Sep 2024 – Present · 1 yr 6 mos · Paris · On-site

• Pourquoi passer des heures à essayer de percer sur les réseaux sociaux quand L'Agence Personnelle peut le faire pour vous ?
• Des vidéos courtes prêtes à poster, créées spécialement pour la viralité.
• Production, montage, animation, diffusion.
• On s'occupe de tout.

Sep 2021 – Present · 4 yrs 6 mos · Ville de Paris, Île-de-France, France

• 1er Podcast Marketing, Tech & Entrepreneuriat en France 🇫🇷
• +1.9M d'écoutes
• Chaque semaine, les méthodes actionnables pour transformer son Marketing.

Oct 2019 – Oct 2020 · 1 yr · Paris Area, France

• La Place de Marché digitale du transport de fret.
• Upply facilite la circulation des informations et des marchandises, au service de tous les acteurs de la Supply Chain.
• COMMUNICATION & PARTENARIATS
• ✓ Management du Partenariat Upply x Transport Intelligence
• ✓ Stratégie éditoriale & acquisition
• ✓ Refonte du site Upply : copywriting & editing

Aug 2017 – Jun 2019 · 1 yr 10 mos · Greater New York City Area

• GROWTH, ACQUISITION & AFFILIATE MARKETING
• ✓ Website performance and optimizations: improve customer experience and onsite conversion, analyzing traffic and conversion, layering and implementing changes.
• ✓ Acquisition: Working with marketing on planning and campaign management in order to maximize high quality inbound traffic (Facebook/Instagram ads, remarketing, affiliates, etc.)
• ✓ Logistics: Managing POs through Shopify and relationship with the warehouse for all inbound and outbound: Briefing, forecasts, performance tracking, order and inventory management, etc.
• ✓ Customer experience: Working with customer service on customer relationship and retention.
• GROWTH STRATEGY & BRANDING
• ✓ Building strong, relevant and sustainable partnerships with US brands, retailers and designers in order to develop new ways to grow our visibility and brand equity in the US.
• ✓ Working with the CEO, French retail manager and US-based sales reps in order to improve experience and maximize performance in stores.
• ✓ Building and coordinating the promotional and editorial calendar with the french HQ: marketing supports, graphic chart, editorial guidelines and translations. Including content creation & design: social media, E-blasts, blog articles, e-displays, POS in stores, etc.

Dec 2015 – Jul 2017 · 1 yr 7 mos

• Implementing the brands marketing strategy in coordination with the global French label’s strategy: formulating, managing and coordinating marketing activities and policies to promote the brand nationally and internationally:
• ✓ Positioning the Company’s labels at the heart of the digital marketing strategy: implementing
• operational plans for harnessing new technologies to support the CEO’s business strategy; developing multiple e-marketing platforms and managing e-campaigns
• ✓ Increasing the brand’s awareness: organizing and overseeing the Company’s presence at promotional fashion activities and trade shows
• ✓ Monitoring, reviewing and reporting on all marketing activity and results
• ✓ Negotiating contracts with vendors and distributors to manage product distribution, securing and expanding distribution networks and developing distribution strategies
• ✓ Overseeing creation and delivery of press releases, advertisements, and other marketing supports
• ✓ Directing the hiring, training and performance evaluations of the Marketing team and Brand
• Ambassadors

May 2015 – Dec 2015 · 7 mos

• ✓ Identify, develop, and evaluate annual Marketing strategy
• ✓ Formulate, direct and coordinate marketing activities and policies to promote Daniel Cremieux nationally and internationally
• ✓ Coordinate and participate in promotional activities and trade shows
• ✓ Expand and develop Marketing platforms (e-shop, social media, visual merchandising, ...)
• ✓ Monitor, review and report on all Marketing activity and results
• ✓ Direct the hiring, training and performance evaluations of Marketing team and Brand Ambassadors

Dec 2014 – May 2015 · 5 mos · Région de New York City, États-Unis

• Developing, implementing and executing an integrated strategy to grow brand awareness, web traffic and sales in store.
• ✓ Working with multiple departments to support the brand through designing and promoting content on and offline
• ✓ Website Management (Wordpress)
• ✓ Website Design & Monitoring
• ✓ SEO & SMO
• ✓ E-reputation tracking and e-customer service
• ✓ CRM programs

Feb 2013 – Nov 2014 · 1 yr 9 mos · Greater New York City Area

• Website Management and Social Media Monitoring.
• ✓ Driving the Web Strategy of Volvic USA
• ✓ Creation of the BWR graphic chart
• ✓ Leading the digital launch of Youthy drink (website and social media)
• ✓ E-reputation tracking
• ✓ Website Management of 3 brands
• ✓ Social Media Monitoring of 6 brands
• ✓ Set up Facebook ads campaigns and SMO
• ✓ Report on communications and outreach campaigns; gauge success and key learnings
• ✓ KPI's and G analytics reports

Sep 2012 – Sep 2014 · 2 yrs · Région de Paris, France

• ✓ Launching of 5 new reeditions: the Big Blue/Subway/Nikita/Leon/The Fifth Element with Wagram Music.
• ✓ Branded Apps & Seasonal Contests
• ✓ Key Performance Indicators
• ✓ E-reputation
• ✓ Acquisition campaigns

Sep 2011 – Sep 2012 · 1 yr · Région de Paris , France

• ✓ Online interactive marketing conversation
• ✓ E-PR and Events with bloggers, websites
• ✓ Brand’s e-reputation
• ✓ Facebook ads
• ✓ Brand content (interviews, contests, etc.)

Apr 2011 – Sep 2011 · 5 mos · Région de Paris, France

• ✓ Online interactive marketing conversation
• ✓ Facebook advertising
• ✓ Key performance indicators
• ✓ PR and e-PR