Jan 2025 – Oct 2025 · 9 mos · Kolkata, West Bengal, India · On-site

• Leading strategy, operations, and client success across four key verticals—Digital, Social, Tech, and SEO— My role combines business ownership, client engagement, and organizational growth, ensuring both profitability and long-term partnerships.
• Key Responsibilities:
• . Drive P&L ownership and oversee business operations alongside the Founder.
• . Act as the escalation point beyond account POCs, ensuring seamless delivery and client satisfaction.
• . Collaborate with vertical leads to streamline workflows.
• . Spearhead business development—from initial contact, pitching, and onboarding to establishing processes before handover to account managers.
• . Introduce new initiatives to strengthen employee experience and improve agency efficiency.
• Highlights & Achievements:
• . During my tenure, successfully onboarded and integrated within the agency marquee clients like Paytm, Utkarsh India, and Baidyanath
• . Contributed to 24% of the company's top line within 6 months of joining
• . Scaled team size from 12-35 employees across verticals

Apr 2023 – Dec 2024 · 1 yr 8 mos · Kolkata, West Bengal, India · On-site

• Clients:
• Alcobev - Carlsberg, Tuborg, Fireball Cinnamon Whisky, Roulette Whisky
• Automobile - TVS, Montra Electric
• Retail - Pantaloons, M&S
• Healthcare - Birla IVF
• Eldercare - Emopract
• In this role as part of the core team, I particularly lead the Planning, Strategy, Presentations, Client servicing and Pitching alongside the business vertical, working closely with the founders, while also complimenting the design, curation and production counterparts.
• . Work closely with the Trade Marketing, Brand Management and Sales teams to curate Activation and promotional plans and Strategy for the sales channels, consumer engagement, product placement, etc
• . Develop new media business with existing clients and build new relationships to meet sales targets
• . Consulting clients to visualize brand philosophy through branded content to close deals successfully.
• . Preparation of client presentations - research decks, brand extension plans, activation, promotions, and events effectively along with documentation process. Ability to communicate effectively through various mediums that align with client’s Brand and its objectives.
• . Pitch content partnerships for both long-form and short-form formats to new and existing Brands
• . Support the curation, production and creative teams in ensuring all deliverables communicated by the client are delivered in a timely manner
• . Negotiate contracts and close agreements with third party vendors, other agencies, etc
• . Build and maintain strong, long-lasting client relationships.
• . Forecast and track key account metrics, form systems and foundational blocks for the company (e.g. content curation for Linkedin, website enhancements, sales results and annual strategies. Onboarded company on a B2B platform for business leads and expansion)
• .Winning pitches and new clients - Carlsberg India, Agaro, LuvLap

Apr 2022 – Apr 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• As the Assistant Brand Manager, I was part of a team that worked for Roulette Portfolio (Whisky, Brandy and Gin) alongside Original Choice Portfolio. These Brands where a part of Economy & Prestige segment and had Indian and Overseas presence.
• . Part of developing the National Brand strategy and brand plans for the Roulette portfolio (Whisky, Brandy) and Original Choice whisky including opportunities for the brand promotion, strategy, digital and content strategy to achieve targets on equity and market share
• . Part of NPD of Roulette Gin - Analysis, Market study, Distribution and GTM
• . Propose brand specific goals – Distribution, Awareness and Image based on analysis of current situation and company’s business goals.
• . Create brand pull and loyalty for portfolio growth and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities
• . Analyze industry and segment data to derive insights and formulate market specific strategies along with tracking domestic and International performance metrics of the Brands managed
• . Assist Sales in developing volume and profit forecasts and recommend pricing for the specified brand
• . Work towards DPG refinement and development, yearly registrations, abide by state excise laws and implement across markets
• . Work closely with external agencies and consultants towards developing communication strategy, research on channels and activations, develop marketing collaterals, etc
• . Create mutually beneficial tie ups with partners from various industries

Jan 2022 – Mar 2022 · 2 mos · Remote

• A short stint with DDB Mudra again, I got my first opportunity exclusively into the world of Strategy & Planning (working on project based role) for the new projects of Peter England (Apparel & lifestyle) and GITAM University (Education)
• I collaborated on a number of deep dives and Client presentations focused into - Market analysis, Competition study and recent trends, communication and Social scan to land on Positioning spaces.
• Brand awareness (study on Brand, Category, Competition, Culture, Consumer, Strategic provocations, etc)
• The projects were for - New category launch, redefining positioning with new brand assets (Peter England) and Brand awareness (GITAM University)

May 2021 – Jan 2022 · 8 mos · Remote

• As the second wave of COVID-19 had grasped the World, an opportunity into media seemed nice and a new challenge, specially when it was to work with 360i US.
• Learnt the programmatic advertising bit along with client servicing, handling the biggest and hottest accounts - William Hill (Online Gaming & Betting), Kroger (Grocery Stores) and JLR (Automotive)
• .Working on Traditional media broadcast- Radio, TV and Cable.
• . Assisted Media buyers in buys and discrepancies, maintaining client budget levels, attending status and client meetings, manage relationships with client vendors and station reps, market research and competitive analysis
• . Tools knowledge - Mediaocean (Spot, Spot Invoice and Spot Buy Toolkits)

Oct 2020 – Mar 2021 · 5 mos · Remote

• This was my first job as a Trainee in India’s oldest and most reputed ‘Mudra’ agency. It opened up a new world of creative and corporate infront of me.
• Worked closely with the Account Management team, while assisting the strategists on certain briefs, managing AlcoBev giants DIAGEO India
• . Brands managed: McDowells No1 Whiskey & RUM, Bagpiper, DSP, Old Tavern and MrDowell's Nepal
• .Understanding the business side of advertising, while indulging in Strategic and creative callouts in major campaigns (Brand renovation, Holi, etc)
• .Day to day duties involve client interaction and working closely with Strategists and Creative team
• .Taking Client brief, making creative briefs and being responsible for retail, outdoor and other promotional brand collateral jobs
• .Took initiative to launch business department weekly brainstorming and discussion exercise aimed at dissecting campaigns regionally and Globally

Sep 2020 – Oct 2020 · 1 mo · Remote

• Largely a 8 week long training program for kicking off a career in creative communication - included weekly webinars for Industry training through sessions on various specialisms and roles that makes
• an agency and participants from around the Globe
• Sessions included
• . Overview of the industry and various roles . Strategy, Insights and Brand communications . Creatives ( Copy and Art) . Making things . Customer experience . Passion marketing . Media and Technology
• projects discussed
• . Iceland 'To let it out' campaign . NHS Restart campaign during COVID-19
• . Coca-Cola Ad campaign for LGBT community to curb homophobic abuse in professional football
• . London 2012 Olympics . Superbowl

Mar 2019 – Aug 2019 · 5 mos · Leeds, United Kingdom

• The project aimed majorly at developing a launch strategy for TPP, a leading health services provider in UK with a customer base of 40 million, for their new health app that they plan to launch in the UK market. Worked on a student-led group project and developed a launch plan and sustenance strategy for their mobile application. This project involved deep primary and secondary research to get market and consumer insights, which were then used to develop the application's STP, pricing, and marcom strategy.

Mar 2019 – Aug 2019 · 5 mos · Swindon, England, United Kingdom

• A Strategy for campaign of awareness spreading and donations collection, strategised by a cross-cultural team of 6 simulated by the University of Bath as a part of semester 3 towards the degree of Masters of Science in Marketing. Through the 6 months, team meetings took place ideating factors and causes as well as campaign strategies to fuel the cause of STEP 10-18 in Swindon. The major highlight being rewarded an 'Everlasting impact' award by the University for the collection over £400. This experience gave a good insight into non-profit branding and crowdfunding.