Mar 2024 – May 2025 · 1 yr 2 mos

• 1. Samsung Galaxy S25 Series
• 2. Samsung Galaxy Z Fold6 | Z Flip6
• 3. Samsung Galaxy A55 | A35

Oct 2022 – Mar 2024 · 1 yr 5 mos

• Product Lifecycle Management (GTM, Sustenance, Phase out), Galaxy A54|A34 Launched in Mar’23
• Pricing, Sales, PnL Management
• Marketing Strategy & Planning (ATL, BTL, Digital, Ecommerce, Social, Influencer)
• Channel Strategy, Demand Planning
• Market Share Management
• Monthly, Quarterly, Yearly Forecasting & Planning

Sep 2021 – Sep 2022 · 1 yr · Gurugram, Haryana, India

• Media strategy, buying & Campaign management across Amazon, Flipkart, Myntra, Nykaa, Tata Cliq
• Search engine optimization and marketing, 1.5X search advertising ROAS YOY
• Increased % contribution of amazon as brand awareness source by 100% YOY
• Received an annual award for contribution to the personal care category within 3 months of joining
• Achieved 100% growth in sell out in Q4’21 acting as interim Account Manager
• Influencer marketing & Live commerce for 3P (20% inc. in beauty portals contribution to 2022 GMV)

Jul 2020 – Sep 2021 · 1 yr 2 mos

• Media planning, Media buying & Campaign management with annual spends of around 300 MM
• Analysing spends, performance and trends for digital campaigns run on E-commerce portals
• Search engine optimization, marketing and driving improvement in ROAS (consistently delivering a ROAS over 40 for search campaigns, 1.75X more than historical trends for Whirlpool)
• Product Catalog Management (including Imagery, video shoots, CX etc.)

Oct 2019 – Jul 2020 · 9 mos

• Responsible for 2 Distributors and a sub-dealer network of 175+ with an annual volume of 15000 units
• Increased primary GMV by 25%, improved marketing mix resulting in ASP increase of 8%
• Managing a team of 20 DSOs and Promoters

Jul 2018 – Sep 2019 · 1 yr 2 mos

• Projects during Management Trainee Stint:
• ● E-commerce Manager [Mar 2019 – Sept 2019]
• Increased conversion by 15% through:
• Product Catalog Innovation, Management, product page experience
• Keyword optimization to increase product listing rank, Search campaign execution for Amazon
• Working with internal and external stakeholders to increase ROI through transformation of trade centric marketing and brand communication to effective online communication
• ● Area Sales Manager – Distribution, Surat City [Nov 2018 - Feb 2019]
• Responsible for 150+ sub-dealer network with an annual volume of 12000 units
• Increased secondary GMV by 12% through DSO feedback loop and primary analysis
• ● Driving Cost Efficiency in Basic Technology (Global Supplier Sourcing) [Oct 2018]
• Supplier Base Rationalization (Suggested plans to save 5MM+ annually)
• Capability Analysis of current suppliers & exploring new suppliers (using 3PL)
• ● Competition Benchmarking & Planogramming (Marketing) [Aug 2018]
• Deep dive on the Bottom Mount format and customers outlook towards the same
• Collect information on RE pitch / RE Selling tools / In store branding / OPS/Planogram etc. which is increasing the sell out for competition.

Apr 2017 – Jun 2017 · 2 mos · Gurgaon, India

• Category Manager Internship - Whirlpool of India Ltd. (Marketing)
• Mapping consumer path to purchase for a specific Whirlpool range of top load washing machines
• Recommending a holistic plan for Whirlpool to take on competition on the shop floor to gain market
• I was awarded a PPO and nominated for “Best Intern” award among all interns hired across top B-schools.

Jul 2015 – Nov 2015 · 4 mos

• Key Responsibilities:
• Helping with campaigns of existing clients
• Coordination with affiliates
• Business Development

Jan 2014 – Aug 2014 · 7 mos

Oct 2013 – Dec 2013 · 2 mos