Manas Ranjan Hota

Co-Founder

Bengaluru, Karnataka, India13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded India's leading water purifier subscription service.
Implemented innovative subscription models for water purification.
Led demand generation strategies for SaaS platforms.

Stackforce AI infers this person is a B2C entrepreneur focused on consumer products and innovative service delivery.

Contact

manas@drinkprime.in LinkedIn

Skills

Core Skills

Business DevelopmentEntrepreneurshipProduct ManagementMarket Research

Other Skills

B to B Sales ManagementCustomer Relationship Management (CRM)Start-upsMarketing ResearchAnalyticsNew Business DevelopmentCompetitive AnalysisDemand Generation StrategyGo-to-Market (GTM) PlanningSalesMarketingPartnership ManagementMicrosoft OfficeProfit Center ManagementLead Generation

About

In 2016, we founded DrinkPrime with the mission of increasing water purification penetration in Indian households from just 10% to 80%. Today, DrinkPrime is India’s most-loved water purifier subscription service; unlike traditional water purifiers we don't ask for hefty up-front costs and recurring maintenance charges; rather we offer affordable easy monthly subscription plans, where customers can pay only for the water they consume. 2.5 lakh families, across 9 cities- trust DrinkPrime to stay healthy and hydrated without any worries! We’re just getting started to provide clean, safe, and healthy drinking water to every Indian family!

Experience

Drinkprime

Co Founder

Mar 2016 – Present · 10 yrs · Bangalore

DrinkPrime (www.drinkprime.in) We make India's Smartest Water Purifiers and are redefining water purifier ownership.
With us our customers never have to worry about installation, relocation, maintenance hassles.
They just have to pay us for the amount of pure water they consume by subscribing to our easy subscription plans and leave their drinking water hassles to us.
We're a young company combining the best of IoT and Water Purification technologies to make sure Urban India doesn't have to worry about drinking water again!

B to B Sales ManagementMarket ResearchBusiness DevelopmentCustomer Relationship Management (CRM)EntrepreneurshipStart-ups

Sonata software

Corporate Business Development

Dec 2012 – Feb 2016 · 3 yrs 2 mos · Bengaluru, Karnataka, India

Identifying and securing new business by conceptualizing and positioning product/service offerings through partnerships and campaigns.
Plan and execute Go-to-Market (GTM) plans for Sonata's Platforms and Services.
Responsible for Demand Generation Strategy and Execution for Sonata's new platform acquisitions: Rezopia (SAAS Enabled Travel Platform) and halosys (enterprise mobility platform)
Work with Presales, Sales, Product Mangement, Corporate Marketing and Calling agencies to maximize market awareness and achieve market leadership.
Conceptualize and execute multi-channel campaigns to create demand for Sonata's Services in the target market. Suggest improvements for the competitiveness of offerings to adapt to the changing business landscape. Positioning and promotion of services offering to Global 2000 companies in the Retail / CPG / Travel Verticals

New Business DevelopmentCompetitive AnalysisDemand Generation StrategyGo-to-Market (GTM) PlanningBusiness DevelopmentMarket Research