Jun 2014 – Oct 2016 · 2 yrs 4 mos · Greater New York City Area

• As the business lead on priceline.com I lead strategic positioning and creative re-branding efforts of priceline.com in a “post Negotiator” advertising era. These efforts touch all aspects of the company from advertising, to product marketing, social media, e commerce, employee training, and building aesthetic.
• On ExxonMobil, I oversee corporate brand image advertising efforts, specifically focusing on social
• media. I lead strategic direction, creative content creation, and implementation on YouTube, Twitter, Tumblr, Buzzfeed, and Vine.

Jun 2008 – May 2013 · 4 yrs 11 mos · Greater Atlanta Area

• Established a proven track record of championing best in class advertising campaigns across traditional and new media - while being nimble and responsive to the fast moving retail nature of the wireless industry.
• Led integrated marketing campaigns to launch many AT&T smartphone firsts:
• 1st Android Smartphone
• 1st Smartphone with BlackBerry 6 OS
• 1st 4G LTE Smartphone
• 1st 4G Smartphone
• 1st Microsoft Windows 7 smartphone
• 1st Microsoft Windows 8 smartphone
• 1st Smartphone with Super Amoled Plus Screen Technology • 1st 4G LTE Tablet.
• Was on the front line for significant technology advancements that reshaped the highly competitive wireless industry:
• AT&T’s loss of iPhone exclusivity
• Data network evolution from Edge to 3G to 4G to 4G LTE
• Introduction of iPad and subsequent proliferation of tablets
• AT&T’s attempt to purchase T- Mobile
• Introduced consumers to AT&T Mobile Share, a new way for customers to share one data plan across multiple devices.
• I was hired as a Senior Account Executive, promoted twice, leaving as an Account Director

May 2013 – Jun 2014 · 1 yr 1 mo · Greater New York City Area

• Helped build an award winning, creatively driven start-up agency that delivers positive business results for clients.
• Worked as the account lead on DISH Network, leading strategic branding initiatives, national broadcast campaigns, comprehensive social media efforts, and oversight of cross-functional interagency teams to bring integrated campaigns to market that enhance brand perception, and drive sales.
• Agency pitch team leader for the following new business wins: GoDaddy, GrubHub, and Tomcat.
• Led advertising campaigns that directly contributed to the agency receiving numerous prestigious accolades including:
• Fast Company “World’s Top 10 Most Innovative Companies in Advertising.”
• Creativity “A-List in 2013”.
• Advertising Age “Advertising A-List 2013.”

Mar 2007 – Jun 2008 · 1 yr 3 mos · Greensboro/Winston-Salem, North Carolina Area

• Working at the Winston-Salem office of Mullen, I managed production and creative development of integrated consumer advertising campaigns promoting EMBARQ™ High Speed Internet. (now CenturyLink)
• I also worked with NASCAR legend, Junior Johnson to develop comprehensive brand strategy for two brands of legal moonshine: Junior Johnson’s Midnight Moon Moonshine and Catdaddy Carolina Moonshine.

Aug 2005 – Feb 2007 · 1 yr 6 mos · Greater Nashville Area, TN

• A mid-sized agency in the Southeast, I was responsible for managing national consumer, trade, and diversity print campaigns in addition to developing point-of-purchase displays for 8,000 Bridgestone Firestone retailers nationwide.

Jul 2003 – Jul 2005 · 2 yrs · Ames, Iowa

• Responsible for securing new clients from referrals, cold calls, and growing business from existing clients. Once I landed the business, I managed client advertising campaigns from idea conception and planning to overseeing execution, production, and presentation of finalized projects.