Tarika Sethia

Business Development Executive

Dublin, County Dublin, Ireland2 yrs 11 mos experience

Key Highlights

Led successful influencer marketing campaigns at INDmoney.
Graduated with a Master's in Digital Marketing Strategy.
Founded and hosted a financial podcast, The Big F.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Fintech and Content Strategy.

Contact

Skills

Core Skills

SeoMarketingSocial Media MarketingContent StrategyBrandingInfluencer MarketingRetention StrategiesContent MarketingBusiness Journalism

Other Skills

WordPressSocial Media AnalysisCopywritingContent CreationSocial Media AnalyticsAdvertisingTeam ManagementTarget MarketingCross-team CollaborationCustomer EngagementSearch Engine Optimization (SEO)Customer Lifecycle ManagementSEO CopywritingInterviewingCommunity Engagement

About

I write, sew ideas and play with data. Oh, and did I forget, I love the camera! I have led influencer partnerships &; retention marketing for all communication threads at INDmoney, worked in an ad agency, handled Editorial work with bylines in The Economic Times and Inc42 while also packaging and marketing my podcast, The Big F, and kickstarting a solo project.I just graduated with a Digital Marketing Strategy Master's from Trinity College Dublin and am revving up to build engaging brand stories in Ireland. Diving to the personal front, I have been training for 2 decades as a dancer and began teaching this year! 🤷🏻‍♀️Need a crisper version? I love building things that matter, so hit me up if your idea wants a little bit of zest in it!My journalistic instincts thrive on impact, but are you on board?

Experience

Valeo foods ireland

Assistant Brand Marketing Manager

Jan 2026 – Present · 2 mos · Ireland

Smarthost

SEO & Marketing Manager

Sep 2025 – Jan 2026 · 4 mos · Dublin, County Dublin, Ireland · Remote

WordPressSEOMarketing

Cfo services ireland

Digital Marketing Consultant

Feb 2025 – Aug 2025 · 6 mos · Dublin, County Dublin, Ireland · Hybrid

| Financial Services |

Samespace

Marketing Resident

Feb 2025 – Mar 2025 · 1 mo · California, United States · Remote

| SaaS, Tech |

Trinity college dublin global

Digital Marketing Intern

Sep 2024 – Jan 2025 · 4 mos · Dublin, County Dublin, Ireland · Hybrid

| Education |
Managed and optimised social media platforms, and oversaw content creation and curation to boost engagement and enhance brand visibility.
Analysed social media performance for all platforms and designed monthly reports offering recommendations for improvement.
Coordinated community conversations by actively engaging with followers and responding to queries.

Social Media AnalysisCopywritingContent CreationContent StrategySocial Media Marketing

32nd

Visual Content Strategist

Feb 2024 – Jun 2024 · 4 mos · Delhi, India

| Real Estate, Food & Fashion |
Strategised the visual direction of each content piece, from ideation to publication.
Managed a team of 4 & established their content KPIs while analysing content performance via monthly data monitoring and strategy refinement.
Collaborated with cross-functional teams and external brands to align marketing campaigns while managing the Instagram accounts of 4 IPs introduced by 32nd Avenue.

BrandingContent StrategySocial Media AnalyticsAdvertisingTeam ManagementSocial Media Marketing

Indmoney

2 roles

Senior Associate- Brand & Influencer Marketing

Aug 2023 – Jan 2024 · 5 mos

| FinTech |
Led influencer marketing across YouTube, LinkedIn, and Instagram and partnered with agencies to boost user acquisition.
Revamped retention strategies to increase funding for investments achieving a record single-day funding of INR 200 Mn.
Piloted feature communication campaigns and boosted daily app re-installs by leveraging user data to personalise communication across Email, Push Notifications and WhatsApp.

Retention StrategiesTarget MarketingBrandingCross-team CollaborationCustomer EngagementAdvertising+1

Growth Associate

Jun 2022 – Jul 2023 · 1 yr 1 mo

| FinTech |
Led content for Retention Marketing for multiple products like US Stocks, Indian Stocks, Insurance, Mutual Funds, KYC etc. based on data-driven insights.
Utilised traditional as well as modern formats like push notifications, email, WhatsApp & in-app comms to increase user engagement, resulting in higher brand recall and increased DAU.
Drove end-to-end Influencer marketing on LinkedIn. From creator selection and content ideation to budgeting and payments, the entire cycle was orchestrated for brand awareness.
Worked with Personal Finance, Tech & Lifestyle influencers on YouTube & Instagram, and drove user acquisition through a focused audience segmentation strategy.
Built INDmoney's YouTube channel from 0 to 1. Ideated content, anchored and designed scripts for YouTube Shorts and long-form videos, and employed SEO techniques to enhance growth.

Content MarketingBrandingContent StrategySearch Engine Optimization (SEO)Customer EngagementCustomer Lifecycle Management+2

Digit insurance

Marketing Intern

Mar 2022 – Jun 2022 · 3 mos

| InsurTech, Insurance |
Conducted customer research to understand the content preferences of the
audience to strategise engagement ideas.
Conceptualised copy for online and offline platforms to build brand awareness.

Spotify

The Big F | Founder & Host

Nov 2021 – Aug 2022 · 9 mos

• All about expanding financial knowledge and understanding money management as a young student of life.

Times internet

Editorial Intern | ETBFSI

Jun 2021 – Aug 2021 · 2 mos · Delhi, India

| Business, Media, Journalism |
Interviewed founders and executives of FinTechs and banks like India Gold,
RazorPay, HDFC, Fampay for stories.
Worked on topical news, press releases and designed the daily newsletter.
Raised their Instagram following by 160% via content marketing and creating
creatives for social media.
Attracted 1.5k views on my article through the website and 100+ views through the
newsletter which was marked as one of the highest.

Youth policy review

Financial Columnist & Editor

Feb 2021 – Sep 2021 · 7 mos

Promoted to financial editor after working as a columnist.
Created and edited articles on financial topics while working on monthly stock analysis with the team.

BrandingContent StrategyCustomer Lifecycle Management

Inc42 media

Business Journalism Trainee

Feb 2021 – Apr 2021 · 2 mos · New Delhi, Delhi, India

| Business, Media, Journalism |
Covered feature stories based on interviews of executives from Paytm, Twitter, Microsoft, Zoho and others.
Volunteered for The Makers Summit'21 and handled the Hubilo feed, query resolution and curated video content.

InterviewingBusiness Journalism

Wecreate

Marketing Intern

Aug 2020 – Sep 2020 · 1 mo

Created copies for brand launches, PR collaterals, campaigns and taglines for new products in the market.
Worked in the domains of Social Media Marketing, Web Blogs, Branding and Nomenclature.

Business JournalismCommunity Engagement