5 yrs 10 mos

• My main responsibilities included:
• ▪ Leading a team of two wonderful, creative, and highly-engaged content creators (developing content in all popular formats: video, podcasts, articles, infographics, webinars, ebooks)
• ▪ Planning, scheduling, and managing content marketing projects such as whitepapers, guides, webinars, and presentations
• ▪ Analyzing and optimizing previously published content marketing pieces for higher SEO and conversion results using analytical tools such as Google Analytics, Google Search Console, SEMrush, SearchMetrics, and Buzzsumo.
• ▪ Creating, delegating, and outsourcing content pieces to internal and external writers
• ▪ Contributing to internal and external publications
• ▪ Running presentations, webinars, and workshops about emails, landing pages, and marketing automation at various conferences and events
• ▪ Working closely on content projects with the Design and Front End Developers Teams
• ▪ Designing and optimizing email marketing campaigns for the content related campaigns

Jul 2013 – Jan 2015 · 1 yr 6 mos

• ▪ Co-authoring industry and company blogs (blog.getresponse.com, emailmarketing.pl)
• ▪ Evaluating clients' email marketing practices and designing strategies to maximize the effectiveness of their campaigns and their marketing ROI
• ▪ Conducting training sessions with clients introducing them to functionalities of GetResponse and GetResponse360 email marketing platforms
• ▪ Coordinating and managing projects that require a close and organized work between company internal departments (graphic designers, webmasters, copywriters, sales) as well as external companies including market leading interactive agencies
• ▪ Partaking in industry specific events such as ad:tech Singapore 2013, ad:tech London 2013, Europe's Customer Festival London 2013 actively representing the company and seeking out new market trends

Sep 2012 – Jun 2013 · 9 mos

• ▪ Account Manager for multiple key international clients of GetResponse and GetResponse360 including ones that are market leaders in their respective industries such as retailing, jewellery or on-line marketing
• ▪ Represented the company at the 2012 New York ad:tech Digital Marketing Event - responsible for promoting, and educating about the company and its services to the potential and already existing clients
• ▪ Coordinating and managing projects that require a close and organized work between our internal departments (graphic designers, webmasters, copywriters, sales) as well as external companies including market leading interactive agencies
• ▪ Analyzing deliverability-focused metrics such as email bounce rates, open rates, bounce details
• ▪ Providing support services to customers by educating them in email best practices, with the aim of maximizing inbox delivery
• ▪ Reviewing inbox audit results with customers, providing information on how to improve delivery through changes in practices, and policies

Dec 2011 – Sep 2012 · 9 mos

• ▪ Processed, and co-ordinated projects that involved strong cross-departmental co-operation to achieve great results for some of the key clients of the company
• ▪ Expanded the already established knowledge and skills in the areas of Account Management, Customer Service, and E-Mail Marketing
• ▪ Managed multiple international and domestic clients using the leading E-Mail Marketing Platforms - GetResponse and GetResponse360