Mariyam Sherwani

Digital Marketing Specialist

Noida, Uttar Pradesh, India7 yrs 8 mos experience

Key Highlights

  • Proven expertise in brand health tracking and consumer research.
  • Strong background in media planning and optimization.
  • Skilled in developing comprehensive marketing strategies.
Stackforce AI infers this person is a Marketing Specialist with expertise in Fintech and Media sectors.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyProject ManagementMarket ResearchProduct MarketingMedia PlanningBrand ManagementEvent ManagementMedia Buying

Other Skills

Operations ManagementAssociation MarketingLoyalty ProgramsStrategic AlliancesVendor ManagementAbove the LineBelow the Line AdvertisingAdvertisingContent MarketingB2B MarketingLead GenerationBTL ActivationsGrowth Marketing

Experience

7 yrs 8 mos
Total Experience
1 yr 5 mos
Average Tenure
6 mos
Current Experience

Network18 media & investments limited

Marketing Manager

Nov 2025 – Present · 6 mos · Noida · On-site

Operations ManagementAssociation MarketingProject ManagementMedia BuyingMedia PlanningLoyalty Programs+15

Airtel payments bank

Marketing Manager

May 2024 – Nov 2025 · 1 yr 6 mos · Gurugram

  • Driving Brand Health tracking, Consumer Research, and Product Marketing for Financial Services, including Lending and Insurance, alongside Brand GTM strategy.
Market ResearchProduct Marketing

Paytm

Assistant Marketing Manager

Oct 2022 – Apr 2024 · 1 yr 6 mos · Noida, Uttar Pradesh, India

  • Oversee media planning and optimization to meet business objectives. Formulating the Omni media strategy for Paytm including TV, Print, Radio, Cinema and Outdoor.
Media BuyingVendor ManagementMedia PlanningProject Management

The indian express

2 roles

Deputy Manager - Brand

Jul 2022 – Oct 2022 · 3 mos · Noida, Uttar Pradesh, India

Strategic AlliancesLoyalty ProgramsMedia BuyingVendor ManagementBrand ManagementEvent Management

Assistant Brand Manager

Jun 2021 – Aug 2022 · 1 yr 2 mos · Noida, Uttar Pradesh, India

Strategic AlliancesLoyalty ProgramsBrand ManagementEvent Management

Vlcc

3 roles

Assistant Marketing Manager

Sep 2020 – Jun 2021 · 9 mos

  • Media Planning, BTL and Incentre Branding, Social Media Management & Campaigns
  • Handling Regional Teams for VLCC Wellness & VLCC Skill Development

Assistant Marketing Manager

Promoted

Mar 2020 – Sep 2020 · 6 mos

  • Influencer Marketing, Managing Social Media, Media Planning (ATL & OOH) for VLCC Wellness
Media BuyingVendor Management

Assistant Marketing Manager

Aug 2019 – Mar 2020 · 7 mos

  • BTL activities, Alliances & Corporate Wellness Camps at VLCC Wellness
  • Coordination with Regional Teams and Pan India Alliance

Cosmo times

Assistant Marketing Manager

Feb 2017 – Feb 2018 · 1 yr · New Delhi Area, India

University of pennsylvania

Communication Trainer

Jan 2015 – Feb 2015 · 1 mo · New Jersey

Education

Somerville School - India

Intermediate

Hamdard Public School

High School — Humanities/Humanistic Studies

Delhi University

Bachelor of Arts - BA — History

Indira Gandhi National Open University

Master of Arts - MA — History

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