Atul Gupta

Business Development Executive

Bengaluru, Karnataka, India13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 11 years of experience in diverse industries.
Proven track record in brand management and marketing campaigns.
Expertise in driving sales growth in FMCG sector.

Stackforce AI infers this person is a seasoned marketing professional with expertise in FMCG and brand management.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyCategory ManagementTrade MarketingSales & DistributionTeam LeadershipMarket Analysis

Other Skills

Product MarketingMarketing CampaignsProject ManagementBusiness StrategyCustomer Lifecycle ManagementPriority ManagementBusiness DevelopmentTeam ManagementDistribution StrategiesFast-Moving Consumer Goods (FMCG) SalesSales Operationsgeneral tradeCustomer Relationship Management (CRM)Event PlanningEvent Management

About

Marketing professional with focus on brand strategy, campaign management, and market analysis. 11+ years of proven track record & experience in FMCG, Automobile and IT industries. Excellent reputation for result orientation, passionate working style, futuristic outlook, risk mitigation plans, persistent approach and people management skills. Consistently worked out of the comfort zone by taking varied roles in different industries to enhance my learning and skill set.

Experience

Itc limited

2 roles

Senior Brand Manager

Promoted

Apr 2023 – Present · 2 yrs 11 mos · Bengaluru, Karnataka, India · On-site

Leading brand marketing for Marie and Vitality segments of Sunfeast Biscuits and managing annual P&L of ~1000 cr for Sunfeast Marie, Super Milk, Farmlite Digestive and Glucose.
Enhancing brand metrics such as TOM, Spont, and penetration by implementing effective campaigns.
Leading cross-functional teams in the execution of marketing campaigns, achieving targeted objectives, and metrics.
Other key responsibility areas include market research, concept testing, product development, and channel management.
PRODUCTS LAUNCHED: Sunfeast Evening Marie Light, Sunfeast Thin Arrowroot
KEY CAMPAIGNS:
Sunfeast Surya Vardaan: Social campaign done during Rath Yatra 2025, integrating brand proposition with cultural significance of the festival.
StrongTeam Nameplate: Take strong POV for brand & bring about equal partnership in the home and on the nameplate.
Chath ke Geet: Integrate brand proposition 'Sun Wala Marie' with regional beliefs of Bihar through an animated song.
Surprisingly Tasty: Taste forward communication campaign for Farmlite Oats range to position Farmlite Oats cookies as “surprisingly tasty” cookies despite having ‘Oats’

Product MarketingMarketing CampaignsBrand ManagementMarketing StrategyProject ManagementBusiness Strategy+1

Senior Category Development Manager - Snacks, Noodles & Pasta

Mar 2021 – Mar 2023 · 2 yrs · Bengaluru, Karnataka, India · On-site

Oversaw category advancement in GT for two of four ₹1,000 Cr+ brands at ITC, contributing 28% (₹4,500 Cr) to the total foods business turnover.
Enhanced snacks large packs salience from 28% in FY'23 to 34% in FY'24, while driving portfolio performance (14% GOLY FY'23).
Planned & executed GTM for 10 brand/variant launches including traditional namkeens & Bingo Hashtag chips.

Priority ManagementBusiness DevelopmentTrade MarketingCategory ManagementTeam Management

Britannia industries limited

2 roles

Area Sales Manager

Jun 2019 – Feb 2021 · 1 yr 8 mos

Generating 13 Crores GSV monthly (13% growth over last year) while handling Eastern Delhi, Noida, Ghaziabad and Greater Noida
Responsible for Top line delivery, Sales forecasting, executing distribution and GTM agendas, field force recruitment and supervising monthly review meetings
Handling 16 distributors and 18000 retail outlet with a team of 6 direct reportees (ASE) and 95 indirect reportees (salesmen)
Increased direct coverage by 2% in Q2 2019 over last quarter by efficient beat mapping and span management
Projects Undertaken: Increasing direct coverage in outskirts of Greater Noida

Sales & DistributionTeam LeadershipDistribution StrategiesFast-Moving Consumer Goods (FMCG) SalesSales Operations

Trade Marketing Manager

Jul 2018 – May 2019 · 10 mos

Responsible for channel program management & extraction, GTM execution in the region, Brand activation planning & co-ordination & execution, Managing trade spends & spend optimization, Competitive Intelligence gathering, Coordination with external vendor(s) for implementation of plans.
Major Achievements: Over-delivery in 8 out of 10 KRAs for FY 18-19 while keeping within trade budget

Priority ManagementTrade Marketinggeneral tradeCategory ManagementMarket Analysis

Tata motors

2 roles

Senior Manager

Feb 2017 – Jun 2018 · 1 yr 4 mos

Handled channel sales for small commercial vehicles (< 2 Tonnes GVW) for 3 dealerships spread across 16 districts, managing manpower of 40 sales executives.

Priority Management

Management Trainee

Jul 2016 – Jan 2017 · 6 mos

Project 1: Establish Ultra range trucks in Rated Load Captive Segment across the East Region
Key assignments
Identifying key micro market geographies in each state as potential markets to promote Ultra range.
Locating all major C&F/Distributors of Rated load captive customers mainly from FMCG/White Goods/Poultry/Lubricants/Bottling Plants
Mapping these customers to respective dealers and prepare plan for conducting load trials through capitalized vehicles.
Planning & Executing engagement programs with all key stake holders ie customers/drivers/purchase managers of these identified customers through customer meets/driver training programs etc.
Target for positioning min 100 Ultras in 6 months in this segment. (Actual retail achieved=89)
Project 2: Managing roll-out of mobility solutions for improving existing sales process and better pipeline monitoring at all levels
Project aimed at bringing about a digital disruption in the existing sales process of TML by means of creating a mobility solution for the sales force
Responsible for coordinating the project named as “E-Guru” across North and East regions
Involved in gathering feedback during pilot phase and monitoring its integration into the app on merit basis
The objective of the app is to facilitate and direct customer need analysis, suggest suitable product basis the identified need, showcase TML edge over competition by deploying 3D modelling, spec sheets and operating economics calculation, and discuss the different services under the ecosystem

Anand group india

Marketing Intern

Apr 2015 – Aug 2015 · 4 mos · Greater Delhi Area

Responsible for identifying effective and economic social media marketing avenues and utilizing them further to enhance ANAND and SUJÁN brand presence
Key Assignments/ Initiatives:
Ideated and executed online campaigns for engaging employees
Benchmarked social media presence of the group against competitors, OEMs and Joint Venture partners
Analyzed available off the shelf solutions to setup an e-commerce store for Suján Boutique
Planned online campaign for conducting Anand Case Study at IIM Lucknow and MDI Gurgaon

Club markup, the marketing club of imt ghaziabad

Coordinator

Feb 2015 – Mar 2016 · 1 yr 1 mo

Club MarkUp is the official marketing club of IMT Ghaziabad. Key responsibilities of my work here include:
Managing team of 38 students
Recruiting students from junior batch
Planning and organizing events (3 National level and 3 intra-college level till now)
Interacting and collaborating with corporate leaders
Designing creative content

Club markup - the marketing club of imt ghaziabad

Member

Jul 2014 – Feb 2015 · 7 mos

Club MarkUp is the official marketing club of IMT Ghaziabad. Key responsibilities of my work here include:
event organization
corporate interaction
creative content & design.