Arpita Khadria — Founder

I am a Brand Advisor and Strategist to small, medium and large brands, to help them get bigger and better! With over 20 years in the industry, some of my clients include Dell, Titan, Zeiss, Taneira, Moengage, Banyan Nation, Ramco Systems, Probe42, Hector beverages, Assetz properties, Kadence, Serrala and many start-ups... I work with MDs, CEOs, CMOs and new-age entrepreneurs to give them clarity and food for thought on their brand's journey. Together we aim for more brand awareness, preference, loyalty, market share and differentiated positioning, through insightful brand communication strategies and ideas! Our process is to first work with consumer insights and ask the right questions. We then define the target audience well, then the brand personality, story, positioning and tone of voice. After which we look at design, communication strategy, offline and online media strategy and campaign management, community building, reputation management etc. My philosophy- Think Big. Start Small. Act Now! Here's my bio: A serial entrepreneur and a Brand Expert, Arpita started her career 20+ years ago as a writer at McCann Erickson. She then went to join Titan as a Retail Marketing Manager. She also handled Fastrack as a Brand Manager for 3+ years. Today, she is the Founder & CEO of Barefoot Brand Consultancy, a boutique brand building company which started in 2012 and has successfully helped over 150+ brands get bigger and better; Arpita is also the inventor of a patented word puzzle-Signtist, which is copyrighted in 150 countries and was featured by Apple in 12 countries under best new games; Her 2nd business venture - "WASTEXPERT.COM" is a food waste handling solution provider to address the garbage issues of India. Arpita's most recent venture is WWW.WILDLIFEWHISPERERS.COM It is an off-beat learning and development company that is inspired and themed on nature and wildlife. The company aims to connect the corporate world to the natural world. Arpita is also a guest lecturer in the leading B-schools and has written over 45 articles on Linkedin. Amidst all this, she finds time to travel and write her own travel blog. She is also a wildlife enthusiast. Other Work/Achievements : TEDx Speaker Guest Lecturer- IIMs, IITs, TAPMI, SP Jain, BSE Institute etc Media coverage in Indian Express, TOI, The Hindu, YourStory, Paul Writer (All organic) http://www.barefootconsultancy.in/media/ http://www.wastexpert.com/media/

Stackforce AI infers this person is a Brand Strategy Expert with a focus on Marketing and Environmental Solutions.

Location: Bengaluru, Karnataka, India

Experience: 19 yrs 9 mos