Aug 2025 – Present · 7 mos

• Brand Marketing, Communications, Brand positioning, 360 degrees GTM

Sep 2023 – Sep 2025 · 2 yrs

• Currently heading marketing for India's top e-commerce company, driving the Mobiles category (Key Brands – Apple, Samsung, Google Pixel, Motorola, Oppo, Vivo, Realme) which accounts for 60% of the company's total business. Overseeing an annual revenue of $700 Mn & a marketing budget of around $12 Mn , I strategize, execute, and optimize marketing initiatives, leading to successful product launches, impactful campaigns, and revenue growth.
• Key Achievements:
• Orchestrated 40-50+ successful product launches across diverse brands within the Mobiles category.
• Spearheaded 4-5 major festive campaigns, notably contributing to the renowned Big Billion Day, the largest event in India's e-commerce landscape.
• Developed and implemented comprehensive Go-To-Market (GTM) strategies, aligning with business objectives and ensuring effective budget allocation for each launch.
• Led multifaceted marketing efforts encompassing digital, performance marketing, Social Media Marketing, CRM, live commerce, TV, Print, impact, sponsorships, influencer marketing, meme marketing, on-ground activations, and CGI.
• Currently driving pivotal projects aimed at increasing online mobile purchase penetration, elevating consumer premiumization, and establishing Live commerce as 10% of total revenue.
• Strategy Development: Utilize comprehensive internal and competitive data along with consumer research to devise and implement robust GTM plans, ensuring alignment with consumer segments and behaviors.
• Data-Driven Decision Making: Leverage insights from demographics, consumer behaviors, and preferences to drive key decisions, optimizing product launches and marketing campaigns.

Apr 2020 – Apr 2021 · 1 yr · India

• Crafting Brand Architecture for various private Brands and Private labels under Large Appliances & furniture category
• Built a robust strategy & a 360-degree repositioning project that helped turnaround the furniture business and achieve 150% vs target
• Currently working on the complete Private Brand Strategy at Flipkart level that will define the framework of introducing new brands and a seamless Brand Architecture plan
• Anchoring multiple campaigns end to end (defining objective, briefing various agencies, creating communication and full blown GTM plan) during festive season launches and other major thematic campaigns
• Reviewing and keeping abreast of performance and other metrics for each campaign and overall category