Oct 2024 – Present · 1 yr 6 mos

• Doing things I'm proud of. Won a Blue Elephant in the process.

Jul 2023 – Dec 2024 · 1 yr 5 mos

• Not a career update, but an example of an entertaining thing: Everyone at Plum changed their position to launch Business Insurance and spammed all our connection's notifications.
• Introducing Plum Business, after providing health benefits for over 3000 companies that care, we've now built a comprehensive suite of products to shield your organisation from financial risks. Learn more here: plumhq.com/business.

Apr 2023 – Oct 2024 · 1 yr 6 mos

• Did work I'm proud of.
• Top five:
• 1. The State of Employee Benefits 2023 & 2024, our flagship report on employee benefits, with insights derived from 50+ benefits across 4500+ policies. Built with Ritika Chaplot (narrative), Prasun Jain and Anisha Rajan (design), and Sharvan TG (website).
• 2. The Starter Guide to India series: I had the privilege of working with two excellent content marketers - Aishwarya Venkatesan and Pooja Aggarwal - as they built guides to India's metro cities, and I got to write my own little thesis on why India's the place to build from. 50k organic views, spikes in followers, shoutouts from founders and VCs, I still see folks referencing these guides on Twitter and LinkedIn.
• 3. Cards Against Work, our homage to Cards Against Humanity, built with Aishwarya Venkatesan (content), Sharvan TG (website), and Praveen Kumar (design).
• 4. The People Success Masterclass, our email-based course across three modules. 300 registrations and counting, built with Aishwarya Venkatesan (content and strat).
• 5. Customer stories with some of the country's best employers - Postman, WeWork, Khatabook, Yubi, and CoinDCX.
• Among other things - edited and published a book (Humanise), got GPT to write 97 blogs as Chad Gupta, produced ASMR videos, and ensured Plum social was still doing numbers.
• Wasn't easy, would do many things differently, but we live and we learn.

Apr 2022 – Apr 2023 · 1 yr

• Did work I'm proud of.
• Built a nine-episode LinkedIn Live series with some of India's best people leaders, doubled engagement on LinkedIn, quadrupled reach on Twitter, featured in Deepak Gopalakrishnan's newsletter, and received a shoutout from Karthik Srinivasan.
• About Plum: Plum helps companies care better for their employees by offering group health insurance and benefits that are accessible, inclusive, and simple.
• A Tiger Global & Sequoia-backed company, Plum provides affordable digital-led solutions for organisations of all sizes to manage their employee health insurance & benefits plans.
• We eliminate the complexities associated with insurance and make it easy for employees to understand their policies, use their insurance & benefits, and initiate claims.

Oct 2021 – Mar 2022 · 5 mos

• Did entertaining things.
• I joined Freshworks in the summer of 2019 as part of a two-person team handling social media.
• Over the next three years, we would go on to grow from 75k to 475k followers on LinkedIn, 3k to 17k followers on Twitter, and from 2.5k to 14k followers on Instagram, with our average engagement rates hitting 9.1% and 4.5% on LinkedIn and Twitter respectively in 2021.
• We published social guidelines, built models for distribution, and used data to adapt to changing trends, all while having fun with content on social.
• I will always be proud of my experience in the corporate marketing team, witnessing first-hand what it takes to go from a unicorn to IPO.
• I joined a graduate, left a marketer.

Jun 2020 – Oct 2021 · 1 yr 4 mos

• Did entertaining things.
• I've worked on instinct, I've worked on insight.
• I've acted on hunches, I've acted in hindsight.
• I've planned calendars, managed Google sheets.
• Worked on all formats (Threads, carousels, videos, and even fleets)
• I've created copy, I've curated content,
• I've written blogs, and I've tried to build intent.
• I partook in moment marketing, I participated in trends.
• I tried to a create a community, but made many friends

Jun 2019 – Jun 2020 · 1 yr

• Did entertaining things.
• I handled the Freshworks social media accounts on LinkedIn, Facebook, Twitter and Instagram.

Dec 2018 – Jan 2019 · 1 mo · Greater Chennai Area

• Performed analysis on available marketing data to identify patterns and make predictions.
• Played a vital role in improving social media metrics across the brands various platforms.
• Formulated a point strategy to grade, analyze and select the most effective PR tool to be used by the company.
• Learnt Google Analytics

May 2018 – Jul 2018 · 2 mos · Greater Chennai Area

• Prepared content for MadeMyDay, an online customer support and service blog powered by Zoho Desk, the organisation's Customer Support software
• Collected statistics related to Customer Feedback and Context in Customer Service.
• Learnt to use Search Engine Optimization efficiently while writing content.

May 2017 – Jul 2017 · 2 mos · Chennai

May 2017 – Jul 2017 · 2 mos · Greater Lucknow Area

Jan 2017 – Jan 2017 · 0 mo · Greater Chennai Area